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1
Museum of Contemporary Art Belgrade - DemocrARtisation
Et si une appli vous permettait de remplacer tous les objets publicitaires par des oeuvres d'art.
| Title | DemocrARtisation |
| Agency | McCann Belgrade |
| Campaign | democrARtisation |
| Advertiser | Museum of Contemporary Art Belgrade |
| Brand | Museum of Contemporary Art Belgrade |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Director | Vl....ir C...c Subscribers Only |
| Art Director | R..e Š....vić Subscribers Only |
| Art Director | Z....ko Ke.....an Subscribers Only |
| Copywriter | S...ra St.....vić Subscribers Only |
| Account Director | M...š St.....ić Subscribers Only |
| Managing Director | O....ra Pe....ić Subscribers Only |
| Production Company | F...d Subscribers Only |
| Digital Creative Director | J...na Ko.....vić Subscribers Only |
| Digital Creative Director | B...na S....ić Subscribers Only |
2
Bacardi - Instant DJ
Mixe la musique avec les caractéristiques d'Instagram. En avant, en arrière.
| Title | Instant DJ |
| Agency | BBDO New York |
| Campaign | Instant DJ |
| Advertiser | Bacardi |
| Brand | Bacardi |
| Posted | May 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Social Media |
| Length | |
| Music | Tonefarmer |
| Worldwide Chief Creative Officer | D...d L...rs Subscribers Only |
| Chief Creative Officer | G..g H..n Subscribers Only |
| Executive Creative Director | D...lo B..r Subscribers Only |
| Executive Creative Director | M...os K....ar Subscribers Only |
| Associate Creative Director | M...us Jo....on Subscribers Only |
| Associate Creative Director | ..m Co....ly Subscribers Only |
| Copywriter | ..m Co....ly Subscribers Only |
| Art Director | M...us Jo....on Subscribers Only |
| Creative technologist | F...p Wi.....der Subscribers Only |
| Agency Producer | D...d R...e Subscribers Only |
| Agency Producer | K....in To.....llo Subscribers Only |
| Agency Producer | ..i Gl.....ne Subscribers Only |
| Agency Producer | J...a Mi....on Subscribers Only |
| Colorist | C...s D'....ea Subscribers Only |
| Animation | A..x L...rs Subscribers Only |
| Account Planner | J...an C..e Subscribers Only |
| Account Planner | P....ck To......icz Subscribers Only |
| Account Planner | H....er L....re Subscribers Only |
| Account Manager | S...en Pa.....llo Subscribers Only |
| Account Manager | J...ua G....an Subscribers Only |
| Account Manager | M...an W..d Subscribers Only |
| Director | R....rd P...e Subscribers Only |
| Production Company Producer | T...i C....on Subscribers Only |
| Production Company Producer | M..y B..h Mi....rn Subscribers Only |
| Director of Photography (DOP) | ..m W....on Subscribers Only |
| Director of Photography (DOP) | A...ew O....ne Subscribers Only |
| Editor | T...as N...s Subscribers Only |
| Editor | A..x L...rs Subscribers Only |
| Production Designer | ..b Ya.....tz Subscribers Only |
| Production Assistant | J..f R...an Subscribers Only |
3
Ezaki Glico - Glicode
Quand des sucreries et une application initient les enfants aux bases du codage.
