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Digital Innovation

Best Digital Innovation ads of the Month : Sep 4, 2018

1

Minecraft - How Minecraft Helped the Oceans!
215McCann

Grâce à Minecraft, vous pouvez désormais construire virtuellement des structures de réimplantation de coraux qui verront le jour dans les fonds marins.

TitleHow Minecraft Helped the Oceans!
Agency
Campaign Coral Crafters
Advertiser Microsoft
Brand Minecraft

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Gaming
Length
More InformationSubscribers Only
Brand Management T...or S...h Subscribers Only
Brand Management F...us L...h Subscribers Only
Brand Management J....ca F....an Subscribers Only
Brand Management E...y O...on Subscribers Only
Brand Management L...a W....rs Subscribers Only
Brand Management Ni.....te S...ga Subscribers Only
Creative Director N..l B...e Subscribers Only
Copywriter A..y Ho....an Subscribers Only
ACD A...r K....lu Subscribers Only
Chief Creative Officer S...t D...on Subscribers Only
Strategy Director C....dy W...er Subscribers Only
Director of Integrated Production A..x S...r Subscribers Only
Associate Producer Ch.....na C..n Subscribers Only
Assistant Account Executive R...ie K...sh Subscribers Only
Business Director M..y B..h B...ey Subscribers Only
Director of Strategy B...n Wa......shi Subscribers Only
Production Company S...ke An....re Subscribers Only
Executive Producer C..i Co.....der Subscribers Only
Director M....el J...bs Subscribers Only
Line Producer Ad....ne H..l Subscribers Only
Illustrator ..d H..t Subscribers Only
Cameraman ..e Je.....ed Subscribers Only
Director of Photography (DOP) C....ia S....tt Subscribers Only
Animation C...on B..l Subscribers Only
Editor C....on W....lk Subscribers Only
Flame Artist M..k E....on Subscribers Only
Colorist S..n W...s Subscribers Only
Telecine M....on F..m ..d D...gn Subscribers Only
Managing Director M..t N...ro Subscribers Only
VFX Artist / Animation ..m Y...v Subscribers Only
Mix J...y D...l Subscribers Only
Original Score R...t R...ir Subscribers Only
Account Executive ..m B...y Subscribers Only
Technology Partner G...al C...l R..f Al....ce Subscribers Only
President & Founder T...as G...au Subscribers Only
PhD/Vice President for Design, Power & IT T...as Sa.....an Subscribers Only
Project Manager M...ia Cr....na T...is Subscribers Only
Local Subcontractor Q....i, ..A Subscribers Only
2

Xbox / Fifa 18 - Football decoded

Quand les gestes ou les actions les plus spectaculaires peuvent se répéter dans les jeux en ligne.

TitleFootball decoded
Agency
Campaign Football decoded
Advertiser Microsoft
Brand Xbox / Fifa 18

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PostedJune 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Production Company C...t Subscribers Only
Production Company So....ch Subscribers Only
Production Company Tw.....our S...n Subscribers Only
Media Owner C...t Subscribers Only
President & Chief Creative Officer ..b D...al Subscribers Only
President & Chief Creative Officer La....ce T....on Subscribers Only
Creative Director S...iv M...ry Subscribers Only
Creative Director J...e M...z Subscribers Only
Art Director J...b B....al Subscribers Only
Art Director ..m N....on Subscribers Only
Account Manager R...rt St....on Subscribers Only
Account Director Subscribers Only
Account Director M...eo D...a V....ia Subscribers Only
Account Director ..m O...er Subscribers Only
Managing Partner S....sh J..i Subscribers Only
EVP ..b S...h Subscribers Only
Senior Project Manager P..l Gi.....ie Subscribers Only
Producer C...re C....an Subscribers Only
Producer R....ca W....rd Subscribers Only
Chief Production Officer S...io L...z Subscribers Only
Head Of Planning K...n C..m Subscribers Only
Senior Planner F...i D...d Subscribers Only
Planning Team J..k G..s Subscribers Only
Director O..i C...n Subscribers Only
Director of Photography (DOP) T..d M...in Subscribers Only
Producer L...se G...n Subscribers Only
Executive Producer S..h W...on Subscribers Only
Music Composer R...er E...g Subscribers Only
Music Composer L....rd ..n ..r L..t Subscribers Only
Music Supervision C...s G...es Subscribers Only
Senior Sound Engineer A..m S...h Subscribers Only
Sound Engineer G....le H..l Subscribers Only
Editor M....na S...et Subscribers Only
Editor A..m R...an Subscribers Only
Editor F....is H...is Subscribers Only
Production Manager M...am S....in Subscribers Only
Production Coordinator Y....na I...ou Subscribers Only
1st AD L...s C...as Subscribers Only
2nd AD F...o Ma....ez Subscribers Only
Ext. Producer ..o ..n Vo......ven Subscribers Only
Producer ..a C...ete Subscribers Only
Artworker ..e Ri.....son Subscribers Only
Print Producer W....am W...e Subscribers Only
Studio Manager E...s F...t Subscribers Only
3

Income - Play it Safe

Quand la nostalgie des jeux vidéos et les nouvelles options de Youtube permettent à une assurance de sortir du lot en créant des films adaptés.

