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Best campaigns and ads from Latin America
The best ads and advertising campaigns of the month from Latin America. A collection of the most creative LATAM ads.

Best Latin American Ads of the month : Aug 12, 2022

1

STAR ME UP - The ResigNATION
Gut

Since April 2021, the United States experienced a phenomenon known as The Great Resignation, in which some 55 million workers quit their jobs dissatisfied and disillusioned with the work culture of the companies where they worked. This is the issue addressed by the new campaign created by GUT Buenos Aires for Globant, which seeks to communicate to U.S. organizations that, in order to retain and attract the best talent, new ways of working are needed.

TitleThe ResigNATION
Agency
Campaign The Resignation
Advertiser Globant
Brand STAR ME UP

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Production Company
Founders G...ón B...o Subscribers Only
Founders A....mo R...s Subscribers Only
CCO and Partner J....ín C...ía Subscribers Only
Executive Creative Director R...ro G....lo Subscribers Only
Executive Creative Director M...as L....la Subscribers Only
Executive Creative Director J..n P...o L....no Subscribers Only
Managing Director P...r L....do Subscribers Only
DC / Art Director G...ón G..l Subscribers Only
DC / Copywriter A..x R...ro Subscribers Only
International Account Directors Ca....na A....re Subscribers Only
International Account Directors M..e Tr....so Li.....ga Subscribers Only
Head of Production Fl.....ia Al.....ti Subscribers Only
Agency Producer M....na Ja....ui Subscribers Only
Chief Strategy Officer J...er Qu....ro Subscribers Only
Head of Design R....io M...oz Subscribers Only
Designer Ca....na V....ez Subscribers Only
Head of Digital and Data Ag....na M....no Subscribers Only
Social Strategist I....io R...a Subscribers Only
Creative Manager P...a A..l Subscribers Only
Director Subscribers Only
Executive Producer D...o D...l Subscribers Only
Executive Producer A...an D'....io Subscribers Only
Producer I..n Gr.....er Subscribers Only
Director of Photography (DOP) X..i Po....lo Subscribers Only
Postproduction coordinator D....na M....ni Subscribers Only
Colorist Ju.....blo Ar....as Subscribers Only
Editor A...o S...os Subscribers Only
VFX N....as Se....no Subscribers Only
Music / Mix and Sound Design B...A M...C Subscribers Only
CEO C..d C....rs Subscribers Only
Marketing Lead Pa....io F...co Subscribers Only
Advertising Specialist V...na Ca....ga Subscribers Only
Advertising Specialist J..n Gu.....mo L...z Subscribers Only
Advertising Specialist I...na G....nez Subscribers Only
Advertising Specialist C...na C...ez Subscribers Only
Visual Design A...ea L...a Subscribers Only
Visual Design K...na E....ar P...o Subscribers Only
Visual Design Maxi..........berto F....es Subscribers Only
SEO Specialist V....ta T....ra Subscribers Only
Marketing Automation Subscribers Only
Content Specialist Gr....da S...y Subscribers Only
Content Specialist ..l W..e Subscribers Only
Social Media Specialist S..a Ja.....lo Re....po Subscribers Only
Content Strategist Ca....na Be.....rd Subscribers Only
Communications Manager M....na Bl.....ist Subscribers Only
2

Resident Evil - Resident Evil: Season 1 (Man Infected with T-Virus)
Founders

A great street action created by the independent agency Founders on the occasion of the arrival of Resident Evil to Netflix and carried out in the city of Los Angeles in which a man trapped in a glass cell was gradually turning into a Zero.

