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Digital Innovation

Best Digital Innovation ads of the Month : Nov 6, 2019

1

Volkswagen - Road Tales

Volkwagen accompagne vos enfants en voyage en les invitant à regarder dehors, quel que soit votre trajet.

TitleRoad Tales
Title (original language)Snelweg Sprookjes
Agency
Campaign Road Tales
Advertiser Volkswagen Group
Brand Volkswagen

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Case Study
Length
Production Subscribers Only
Development app R...t K....ns Subscribers Only
Sound ..g O...ge Subscribers Only
Illustrations M...o N...o Subscribers Only
Manager Marketing Communication B...o Sc....er Subscribers Only
Team Manager Marketing Communication E..c ..n Subscribers Only
Brand Communication Manager L...a D...s Subscribers Only
Executive Creative Director M...yn ..n ..m Subscribers Only
Executive Creative Director D...el S...ma Subscribers Only
Creative Director S...r S...n Subscribers Only
Creative Director K..a D....as Subscribers Only
Creative W...ar Ve.....lle Subscribers Only
Creative Ma....js G...s Subscribers Only
Creative L...e ..k Subscribers Only
Account Manager D..k ..n .e K..m Subscribers Only
Strategy Director B...s N...m Subscribers Only
Strategy G...en ..n ..r Z...rd Subscribers Only
Head of Production ..m ..n ..r Z...en Subscribers Only
Content Producer S....ya E...ar Subscribers Only
Digital Producer ..m .o Subscribers Only
Designer J...t H...r Subscribers Only
Designer J..k Mc.....fe Subscribers Only
Design Director ..y ..n D..k Subscribers Only
UX design F...o Ne....an Subscribers Only
Illustrator M...o N...o Subscribers Only
Production Company Subscribers Only
Production Company R...d T..p Subscribers Only
Production Company R...t K....ns Subscribers Only
Sound Design ..g O...ge Subscribers Only
Writer J..e ..n L....en Subscribers Only
Writer D..n Re....ts .e V...s Subscribers Only
Writer B....te ..n V..n Subscribers Only
Writer H...an ..n V..n Subscribers Only
Writer W...ar Ve.....lle Subscribers Only
Writer Ma....js G...s Subscribers Only
2

Luxoptica Eye examination - Instoptica. The first eye test in Instagram stories
Banda Agency

Le test de vue qui passe par Instagram, pour une marque d'optique

TitleInstoptica. The first eye test in Instagram stories
BriefPeople in Ukraine don't take regular eye examinations. In fact, 69 per cent of Ukrainians prefer self-treatment to visiting an ophthalmologist, resulting in a 4 per cent annual growth of visual impairment. The fact that they spend at least an hour a day on Instagram doesn't help. But Luxoptica turned this problem into a solution. It reimagined Instagram stories as a new way of testing eyesight. Every seventh person who took the test detected a vision problem. And 6970 followers arranged an eye test with Luxoptica ophthalmologist.
Agency
Campaign Instoptica. The first eye test in Instagram stories
Advertiser Luxoptica
Brand Luxoptica Eye examination

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Social Media
Creative Director Ol.....dra Dor......ova Subscribers Only
Creative Director T...s Dze......kyy Subscribers Only
Art Director I...a An.....nko Subscribers Only
Copywriter R...n Hu....ov Subscribers Only
N...r Mi....ko Subscribers Only
Designer D...lo Ne......ych Subscribers Only
Account Manager D...na Ga.....va Subscribers Only
3

Pedigree - #TakeMEMEhome

Quand les MEMEs des animaux sont en fait des animaux à adopter

Title#TakeMEMEhome
BriefShelter dogs are sometimes perceived as sad and dull. So to display their lively and unique characters, relatable memes were created that made people laugh and gave them something in common with the dogs. Based on real shelter dogs’ personalities, unique content was created for each dog and seeded across thematic communities on social networks: running addicts, workaholics, foodies, beauty enthusiasts, parents, movie lovers and so on. As soon as someone shared or commented, the shelter dog "replied" to the user and suggested they could make each others' lives better.
Agency
Campaign #TakeMEMEhome
Advertiser Mars LLC
Brand Pedigree

