TOP5
TOP
5
Innovative Marketing

Best of innovative marketing : Mar 7, 2018

1

UNICEF - Game Chaingers

Collecte de fonds d'un nouveau genre grâce aux gamers et à la blockchain.

TitleGame Chaingers
Agency
Campaign Game Chaingers
Advertiser UNICEF
Brand UNICEF

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital
Length
More InformationSubscribers Only
Advertising Manager ..n A...l Subscribers Only
Advertising Manager Ch.....ne Ch.....er Subscribers Only
Advertising Manager H...rt Ch.....de Subscribers Only
Account Manager Ca.....ne E...IN Subscribers Only
Account Manager Q....in D....so Subscribers Only
Executive Creative Director St....ane Xi....as Subscribers Only
Creative Team D...d C....�se Subscribers Only
Creative Team T...pa Bam.......ath Subscribers Only
Art Director P...re J....rs Subscribers Only
Production Company M..e .e P...e Subscribers Only
Head of Production ..o T....oc Subscribers Only
Creative Tech B...s Le....re Subscribers Only
Music Creative Director Ch.....phe C....et Subscribers Only
2

Audi Quattro - Audi quattro coaster AR

Un SUV à piloter où l'on veut grâce à son mobile et à la réalité augmentée.

TitleAudi quattro coaster AR
Agency
Campaign Audi quattro coaster AR
Advertiser Audi
Brand Audi Quattro

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital
Length
Copywriter P...er B...e Subscribers Only
Art Director Th.....�rn R..d Subscribers Only
Production Company ..A S...io Subscribers Only
Creative Director .o Gu.....son Subscribers Only
3

ATELCA - THE G00D V1RUS

Une vraie fausse app. à destination des étudiantes pour diffuser un "bon" message via un virus.

TitleTHE G00D V1RUS
Agency
Campaign The Good Virus
Advertiser ATELCA
Brand ATELCA

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Applications
Length
Post Production
Executive Creative Director C...os .e J...er Subscribers Only
Creative Director A...x ..u Subscribers Only
Copywriting A....na C�....des Subscribers Only
Creative / Art Direction D...d Pl....ls Subscribers Only
Production Manager M...è Fe.....dez Subscribers Only
Director of Creative Technology A....io Ca.....li Subscribers Only
Director of Creative Technology A..x C...s Subscribers Only
Account Services Supervisor B...a T...�s Subscribers Only
production house .l Ca....jo Subscribers Only
Sound Studio Ca.....all S...d Subscribers Only
4

Hiscox - Cyber Live

Une affiche digitale illustre les cyber-attaques à destination des PME

TitleCyber Live
Agency
Campaign Cyber Live
Advertiser Hiscox
Brand Hiscox

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital Billboard/Poster
Length
Production Company
Creative Director A...e H..l Subscribers Only
Creative Director C...k E....ds Subscribers Only
Creative Director ..n D...on Subscribers Only
Copywriter Au.....ne C..f Subscribers Only
Art Director L...en P...rs Subscribers Only
Creative Team ..n J...s Subscribers Only
Producer Sa....ha R....ts Subscribers Only
Producer ..n W....le Subscribers Only
Producer ..n C....en Subscribers Only
Producer ..n P....tt Subscribers Only
Producer L..a P....an Subscribers Only
Producer N...ya Ab....ar Subscribers Only
Account Manager B...da F...a Subscribers Only
Account Manager ..y T...en Subscribers Only
Account Manager M...té Or.....rro Subscribers Only
Account Manager N....ha H...n Subscribers Only
Account Manager A..x F...on Subscribers Only
5

Intuit - Giant Skip Ad

Pre-roll original.

TitleGiant Skip Ad
Agency
Campaign A Giant Story
Advertiser Intuit Inc.
Brand Intuit

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Pre-Roll
Length
EDITOR'S PICK
+1

Toyota - Toyota Immersive Car Ad

Un intérieur de voiture interactif.

TitleToyota Immersive Car Ad
Agency
Campaign Toyota Immersive Car Ad
Advertiser Toyota Motor Corporation
Brand Toyota

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Print
Length
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