TitlePlay it Safe
Agency
Campaign Play it Safe
Advertiser Google/Income
Brand Income

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Pre-Roll
Length
Account Service We....ng ..e Subscribers Only
Account Service P....mi Bha.......jee Subscribers Only
Account Service Ka.....ne U...n Subscribers Only
Creative Team ..c B....ws Subscribers Only
Creative Team E...e A...i Subscribers Only
Business Affairs A..y H...g Subscribers Only
Marketing Advisor E....rd H...t Subscribers Only
Marketing Advisor ..n S..a Subscribers Only
Marketing Advisor D...s C....en Subscribers Only
Brand Marketing Director T..g ..e Subscribers Only
Senior Brand Executive J....ca L...g Subscribers Only
Product Manager D..n ..o Subscribers Only
Marketing Manager O...ia ..e Subscribers Only
Production Manager I...e ..n Subscribers Only
Chief Marketing Officer (CMO) M...us C..w Subscribers Only
Creative Director J...on C..o Subscribers Only
Creative Director K....ul M...zi Subscribers Only
Copywriter K...n T..i Subscribers Only
Copywriter Ya....ti ..p Subscribers Only
Art Director A...l C..a Subscribers Only
Producer V...a K....an Subscribers Only
Producer C...g W...i Subscribers Only
Strategic Planner A...da ..m Subscribers Only
Technology Y...ya Kud......eva Subscribers Only
Planning Director T...as W...er Subscribers Only
Account Director C...e F..r Subscribers Only
Account Director M...vi S...ma Subscribers Only
4

Movistar - Cyberbullying

Il suffit de retourner le téléphone pour vivre l'histoire avec un autre point de vue.

TitleCyberbullying
Title (original language)Ciberbullying
Agency
Campaign Cyberbullying: Choose to take care of yourself
Advertiser Movistar
Brand Movistar

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Mobile Advertising
Length
More InformationSubscribers Only
Advertising Manager R...na Ma....ez Ba....ta Subscribers Only
Advertising Manager Al....ra O...n Subscribers Only
Advertising Manager Fl.....ia Pa....ni Subscribers Only
Advertising Manager Ag....na Ipa......rre Subscribers Only
Advertising Manager M...as In.....no Subscribers Only
Copywriter N....as De.....lle Subscribers Only
Art Director Fr.....co Ce....ti Subscribers Only
Executive Creative Director Se.....an Ta....ga Subscribers Only
Executive Creative Director D..y M....er Subscribers Only
Account Executive P...a T...es Subscribers Only
Project Manager B....ara L...ue Subscribers Only
Client Services Director F....na An.....li Subscribers Only
Client Services Director Subscribers Only
Creative Director M...as M...ty Subscribers Only
Creative Director J..n C...o Subscribers Only
Account Director M...a J...al Subscribers Only
Production Company LA....EA S... Subscribers Only
Director M...in D...zo Subscribers Only
Director of Photography (DOP) D...el O...ga Subscribers Only
Production Company Producer M...o P....io Subscribers Only
Executive Producer J..e A...l Subscribers Only
Executive Producer A...an A...ni Subscribers Only
Editor Se.....an M..a Subscribers Only
Music Company / Composer It....ns .o .t b...er Subscribers Only
Sound Design Company P...a E....io Subscribers Only
5

Mercedes-Benz - M(illion)osaic 1

Pour célébrer les 2 millions de followers sur Instagram, Mercedes USA a, en photo, réalisé un composite avec les photos taguées au fur et à mesure des années.

TitleM(illion)osaic 1
Agency
Campaign M(illion)osaic
Advertiser Daimler AG
Brand Mercedes-Benz

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Social Media
Creative Agency R..A Subscribers Only
Creative Director .J Wa....ll Subscribers Only
Art Director J..e C....no Subscribers Only
Copywriter ..i P...z Subscribers Only
Production Company Producer A...t J..i Subscribers Only
Account Supervisor ..n K....tz Subscribers Only
Strategy Director N....ie W..b Subscribers Only
Strategist Ch.....na Q....ey Subscribers Only
EDITOR'S PICK
+1

Renault/McDonald's - Tasty Drive

Nouvelle voiture, GPS et ordinateur de bord vous permettent de récupérer votre commande au McDrive le plus proche.

TitleTasty Drive
Agency
Campaign Tasty Drive
Advertiser Renault/McDonald's
Brand Renault/McDonald's

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Chief Marketing Officer (CMO) ..n Ge.....ov Subscribers Only
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