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Digital
Marketing Director O..a Ko....va Subscribers Only
Brand Manager N...ya A...va Subscribers Only
Brand Manager An.....iya S....na Subscribers Only
Advertising Manager N....ia Mi.....ova Subscribers Only
Advertising Manager An.....ia Ba.....ova Subscribers Only
Managing Director N....ia Ts.....va Subscribers Only
Executive Creative Director A...ey F....ov Subscribers Only
Creative Group Head S...a Ts....na Subscribers Only
Creative Group Head N....ha T...y Subscribers Only
Copywriter Al.....er S...uk Subscribers Only
Copywriter D...s B...v Subscribers Only
Copywriter A...n B....ov Subscribers Only
Digital Art Director A...ey Kr....ov Subscribers Only
Site Builder Y...a Be.....va Subscribers Only
Agency Producer V...ry Go....ov Subscribers Only
Agency Producer D...ry Ba....in Subscribers Only
Digital Producer Y...y M...n Subscribers Only
Strategic Planner A..a K...ko Subscribers Only
Strategic Planner V..a Zg.....ya Subscribers Only
Strategic Planning Director P...na P...ek Subscribers Only
Digital Strategic Planner O..a Z....nu Subscribers Only
Digital Analyst Ev....ya Lu....na Subscribers Only
Business Director An.....iya Du......aya Subscribers Only
Account Director K...in Au....ia Subscribers Only
Account Manager A..a Sha......aya Subscribers Only
Photographer J...a Sa....va Subscribers Only
4

Greenpeace Russia - EarthApp (Film Case)

Les spots touristiques, avant, après les changements climatiques.

TitleEarthApp (Film Case)
BriefMost people are not worried about environmental problems until they see their real consequences. To get the audience's attention, we used the hype around FaceApp's application, which allowed users to
Agency
Campaign EarthApp
Advertiser Greenpeace
Brand Greenpeace Russia

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Integrated Media/360 Activation
Length
Creator D...a V....va Subscribers Only
Creative group head An.....ia Zar......aya Subscribers Only
Creative director A...ey D...v Subscribers Only
Design director A...ey T..n Subscribers Only
Senior art director E..r An....ov Subscribers Only
5

Dozhd TV - AI Versus

Une expérience avec deux intelligences artificielles pour vous faire comprendre la différence entre propagande et information.

TitleAI Versus
BriefYour worldview can be shaped by the media you consume. Enter two artificial intellects, like twins separated at birth, with no broad knowledge of the world. One was “brought up” by Russian state TV, the other by the country’s independent channel. Now they answer questions using the information they absorbed during their "upbringing". The Russian State-educated twin gives skewed and rather alarming answers. The other's are more thoughtful. When kids don’t know something, they start making things up, which is the most fascinating part of the experiment.
Agency
Campaign AI Versus
Advertiser Dozhd TV Channel
Brand Dozhd TV

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Creative Director A...ey Gu......lin Subscribers Only
Copywriter A...n R...in Subscribers Only
Copywriter D...a Ov.....na Subscribers Only
Digital Art Director A..a Ma.....ova Subscribers Only
Creative Tech Lead V...or S....ba Subscribers Only
Motion Graphic Designer L...ya Za......ina Subscribers Only
Chief Digital Officer D...ry Ma....ov Subscribers Only
Head of Development A...ey S....ev Subscribers Only
CTO V....iy T...in Subscribers Only
EDITOR'S PICK
+1

Red Cross First Aid - 422 Lifesaving Facebook Films

Des films diffusés sur Facebook qui, grâce à la géolocalisation vous font prendre confiance du temps d'attente des premiers secours. A adapter pour tous les déserts médicaux...

Title422 Lifesaving Facebook Films
Agency
Campaign 422 Lifesaving Facebook Films
Advertiser Norwegian Red Cross
Brand Red Cross First Aid

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Social Media
Creative Team Ca....ne R..s Subscribers Only
Creative Team Subscribers Only
Consultant S..n J...en Subscribers Only
Project Manager V...e M..n Subscribers Only
Director A....as B...om L....rg Subscribers Only
Developer M...us B....an Subscribers Only
Digital Producer A....as R..l V...e Subscribers Only
Production Manager J....im Jo.....sen Subscribers Only
Producer J....ne L..d Subscribers Only
Photographer E...k Sk.....in Subscribers Only
Sound Designer ..m J...en Subscribers Only
Digital Advisor Subscribers Only
Film Technical M...en H...he H....en Subscribers Only
Post Production K...ll De.....ev Subscribers Only
Visual Identity T...e J....en Subscribers Only
Designer N....as He....rg Subscribers Only
Client Responsible Subscribers Only
Client Responsible M...n G...ik Subscribers Only
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