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Digital Innovation

Best Digital Innovation ads of the Month : Nov 30, 2017

1

Museum of Contemporary Art Belgrade - DemocrARtisation

Et si une appli vous permettait de remplacer tous les objets publicitaires par des oeuvres d'art.

TitleDemocrARtisation
Agency
Campaign democrARtisation
Advertiser Museum of Contemporary Art Belgrade
Brand Museum of Contemporary Art Belgrade

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Case Study
Length
Creative Director Vl....ir C...c Subscribers Only
Art Director R..e Š....vić Subscribers Only
Art Director Z....ko Ke.....an Subscribers Only
Copywriter S...ra St.....vić Subscribers Only
Account Director M...š St.....ić Subscribers Only
Managing Director O....ra Pe....ić Subscribers Only
Production Company F...d Subscribers Only
Digital Creative Director J...na Ko.....vić Subscribers Only
Digital Creative Director B...na S....ić Subscribers Only
2

Bacardi - Instant DJ

Mixe la musique avec les caractéristiques d'Instagram. En avant, en arrière.

TitleInstant DJ
Agency
Campaign Instant DJ
Advertiser Bacardi
Brand Bacardi

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PostedMay 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Social Media
Length
Music
Worldwide Chief Creative Officer D...d L...rs Subscribers Only
Chief Creative Officer G..g H..n Subscribers Only
Executive Creative Director D...lo B..r Subscribers Only
Executive Creative Director M...os K....ar Subscribers Only
Associate Creative Director M...us Jo....on Subscribers Only
Associate Creative Director ..m Co....ly Subscribers Only
Copywriter ..m Co....ly Subscribers Only
Art Director M...us Jo....on Subscribers Only
Creative technologist F...p Wi.....der Subscribers Only
Agency Producer D...d R...e Subscribers Only
Agency Producer K....in To.....llo Subscribers Only
Agency Producer ..i Gl.....ne Subscribers Only
Agency Producer J...a Mi....on Subscribers Only
Colorist C...s D'....ea Subscribers Only
Animation A..x L...rs Subscribers Only
Account Planner J...an C..e Subscribers Only
Account Planner P....ck To......icz Subscribers Only
Account Planner H....er L....re Subscribers Only
Account Manager S...en Pa.....llo Subscribers Only
Account Manager J...ua G....an Subscribers Only
Account Manager M...an W..d Subscribers Only
Director R....rd P...e Subscribers Only
Production Company Producer T...i C....on Subscribers Only
Production Company Producer M..y B..h Mi....rn Subscribers Only
Director of Photography (DOP) ..m W....on Subscribers Only
Director of Photography (DOP) A...ew O....ne Subscribers Only
Editor T...as N...s Subscribers Only
Editor A..x L...rs Subscribers Only
Production Designer ..b Ya.....tz Subscribers Only
Production Assistant J..f R...an Subscribers Only
3

Ezaki Glico - Glicode

Quand des sucreries et une application initient les enfants aux bases du codage.

TitleGlicode
BriefGlico has supported the growth and development of children for over 95 years. Through snacks and sponsorships, the brand is synonymous with Japanese childhood. Our snacks already make their way into the hands of children around Japan but we wanted to find a way to create something with real utility that truly aided a child’s development.While the world embraces programming education, Japan’s school curriculums are dated and lagging behind. So how could we combine the latest technology with the magic of our brand allowing our kids to keep up?We created GLICODE, the first ever educational app that uses image recognition to turn candy into code, teaching the fundamentals of programming. The app turns three popular products into bite-sized programming lessons which teach three basic principles: "BASIC SYNTAX", "IF STATEMENTS" and "LOOPS". GLICODE has already made its way into elementary schools and it's been incorporated into the national curriculum. ---- Glicode is the first ever educational app that uses image recognition to turn candy into code, teaching the fundamentals of programming. The app turns three popular products into bite-sized programming lessons which teach three basic principles: basic syntax, if statements and loops. In Japan Glico uses its iconic products to introduce children to the three principles of algorithmic thinking: basic syntax, loops and if statements. Using a smartphone and their favorite afternoon snack, eager minds lay out chocolate covered snacks, capture images and run sequences.
Agency
Campaign Glicode
Advertiser Ezaki Glico Co., Ltd.
Brand Ezaki Glico

