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Innovative Marketing

Best of innovative marketing : Mar 7, 2019

1

ING Group - The Rembrandt Tutorials Campaign

Quand la data permet de redonner de la voix à Rembrandt

TitleThe Rembrandt Tutorials Campaign
Agency
Campaign The Rembrandt Tutorials
Advertiser ING Group
Brand ING Group

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Length
Advertising Manager T....ke Be.....tus Subscribers Only
Advertising Manager E...e Ov.....eft Subscribers Only
Advertising Manager R..t Ho....ga Subscribers Only
Advertising Manager ..a He....ch Subscribers Only
Advertising Manager K...n ..n ..r ..l Subscribers Only
Advertising Manager M...am S..t Subscribers Only
Advertising Manager An.....la R...on Subscribers Only
Advertising Manager M....es Hi.....om Subscribers Only
Creative Partner ..s K....en Subscribers Only
Founding Partner R...h W....un Subscribers Only
Creative Director M....en V....es Subscribers Only
Creative Director F...o Lu.....ff Subscribers Only
Art Director T....han K...an Subscribers Only
Copywriter N..s ..n ..r A...n Subscribers Only
Creative Team M...us Go....eb Subscribers Only
Creative Team J...er Ko......oek Subscribers Only
Creative Team S...ia M...er Subscribers Only
Creative Team R..é Ve....en Subscribers Only
Technology Producer M....el ..n ..r S...lk Subscribers Only
Agency Producer M....el ..n ..r S...lk Subscribers Only
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Agency Producer J...e ..n La....ot Subscribers Only
Digital Strategy W..e S....ws Subscribers Only
Designer R...ld M..a Subscribers Only
Production Company D...R Subscribers Only
Director M....en G...n Subscribers Only
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Director of Photography (DOP) G...r D..k Subscribers Only
Sound R....rd W...er Subscribers Only
Editor L...a B....er Subscribers Only
Editor Jo....es .e J..g Subscribers Only
2

Toyota - Test Drive the Design

Un test en réalité augmentée

TitleTest Drive the Design
Agency
Campaign Test Drive the Design
Advertiser Toyota Motor Corporation
Brand Toyota

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital
Length
Advertising Manager L..a Ma....ri Subscribers Only
Advertising Manager A...é Ju....le Subscribers Only
Advertising Manager D...s Van.......lle Subscribers Only
Developer Bli.......ent Br....ls Subscribers Only
Chief Executive Officer (CEO) K...n Co....an Subscribers Only
Strategic Director K...n Co....an Subscribers Only
Chief Creative Officer Ge....ey H....on Subscribers Only
Creative Director Ph....pe F..s Subscribers Only
Account Director P...al K....ou Subscribers Only
Account Manager C...ne H...ot Subscribers Only
Creative Team S...n P...n Subscribers Only
Creative Team I..s N...s Subscribers Only
Creative Team J...s ..n .e V...e Subscribers Only
Managing Director Fr.....ek P...al Subscribers Only
Interactive Director D...s Sc.....lie Subscribers Only
Digital Producer K..s ..n Wa.....ael Subscribers Only
Developer S...n Hu......eck Subscribers Only
Developer G....ry Van......ghe Subscribers Only
3

Oreo - Oreo IMC 2019: Snapchat Squish Lens

Nouveau filtre Snapchat

TitleOreo IMC 2019: Snapchat Squish Lens
Agency
Campaign OREO People: Show Your Playful Side
Advertiser Mondelez
Brand Oreo

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital
Length
4

Bite Back - Not a Boomerang

Quand la vidéo Boomerang sur Instagram fait passer un message responsable

TitleNot a Boomerang
Agency
Campaign Not a Boomerang
Advertiser Bite Back
Brand Bite Back

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Social Media
Length
5

Länsförsäkringar - The Check Out Suite

Une assurance qui fait tout pour que vous vous déconnectiez.

TitleThe Check Out Suite
Agency
Campaign The Check Out Suite
Advertiser Länsförsäkringar
Brand Länsförsäkringar

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Creative Director Y..a Ne....rk Subscribers Only
Project Manager K...n H....rg Subscribers Only
Art Director O...r Pl.....us Subscribers Only
Copywriter ..a R...erg Subscribers Only
Photographer J..s Do....rg Subscribers Only
Chief Executive Officer (CEO) M...in Ce.....en Subscribers Only
EDITOR'S PICK
+1

FINE BOOKS - Tinder

Quand la foire du livre ancien de Zurich fait sa pub avec de faux profils de héros de la littérature sur Tinder

TitleTinder
BriefZurich’s Antiquarian book fair wanted to boost attendance, especially among younger readers, so they played a little trick on local Tinder users. They created profiles for three of literatures most heartbroken characters and brought Johann Wolfgang von Goethe’s Werther, Leo Tolstoy’s Anna Karenina, and Theodor Fontane’s Effi Briest into the modern dating world. The twitter community flirted and interacted with the three protagonists and connected on the topics of 18th and 19th century literature and when it came time to set a location for the first meet, it was none other than the grounds of the book fair.
Agency
Campaign Antiquarian Book Fair in Zurich
Advertiser FINE BOOKS
Brand FINE BOOKS

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PostedAugust 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Mobile Advertising
Length
Creative Director M...in Sp.....nn Subscribers Only
Copywriter G...ter Z....ch Subscribers Only
Art Director R..my St.....nn Subscribers Only
Account Manager S...h S....er Subscribers Only
Account Director S...a D..u Subscribers Only
Executive Creative Director Raul Serrat
Creative Director Martin Spillmann
Copy Günter Zumbach
Art Direction Rémy Steinmann
Account management Sara Schuler
Account management Sonia Ducu
Entrant Company SERVICEPLAN SUISSE
Idea Creation SERVICEPLAN SUISSE
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