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Best campaigns and ads from Latin America
The best ads and advertising campaigns of the month from Latin America. A collection of the most creative LATAM ads.

Best Latin American Ads of the month : Nov 8, 2023

1

Mercado Ads by Mercado Libre - Fear of Missing Audience
Gut

A spot for marketers with which Mercado Ads seeks to officially establish a new term, FOMA, or "fear of losing audience". To do so, they decided to look for Patrick J. McGinnis, the creator of the idea of FOMO and so, together, they coined a new concept, for which they also provide a solution that aims to bring peace of mind to marketers.

TitleFear of Missing Audience
Agency
Campaign Fear of Missing Audience
Advertiser Mercado Libre
Brand Mercado Ads by Mercado Libre

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Production Company
Founder G...ón B...o Subscribers Only
Founder A....mo R...s Subscribers Only
Chief Creative Officer J....ín C...ía Subscribers Only
Chief Creative Officer I....io F....li Subscribers Only
Executive Creative Director R...ro Ro.....ez G....lo Subscribers Only
Executive Creative Director M...as L....la Subscribers Only
Executive Creative Director L...a R...la Subscribers Only
Executive Creative Director D...o Fe.....dez P...da Subscribers Only
Account Director N....ia N..a Subscribers Only
Managing Director P...a M...na R...ro Subscribers Only
Creative Director A....ín Fe.....ez M...ro Subscribers Only
Creative Director G....lo N...el P...a Subscribers Only
Creative Team L...a V...a M..s Subscribers Only
Creative Team S...a L....no Subscribers Only
Account Director s...a g...in Subscribers Only
Account Executive P...o B...o Subscribers Only
Head of Design R....io M...oz L...z Subscribers Only
Graphic Designer J..n I....io Pa......nio Subscribers Only
Graphic Designer L...s B....to Subscribers Only
Head of Production Fl.....ia Al.....ti Subscribers Only
Agency Producer Ag....na P...z P...e Subscribers Only
Chief Strategy Officer J...er Qu....ro Subscribers Only
Strategy Director M....na V....la Subscribers Only
Strategist J..n Ci....di Subscribers Only
Strategist R...na L...ni Subscribers Only
Strategist K...n R....in Subscribers Only
Strategy Director I....io R...a Subscribers Only
Head of Social Media Ez....el G..i N....si Subscribers Only
Manager Fl.....ia V..a Subscribers Only
Manager P...a A..l Subscribers Only
Director Fr.....co Co.....tti Subscribers Only
Managing Director A...án D�....ario Subscribers Only
Executive Producer D...o D...l Subscribers Only
Head of Production M...na N....ia Subscribers Only
Director of Photography (DOP) M...el Bu....ch Subscribers Only
Production Art Director Se.....an B....TA Subscribers Only
Chief Production Officer Fe....co G....le Subscribers Only
Director D...o G...ía Subscribers Only
VFX/Post Production Le......urs Subscribers Only
Post-production Producer N....as Se....no Subscribers Only
Editor A...o S...os Subscribers Only
Sound Fe....do M....no Subscribers Only
Post Production C...la G....do Subscribers Only
2

FUCA/Racing/Martinez/KAPPA - Shield against cancer

Under the slogan "early prevention is the best shield against cancer", HOY by Havas developed an awareness campaign for the early detection of testicular cancer together with Fuca, Racing Club and Kappa. For four weeks, the shield of Racing, one of the most important soccer clubs in Argentina, was modified.

TitleShield against cancer
Agency
Campaign Shield against cancer
Advertiser FUCA/Racing/Martinez/KAPPA
Brand FUCA/Racing/Martinez/KAPPA

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
EVP Executive Creative Director M...�a L...n D....re Subscribers Only
Creative Director Sa....go L....ma Subscribers Only
Creative Director D...an Pa....li Subscribers Only
Creative Team L..a M...ur Subscribers Only
Production Coordinator M....lo V..a Subscribers Only
Music M....te M...ica Subscribers Only
Chief Operating Officer (COO) E...a M...ez Subscribers Only
Innovation H...an Da....no Subscribers Only
Art Director C....ie M..a Subscribers Only
Copywriter K..e R...y Subscribers Only
Account Supervisor N...ia M...e Subscribers Only
Strategy Director R....go Fo....ts Subscribers Only
Data Analyst Gu.....pe S...r Subscribers Only
Production Company ..Y .y H...s Subscribers Only
Director H...an Da....no Subscribers Only
Editor A...án Fe.....dez Subscribers Only
Music Producer Sa....go V...é Subscribers Only
Sound Designer I....io Gu.....no Subscribers Only
Sound Designer Sa....go V...é Subscribers Only
Voice Fr.....co ..z Subscribers Only
3

