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Digital Innovation

Best Digital Innovation ads of the Month : Nov 6, 2017

1

ADA - I'm ADA, I can help

L’application ADA, un docteur virtuel permettant de diagnostiquer des pathologies et de faciliter l’accès aux soins médicaux.

TitleI'm ADA, I can help
BriefMeed Ada, the smartest AI in healthcare. She knows the characteristics of 8,000 symptoms linked to 1,200 diseases and can answer your questions anytime of the day or night, whether you live in a big city or a rural African village, for free. Ada ushers in a new era in healthcare, where doctors and AI work together to solve problems, where access to medical advice is convenient and free, where the gap between the insured and uninsured closes.
Agency
Campaign I'm ADA, I can help
Advertiser ADA Health INC.
Brand ADA

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StorySubscribers Only
ProblemSubscribers Only
Media Type Digital
Length
Chief Executive Officer (CEO) P..l Ja....iw Subscribers Only
Executive Creative Director A..m La.....on Subscribers Only
Chief Strategy Officer G..n B....on Subscribers Only
Product Design N..k Ple........arce Subscribers Only
Design Director K..k W...on Subscribers Only
Programme Director ..n Br....ey Subscribers Only
Account Director R...ey T...or Subscribers Only
Strategist T...as B....ll Subscribers Only
UX Designer S...h .p Subscribers Only
Product Designer A..x ..e Subscribers Only
Brand Designer C...s L...ry Subscribers Only
Visual Designer E...e W..e Subscribers Only
Advertising Manager D...el Na....th Subscribers Only
Advertising Manager C...re N....ol Subscribers Only
Advertising Manager M...in H...ch Subscribers Only
2

adidas - adidas running Green Light Run Tokyo

La Green Light Run utilise les données du trafic automobile et les paramétrages des feux de circulation de Tokyo afin que le coureur n’ait jamais à stopper sa course et puisse courir un marathon.

Titleadidas running Green Light Run Tokyo
BriefGreen Light Run is an urban marathon race, where the runner doesn’t have to stop for any red lights. Using traffic data provided by the local police department, and taking traffic signal patterns, distance, timing and safety all into account, Adidas Japan brought a one-of-a-kind, urban race through the busy streets of Tokyo to life.
Agency
Campaign GREEN LIGHT RUN
Advertiser adidas
Brand adidas

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Chief Creative Officer K...o S..o Subscribers Only
Creative Director T...ya O...i Subscribers Only
Copywriter No....to Ta.....hi Subscribers Only
Strategic Planner No....to Ta.....hi Subscribers Only
Copywriter C...o Ya.....hi Subscribers Only
Art Director Yo.....ro K..o Subscribers Only
Planning Director T...ro A...a Subscribers Only
Event producer H....hi Mi....to Subscribers Only
Account Director A....hi M...uo Subscribers Only
Account Director M...o S..o Subscribers Only
Account Supervisor ..i Ta.....hi Subscribers Only
Account Supervisor Sh....ke Y....da Subscribers Only
Account Executive Y...ke Y...da Subscribers Only
Director K....ke Ha....ri Subscribers Only
3

Chevrolet - The Invisible Car

Une course en réalité augmentée où le pilote peut choisir la couleur, le modèle et les caractéristiques de sa voiture.

TitleThe Invisible Car
Agency
Campaign The Invisible Car
Advertiser General Motors Corp.
Brand Chevrolet

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PostedOctober 2017
Business SectorSubscribers Only
Media Type Case Study
Length
Global Chief Creative Officer L...s Ka....on Subscribers Only
Worldwide Chief Creative Officer M..t C....no Subscribers Only
Worldwide Chief Creative Officer G..g B...n Subscribers Only
Creative Director M..t K...ey Subscribers Only
Copywriter K..e D...en Subscribers Only
Head of Production J..f B....ly Subscribers Only
Production Company ..e M..l L...on Subscribers Only
4

Dr Oetker - Dr. Oetker Baking App

Cette application détecte vos mouvements, ce qui permet de tourner les « pages » d’une recette sans toucher son téléphone avec ses mains sales.

TitleDr. Oetker Baking App
Agency
Campaign The Dr. Oetker Baking App
Advertiser Dr. Oetker
Brand Dr Oetker

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PostedSeptember 2017
Business SectorSubscribers Only
Media Type Applications
Length
Director of Photography (DOP) S....en G...is Subscribers Only
Creative Director A..y W...h Subscribers Only
Art Director ..n P....rt Subscribers Only
Copywriter Ka.....na R..hl Subscribers Only
Designer J...a K...st Subscribers Only
Designer R....io Br....to Subscribers Only
Designer An.....rin B....er Subscribers Only
5

Bacardi - Incognito Tickets

BBDO code la page web du site de Bacardi pour y cacher des tickets de concert à gagner. La solution ? Activer le mode inconnu sur le navigateur.

TitleIncognito Tickets
Agency
Campaign Bacardi - Incognito Tickets
Advertiser Bacardi
Brand Bacardi

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Executive Creative Director D...lo B..r Subscribers Only
Executive Creative Director M...os K....ar Subscribers Only
Executive Creative Director ..m M....am Subscribers Only
Creative Team D...am P..a Subscribers Only
Creative Team D...k H...s Subscribers Only
EDITOR'S PICK
+1

Desperados - Desperados Art Hack - Painting The Unpaintable City

Desperados a eu l’idée d’équiper une bombe aérosol traditionnelle d'une LED infrarouge permettant aux artistes de rue de s’exprimer avec des tags numériques.

TitleDesperados Art Hack - Painting The Unpaintable City
Agency
Campaign Desperados Art Hack
Advertiser Asia Pacific Breweries
Brand Desperados

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Philosophy (original language)Subscribers Only
Result (original language)Subscribers Only
Media Type Case Study
Length
Creative Lead ..b P...t Subscribers Only
Copy and Social Strategy A...e Fa......her Subscribers Only
Content A...a ..u Subscribers Only
Design J...th ..e Subscribers Only
Creative Support V...en ..g Subscribers Only
Account Service A..y M..e Subscribers Only
Project Manager J...ph To....os Subscribers Only
Technologist ..i P..g ..m Subscribers Only
Technologist Ra....ar An.....ai Subscribers Only
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