| Title | Glicode |
| Brief | Glico has supported the growth and development of children for over 95 years. Through snacks and sponsorships, the brand is synonymous with Japanese childhood. Our snacks already make their way into the hands of children around Japan but we wanted to find a way to create something with real utility that truly aided a child’s development.While the world embraces programming education, Japan’s school curriculums are dated and lagging behind. So how could we combine the latest technology with the magic of our brand allowing our kids to keep up?We created GLICODE, the first ever educational app that uses image recognition to turn candy into code, teaching the fundamentals of programming. The app turns three popular products into bite-sized programming lessons which teach three basic principles: "BASIC SYNTAX", "IF STATEMENTS" and "LOOPS". GLICODE has already made its way into elementary schools and it's been incorporated into the national curriculum. ---- Glicode is the first ever educational app that uses image recognition to turn candy into code, teaching the fundamentals of programming. The app turns three popular products into bite-sized programming lessons which teach three basic principles: basic syntax, if statements and loops. In Japan Glico uses its iconic products to introduce children to the three principles of algorithmic thinking: basic syntax, loops and if statements. Using a smartphone and their favorite afternoon snack, eager minds lay out chocolate covered snacks, capture images and run sequences. |
| Agency | Dentsu Inc. |
| Campaign | Glicode |
| Advertiser | Ezaki Glico Co., Ltd. |
| Brand | Ezaki Glico |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Applications |
| Length | |
| Executive Creative Director | Ya....ru S...ki Subscribers Only |
| Creative Director | H....hi K...e Subscribers Only |
| Strategic Planner | R....ro S..i Subscribers Only |
| Strategic Planner | Ka.....hi O..i Subscribers Only |
| Strategic Planner | ..e G..o Subscribers Only |
| Art Director | Yo.....ro .o Subscribers Only |
| Creative Team | G..e B...ty Subscribers Only |
| Creative Team | ..m S...on Subscribers Only |
| Strategy/Planning | ..e ..y Subscribers Only |
| Producer | N..u K..o Subscribers Only |
| Producer | Y...ke S...ki Subscribers Only |
| Producer | K...ro F...mi Subscribers Only |
| Project Manager | H...ka Yo....wa Subscribers Only |
| Director | M....gu Ma.....to Subscribers Only |
| Executive Producer | Ya....ro Ka....ki Subscribers Only |
| Account Executive | Sh.....ri K..o Subscribers Only |
| Account Executive | M....ki Y....da Subscribers Only |
4
O2 Slovakia Image Campaign - The Digital Iron Curtain
Un opérateur de téléphonie mobile met en place des barrières infranchissables en donnant une leçon d'histoire.
| Title | The Digital Iron Curtain |
| Brief | November 17 1989 was the start of the Velvet Revolution and the fall of the Iron Curtain. But half of Slovaks don't know this. Mobile service provider O2 decided to use its power to change that situation. On November 17 2016 it stopped people accessing overseas sites, sending them instead to a digital iron curtain. Meanwhile, users who had just crossed the physical border were sent an SMS reminding them that their journey would not have been so easy in the past. Has the younger generation forgotten the value of freedom? What do they know about the iron curtain? To remind the entire country of the significance of November 17th, O2 created a one-day digital iron curtain. Each time a user tried to access a website outside of the country, a pop up appeared giving them the option to “continue freely” or learn more about November 17th. We can’t forget the value of freedom, lest we face a real iron curtain again. |
| Agency | Triad Advertising s.r.o |
| Campaign | The Digital Iron Curtain |
| Advertiser | O2 |
| Brand | O2 Slovakia Image Campaign |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Creative Director | M...in W...a Subscribers Only |
| Art Director | Subscribers Only |
| Copywriter | R...n H...bik Subscribers Only |
| Copywriter | V...o K...k Subscribers Only |
| Copywriter | M...s Pr....da Subscribers Only |
| Programmer | Subscribers Only |
| Programmer | R...n J....ev Subscribers Only |
5
Persen - A banner made to irritate
La bannière qui vous agace et vous pousse jusqu'à vos limites.
| Title | A banner made to irritate |
| Brief | Most people find banner ads annoying - and SandozAG is banking on exactly that. The pharmaceutical company created an interactive ad to annoy web users. The ad asks visitors what really annoys them: traffic jams, coffee stains, that friend who is always in shape? Once users admit they are irritated, the questions stop and up pops an ad for Persen, a medication designed to help lower irritability and stress. |
| Agency | OutOfTheBox |
| Campaign | A banner made to irritate |
| Advertiser | Sandoz |
| Brand | Persen |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Creative Director | E...ni Ta.....kov Subscribers Only |
| Copywriter | V...en A....an Subscribers Only |
| Art Director | V...en A....an Subscribers Only |
| Account Manager | V...en A....an Subscribers Only |
EDITOR'S PICK
+1
IKEA - #Placeatreeonit
Trouvez le meilleur endroit pour placer votre sapin de Noël, avec la réalité augmentée.
| Title | #Placeatreeonit |
| Agency | 72andSunny |
| Campaign | #Placeatreeonit |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Digital |
| Length | |
| Digital Production Company | T...LS Subscribers Only |
| Digital Agency | S....10 Subscribers Only |
| Post Production | O....st D....al Subscribers Only |
