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Best campaigns and ads from Latin America
The best ads and advertising campaigns of the month from Latin America. A collection of the most creative LATAM ads.

Best Latin American Ads of the month : Jun 15, 2022

1

Powerade - Pause is Power

The new global campaign for the popular sports drink created by Publicis Mexico in collaboration with Publicis Italy, Leo Burnett Chicago and Digitas NY. The spot stars gymnast Simone Biles, Premier League coach Antonio Conte, British trampoline jumper Tom Daly and former NBA players Chris Webber and Jason Williams who come together to make a call to put the mental health of athletes before the victory of sporting success.

TitlePause is Power
Agency
Campaign Pause is Power
Advertiser Coca-Cola Company
Brand Powerade

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Digital
Length
MarketSubscribers Only
Agency Pu....is I...y Subscribers Only
Production Company S...k F...s Subscribers Only
Chief Creative Officer D...o W....ch Subscribers Only
Actor / Celebrity A....io C...e Subscribers Only
2

Bitso - The Historic Transfer

Achieving the first transfer in the history of football via bitcoin is one of the great achievements of this year for the Bitso cryptocurrency exchange platform, and is also the center of its “The historic transfer” campaign, one of the two success stories with which it competes in the 2022 edition of Cannes Lions. The company, with more than 4 million users in the region, facilitated the transfer of the Brazilian player Stefany Ferrer from Club Tigres, of which she is an official sponsor, to Angel City FC of the United States through crypto. The fact not only represented a milestone in world soccer, but also in Mexican soccer, allowing the Tigres women's team to be at the forefront of the global digital economy.

TitleThe Historic Transfer
Campaign The Historic Transfer
Advertiser Bitso
Brand Bitso

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Case Study
Length
3

Pilsen Callao - E-nterpreters

The oldest beer brand in Peru developed, together with the Fahrenheit DDB agency, a bot that translates in real time and into sign language the conversations between friends in an online game. This allows deaf people to be part of the interaction and, therefore, to be socially included within the world of video games.

TitleE-nterpreters
Agency
Campaign E-nterpreters
Advertiser Backus
Brand Pilsen Callao

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Digital
Length
Partner / Chief Creative Officer R....do Ch....ck Subscribers Only
Partner/Dir. General Brand Director A....to G....et Subscribers Only
Executive Creative Director S...io F...co Subscribers Only
Creative Director A..o S...a Subscribers Only
Creative Director R..y C....es Subscribers Only
Account Director Fi....la E...jo Subscribers Only
Account Supervisor S...ra A...ro Subscribers Only
Account Executive R...na P..o Subscribers Only
Account Executive C....ia O...a Subscribers Only
VP Marketing A...ro .e L..a Subscribers Only
Advertising Manager C...en M...�a Be......lor Subscribers Only
Advertising Manager D...el Vi....án Subscribers Only
Advertising Manager A...ea R..z Subscribers Only
Production Company Ka....;O F...s Subscribers Only
Director G....mo Co....la Subscribers Only
Post Production N...vo S...io Subscribers Only
Colorist D...el Ca....én Subscribers Only
Animation H...r Va.....res Subscribers Only
Post Production O....do Mo....far Subscribers Only
Online Artist Fe....do L...ez Subscribers Only
Executive Post Producer A...ea .e .a T...e Subscribers Only
Production Manager S...ia Ka....to Subscribers Only
Assistant Director Cam.......gaspi Subscribers Only
Production Company ..s Ja....es Subscribers Only
Production Coordinator Me....es Be....pi Subscribers Only
Agency Producer Ga....la C...vez Subscribers Only
Production Manager V....sa D..az Subscribers Only
Executive Producer A...hú R...do Subscribers Only
Executive Producer L....na Ca....es Subscribers Only
Executive Producer M...r G....za Subscribers Only
Innovation Manager A...ea Co....to Subscribers Only
Sound S...o Subscribers Only
Planning Director Gi....na L..o Subscribers Only
Director of Brand Strategy J..e Ro.....ez Subscribers Only
Senior Planner Jo....an J...bs Subscribers Only
Planning Team R....de V..a M....ño Subscribers Only
Social Media Manager L..s A...so Mo.....nos Subscribers Only
Community Manager Al.....ro L...te Subscribers Only
Art Director C...os Hil......ndt Subscribers Only
Director of Photography (DOP) R...o R...s Subscribers Only
Senior Creative Copywriter K...y Q...oz Subscribers Only
Technology Developement C...ys .D Subscribers Only
Development T...he Subscribers Only
PR Agency N....r6 Subscribers Only
4

GEPAE - Morning After Island
Ogilvy

In support of the reproductive rights of Honduran women, Ogilvy Honduras -together with the PAE Strategic Group- launched a national and international campaign, on behalf of the women of this country, where more than ten years ago, under ministerial agreement 2744 -2009, the promotion, use and sale related to the pill was prohibited. Since then, more than 330,000 minors have become mothers.

TitleMorning After Island
Agency
Campaign Plan Sea
Advertiser Grupo Estratégico PAE
Brand GEPAE

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Creative Team W...a C...ix Subscribers Only
Creative Team A...és Vi.....bos Subscribers Only
Creative Team C...r Ch.....lla Subscribers Only
Communication & Strategy E....do M...ar Subscribers Only
Communication & Strategy A..n C..z Subscribers Only
5

Dove - Real Soaps

“Real Soaps” is the MullenLowe SSP3 and Unilever initiative that reveals the factory details of the iconic Dove bar soap, to show that real beauty is also in the details of the skin.

TitleReal Soaps
Agency
Campaign Real Soaps
Advertiser Unilever
Brand Dove

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Case Study
Length
Chief Executive Officer (CEO) Fr.....co S...er Subscribers Only
Global Chief Creative Officer J..e M...el So....ff Subscribers Only
Executive Creative Director J..n D...d P...o Subscribers Only
Executive Creative Director D...o M...oz Subscribers Only
Chief Business Officer J..e M...el H...s Subscribers Only
Creative Director N...tor Be....ea Subscribers Only
Creative Director A...és C...s Subscribers Only
Copywriter N....ia C...a Subscribers Only
Art Director N....ia C....ra Subscribers Only
Art Director Al.....ra L...z r....ez Subscribers Only
Account Director N....ia F....es Subscribers Only
Account Executive Ga....la L...ez Subscribers Only
Account Executive M...o L....no Subscribers Only
Production Director J..e V....te A....ar Subscribers Only
Agency Producer T....ny B...al Subscribers Only
Editor J..n C...ro Subscribers Only
Editor J..n Ri......ira Subscribers Only
Digital Director Je....er B....ll Subscribers Only
Director Al.....ro R....ez Subscribers Only
Photographer Fr.....co G....do Subscribers Only
BONUS
+1

ASDRA - Syndrome of Numbers

The “Syndrome of Numbers” campaign is an initiative of the Down Syndrome Association of the Argentine Republic, ASDRA, seeking to collect data of interest regarding the 2022 Census in the southern country. Conceived by Wunderman Thompson Argentina, the campaign collected information to generate an action tool: the first dynamic database of people with Down syndrome, to help them generate claims to the State and public bodies, based on the data of this population.

TitleSyndrome of Numbers
Title (original language)Numbers Syndrome
Agency
Campaign Syndrome of Numbers
Advertiser Down Syndrome Association of the Argentine Republic
Brand ASDRA

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Case Study
Length
Chief Executive Officer (CEO) Vi....ia C..e Subscribers Only
Chief Creative Officer N....ia Be.....sa Subscribers Only
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