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Applications
Length
Executive Creative Director Ya....ru S...ki Subscribers Only
Creative Director H....hi K...e Subscribers Only
Strategic Planner R....ro S..i Subscribers Only
Strategic Planner Ka.....hi O..i Subscribers Only
Strategic Planner ..e G..o Subscribers Only
Art Director Yo.....ro .o Subscribers Only
Creative Team G..e B...ty Subscribers Only
Creative Team ..m S...on Subscribers Only
Strategy/Planning ..e ..y Subscribers Only
Producer N..u K..o Subscribers Only
Producer Y...ke S...ki Subscribers Only
Producer K...ro F...mi Subscribers Only
Project Manager H...ka Yo....wa Subscribers Only
Director M....gu Ma.....to Subscribers Only
Executive Producer Ya....ro Ka....ki Subscribers Only
Account Executive Sh.....ri K..o Subscribers Only
Account Executive M....ki Y....da Subscribers Only
4

O2 Slovakia Image Campaign - The Digital Iron Curtain

Un opérateur de téléphonie mobile met en place des barrières infranchissables en donnant une leçon d'histoire.

TitleThe Digital Iron Curtain
BriefNovember 17 1989 was the start of the Velvet Revolution and the fall of the Iron Curtain. But half of Slovaks don't know this. Mobile service provider O2 decided to use its power to change that situation. On November 17 2016 it stopped people accessing overseas sites, sending them instead to a digital iron curtain. Meanwhile, users who had just crossed the physical border were sent an SMS reminding them that their journey would not have been so easy in the past. Has the younger generation forgotten the value of freedom? What do they know about the iron curtain? To remind the entire country of the significance of November 17th, O2 created a one-day digital iron curtain. Each time a user tried to access a website outside of the country, a pop up appeared giving them the option to “continue freely” or learn more about November 17th. We can’t forget the value of freedom, lest we face a real iron curtain again.
Agency
Campaign The Digital Iron Curtain
Advertiser O2
Brand O2 Slovakia Image Campaign

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Creative Director M...in W...a Subscribers Only
Art Director Subscribers Only
Copywriter R...n H...bik Subscribers Only
Copywriter V...o K...k Subscribers Only
Copywriter M...s Pr....da Subscribers Only
Programmer Subscribers Only
Programmer R...n J....ev Subscribers Only
5

Persen - A banner made to irritate

La bannière qui vous agace et vous pousse jusqu'à vos limites.

TitleA banner made to irritate
BriefMost people find banner ads annoying - and SandozAG is banking on exactly that. The pharmaceutical company created an interactive ad to annoy web users. The ad asks visitors what really annoys them: traffic jams, coffee stains, that friend who is always in shape? Once users admit they are irritated, the questions stop and up pops an ad for Persen, a medication designed to help lower irritability and stress.
Agency
Campaign A banner made to irritate
Advertiser Sandoz
Brand Persen

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Creative Director E...ni Ta.....kov Subscribers Only
Copywriter V...en A....an Subscribers Only
Art Director V...en A....an Subscribers Only
Account Manager V...en A....an Subscribers Only
EDITOR'S PICK
+1

IKEA - #Placeatreeonit

Trouvez le meilleur endroit pour placer votre sapin de Noël, avec la réalité augmentée.

Title #Placeatreeonit
Agency
Campaign #Placeatreeonit
Advertiser IKEA
Brand IKEA

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital
Length
Digital Production Company T...LS Subscribers Only
Digital Agency S....10 Subscribers Only
Post Production O....st D....al Subscribers Only
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