TitleResident Evil: Season 1 (Man Infected with T-Virus)
Agency
Campaign Resident Evil: Season 1 (Man Infected with T-Virus)
Advertiser Netflix
Brand Resident Evil

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Length
MarketSubscribers Only
Chief Operating Officer (COO) T...a .e P..i Subscribers Only
Chief Creative Officer C...ha A...t C....ño Subscribers Only
Creative Director F...pe Ro.....ol Subscribers Only
Creative Director M...ín A...ed Subscribers Only
Project Manager L....es Ec.....ria Subscribers Only
Head of Production D..i Ru....ni Subscribers Only
Digital Strategy M....la Ni....ya Subscribers Only
Strategist C...a V....es Subscribers Only
Production Company B..y L..n M...a Subscribers Only
Director D...y Subscribers Only
Executive Producer R...n N...z Subscribers Only
Production Company Producer B...t A...se Subscribers Only
DP A...in S....di Subscribers Only
Make Up SFX S...a G....er Subscribers Only
Make Up SFX L..n U....ky Subscribers Only
Wardrobe A...ey G...ni Subscribers Only
Assistant Director B...ir T...or Subscribers Only
Chief Operating Officer (COO) M....el Le....di Subscribers Only
Prod Coordinator M....sa Ma.....lli Subscribers Only
Production Company K...ma Co.....ive Subscribers Only
Executive Producer N..o F....ro Subscribers Only
Executive Producer M...as Be....zo Subscribers Only
Lead Engineer A....in M...e Subscribers Only
Editor J..n Sz......ski Subscribers Only
Project Manager M...a S....ia Subscribers Only
VFX Artist Mart........rica P...aro Subscribers Only
Post Production S...a P...z ..l C...o Subscribers Only
3

Prudence - Proud

An ode to the different types of penises to celebrate Pride Month that, despite being censored, achieved an explosive organic reach on social networks. The transgressive campaign obtained amazing results, being seen by 60% of the brand's followers on Instagram and Facebook, obtained 78% engagement and was seen 5 times more than the average video on social networks.

TitleProud
Agency
Campaign Proud
Advertiser DKT International
Brand Prudence

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Digital
Length
Chief Executive Officer (CEO) .C C...no Subscribers Only
Creative Vice President Sa....go A....ez Subscribers Only
Creative Vice President D...o R...da Subscribers Only
Regional Creative Director I....io P...o Subscribers Only
Art Director D...d N...r Subscribers Only
Copywriter G....lo O...io Subscribers Only
Account Director E...in M...na Subscribers Only
Account Director L..s P...o R...ra Subscribers Only
Production Company P....ra Subscribers Only
Marketing Producer Agency G..O Subscribers Only
Social Media Team J...na Sa....go Subscribers Only
Social Media Team P...a T...ba Subscribers Only
Social Media Team N...ly P...la Subscribers Only
Advertising Manager S...io Es....sa Subscribers Only
Advertising Manager A..n V..a V....uez Subscribers Only
Advertising Manager C....ia L...z Subscribers Only
Music Yu....ui Subscribers Only
4

Women in Games - Equality MOD

BBDO Argentina developed a MOD to have a new version of one of the most important soccer videogames in the world in which players can choose a woman to referee their matches when playing. An update promoted by Women in Games Argentina to bring to the gaming world a reality that has more and more weight in the world of soccer: the female presence in refereeing.

TitleEquality MOD
Agency
Campaign Equality MOD
Advertiser Women in Games
Brand Women in Games

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Case Study
Length
Chief Creative Officer Ch.....an R...i Subscribers Only
Chief Creative Officer J....in C....ns Subscribers Only
Creative Director J..n P...o Fe....ti Subscribers Only
Creative Director T...s W....lm Subscribers Only
Art Director Cr....an Ba.....des Subscribers Only
Copywriter A....do A...na Subscribers Only
Chief Digital Officer / MD Y...na Du....ny Subscribers Only
Head of Client Services Se.....an D..z Subscribers Only
Project Manager P...r C...ro Subscribers Only
Head of Production A...a P....do Subscribers Only
Production Coordinator ..l .e M....ni Subscribers Only
Producer S...a S....ro Subscribers Only
Editor Subscribers Only
Animation J..n P....in Subscribers Only
Voice Talent Ca....na Ca.....lo Subscribers Only
Development Fr.....co D..z B....án Subscribers Only
Operations Coordinator I....io I...co Subscribers Only
Advertising Manager C...a "K....a" Ca....eo Subscribers Only
Advertising Manager S....na "C....ú" L...s Subscribers Only
Advertising Manager St.....ie Zu.....li Subscribers Only
Advertising Manager P...a S....di Subscribers Only
5

Getnet - The customer is always right (Spanish)
Holanda

Holanda, the agency created by Analía Cánepa and Federico Zamponi, makes its debut with this fun spot for Getnet, Santander's collection system, in which the phrase "The customer is always right" serves as a trigger for a premise as simple as it is fun: you can't change the customer, but you can change the way you charge him.

