Best of innovative marketing : Apr 3, 2017

IKEA - PAX it!

Grabarz & Partner

IKEA investit un espace digital inhabituel en personnalisant le caddie d'un site d'achat en ligne.

Grabarz & Partner

21582

Title	PAX it!
Agency	Grabarz & Partner
Campaign	Pax It
Advertiser	IKEA
Brand	IKEA
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	87 seconds

Un film destiné à tester vos capacités d'écoute et détecter d'éventuels problèmes de surdité.

Proximity Worldwide

7619

Title	Does Love Last Forever
Agency	Proximity Worldwide
Campaign	Does Love Last Forever?
Advertiser	Cochlear Australia and New Zealand
Brand	Cochlear
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Posted	March 2017
Business Sector	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Result	Subscribers Only
Media Type	Digital
Length	85 seconds

Expérience interactive en réalité augmentée réalisée à l'occasion de la sortie du film Power Rangers.

9769

Title	#RangerTraining
Agency	isobar Australia
Campaign	#RangerTraining
Advertiser	Roadshow Films
Brand	Saban's Power Rangers
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Events
Length	50 seconds
Production Company	AIRBAG
Executive Creative Director	D..e B...e Subscribers Only

Un widget qui permet aux jeunes parents de lire tranquillement des news en ligne, tout en gardant leur bébé occupé sur leurs genoux.

Saatchi & Saatchi

21369

Title	The Baby Browser
Agency	Saatchi & Saatchi
Campaign	Baby Browser
Advertiser	Rodzice.pl
Brand	Rodzice.pl
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	45 seconds
Executive Creative Director	J..n P....nt Subscribers Only
Creative Director	K...l Ma....ki Subscribers Only
Associate Creative Director	M...ał Pa.....ski Subscribers Only
Associate Creative Director	Pa....ja Lu....ow Subscribers Only
Associate Creative Director	P...r O....ski Subscribers Only
Art Director	Pa....ja Lu....ow Subscribers Only
Copywriter	P...r O....ski Subscribers Only
Digital Design	E....na E...sz Subscribers Only
Digital Design	A..a D...k Subscribers Only
Digital Design	R...ł B...r Subscribers Only
Account Planner	..n Gr....ki Subscribers Only
Account Manager	J...a Dz......jko Subscribers Only
Account Manager	Do....ka M....er Subscribers Only
Account Manager	I....la S..k Subscribers Only
Project Manager	P...r K....ki Subscribers Only
Project Manager	T...sz N...k Subscribers Only
Project Manager	J...k Prz.......ski Subscribers Only

Création d'une robe virtuelle pour une statue de Vénus.

Dentsu Inc.

3665

Title	Dress for Venus
Agency	Dentsu Inc.
Campaign	Dress for Venus
Advertiser	Art Fair Tokyo
Brand	Art Fair Tokyo
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Case Study
Length	139 seconds

Lors du festival de la mode de Melbourne, grâce à une application mobile, les acheteurs pouvaient faire leurs achats, alors que le modèle défilait.

Clemenger BBDO Melbourne

9229

Title	Catwalk To Cart (Virgin Australia Mobile Fashion Festival)
Agency	Clemenger BBDO Melbourne
Campaign	Catwalk To Cart
Advertiser	Myer
Brand	Myer
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Applications
Advertising Manager	M....el S...t Subscribers Only
Advertising Manager	K...ie L...on Subscribers Only
Advertising Manager	R...ie T..t Subscribers Only
Advertising Manager	M..h N...is Subscribers Only
Advertising Manager	L...a K...ht Subscribers Only
Chief Creative Officer	..t K...h Subscribers Only
Production Company Producer	S...t C....an Subscribers Only
Digital Producer	M...ne M...ni Subscribers Only
Account Director	T..a Fo....is Subscribers Only
Designer	A..m Hen......ger Subscribers Only
Design	K...ty B...gs Subscribers Only
Design	G...a W...on Subscribers Only