TitleThe customer is always right (Spanish)
Title (original language)El cliente siempre tiene la razón
Agency
Campaign The customer is always right
Advertiser Santander
Brand Getnet

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Television
Length
Founder Subscribers Only
Founder Fe....co Z....ni Subscribers Only
Agency Producer R....to Ca....lo Subscribers Only
Production Company W...na Subscribers Only
Director J...e P...e B...i Subscribers Only
Executive Producer T...s C....er Subscribers Only
Advertising Manager ..o Sa....ch Subscribers Only
Advertising Manager Ga....la Ba......eri Subscribers Only
Advertising Manager Gu.....mo Be....io Subscribers Only
Advertising Manager L...a Ch.....rin Subscribers Only
Advertising Manager Ca....na A...u Subscribers Only
Production Coordinator Ag....na G....es Subscribers Only
Production Manager M...as V...a Subscribers Only
Assistant Director ..o Pe....ia Subscribers Only
Director of Photography (DOP) P...o Ia....ne Subscribers Only
Art Director M....da P...s Subscribers Only
Wardrobe / Stylist A...l Gu.....aga Subscribers Only
Editor C...a Mu......ski Subscribers Only
Colorist L...a .a R...a Subscribers Only
Colorization Pe.....nto Subscribers Only
Audio Post Production Co....lz A...o Subscribers Only
Music M...ica B...a Subscribers Only
Voice Talent V..o Vi....il Subscribers Only
BONUS
+1

Iglu - Cold Water Bucket (Spanish)
Potro

The Peruvian insurance company AVLA presented this fun campaign created by the agency Potro to announce the arrival of IGLU, a business unit that seeks to democratize access to insurance in Peru.

TitleCold Water Bucket (Spanish)
Agency
Campaign Cold Water Bucket
Advertiser AVLA
Brand Iglu

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Television
Length
Head Of New Business Development Subscribers Only
Sr. Marketing Analyst V....ia Z...ate Subscribers Only
General Creative Director & CEO D...o Li.....ff Subscribers Only
Creative Director Subscribers Only
Account Director I...a C...ez Subscribers Only
Account Executive M....la B...i Subscribers Only
Account Executive L...a Ha....nn Subscribers Only
Production Director M...ca T...es Subscribers Only
Production Company L...o F...s Subscribers Only
Director J...er A....lz Subscribers Only
General Producer C....io Pa.....no Subscribers Only
Executive Producer Ch.....an U...rt Subscribers Only
Director of Photography (DOP) J..n Co.....gna Subscribers Only
Post Production Coordinator N...o P....is Subscribers Only
Editor S...a M...es Subscribers Only
Colorist A...i Pi....in Subscribers Only
Post Production ..y ..x Subscribers Only
Production Company ..l M..e Pro......nes Subscribers Only
General Producer Subscribers Only
Executive Producer S....et O...go Subscribers Only
Producer M...ín R...s Subscribers Only
Assistant Director F...pe G...ía Subscribers Only
Art Director C..o M....da Subscribers Only
Art Producer J..é L..s M...a (...o) Subscribers Only
Production Assistant M....la R....ez Subscribers Only
Costume C....ia Ma....la Subscribers Only
Make-Up Artist N..y R....ll Subscribers Only
Set & Wardrobe ..i M...da Subscribers Only
Technical Producer R...an M....es Subscribers Only
Cameraman R...o C..z Subscribers Only
Cameraman Vi....ia Fe.....ez Subscribers Only
Audio House D...o D...s So....ab Subscribers Only
General Director Subscribers Only
General Producer R....to R..z Subscribers Only
Music Producer M....da A....zar Subscribers Only
Music Production Subscribers Only
Music Production J..n C...os Ca....ón Subscribers Only
Audio Post Production M...o Qu....na Subscribers Only
Audio Post Production J....an Z...iga Subscribers Only
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