Por un Perú sin Cáncer - The most important day

The largest breast cancer prevention campaign carried out in Peru, which unites institutions, authorities, medical societies, organizations, public and private companies and opinion leaders, among others, in order to reduce the incidence of the disease and remind Peruvians of their rights as oncology and non-oncology patients.

TitleThe most important day
Title (original language)El día más importante
Agency
Campaign The most important day
Advertiser Por un Perú sin Cáncer
Brand Por un Perú sin Cáncer

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Length
4

Tottus - A lifesaving bargain

According to figures from the Global Cancer Observatory for Peru, 7 thousand cases of breast cancer are registered every year and more than 80% of the Peruvian population does not have private health insurance. With this in mind and with the aim of bridging the gap for access, acquisition and performance of mammograms in an efficient and fast way for Peruvian women, Tottus, the leading supermarket chain in Peru, joined forces with Clínica Internacional, making mammograms available to everyone in an economical way in an everyday place.

TitleA lifesaving bargain
Title (original language)The first supermarket that sells mammograms
Agency
Campaign A lifesaving bargain
Advertiser Tottus
Brand Tottus

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Case Study
Length
Chief Creative Officer Ch.....an Ca....ll Subscribers Only
Advertising Manager Al.....ra B....er Subscribers Only
5

Spotify - Día de muertos

On the Day of the Dead, Spotify gave fans the opportunity to reconnect with the immortal artists of Mexican music through "Fusion". This tool synchronizes fans' musical preferences with those of their friends or favorite creators, and now offers them the opportunity to do so with icons such as Jenni Rivera, José José, Juan Gabriel, Valentín Elizalde and José Alfredo Jiménez. This way, they can discover what songs or musical genres they have in common and how compatible their tastes are while paying tribute to these musical greats.

TitleDía de muertos
Agency
Campaign Día de muertos
Advertiser Spotify
Brand Spotify

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Philosophy (original language)Subscribers Only
Media Type Digital
Length
Chief Creative Officer / Founder C...ha A...t C....ño Subscribers Only
COO / Founder T...a .e P..i Subscribers Only
Regional Account Director T...a T...es Subscribers Only
Senior Project Manager Fe....da P..p Subscribers Only
Creative Director A..n W...ey Subscribers Only
Creative Director P...a C....la Subscribers Only
Art Director M....el H....ra Gu.....rez Subscribers Only
Copywriter / Art Director D...na S...os Subscribers Only
Copywriter / Art Director Y...l T...es Subscribers Only
Head of Strategy A..a Be.....os Subscribers Only
Strategy/Planning ..a P...a Gu.....rez Subscribers Only
Head of Production D....na L...no Subscribers Only
Production Company V..o Subscribers Only
Director M...ín Pi....el Subscribers Only
Advertising Manager ..l N...i Subscribers Only
Advertising Manager M...a Ro.....uez Subscribers Only
Advertising Manager Cr....na .e U....te Subscribers Only
BONUS
+1

Hipinto - Así somos y punto

A documentary series with which Postobón's flagship soda in eastern Colombia seeks to highlight, enhance and preserve the gastronomy, language and culture of the department of Santander with the help of actress, comedian and broadcaster Liss Pereira from Cucuta.

TitleAsí somos y punto
Agency
Campaign Así somos y punto
Advertiser Hipinto
Brand Hipinto

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Branded Content
Length
Chief Executive Officer (CEO) C...os F...pe A...go Subscribers Only
Managing Director A...es Ma....io Ca....al Subscribers Only
VP Strategy J..n C...lo L....de Subscribers Only
VP, Business J..n D...d Ja.....lo Subscribers Only
VP, Growth M...�a Fe....da D...e Subscribers Only
General Creative Director D...el A....ez Subscribers Only
General Creative Director J...ny Vi....ia Subscribers Only
Chief Content Officer Ka....ne Co.....as Subscribers Only
Executive Creative Director A...es Sa.....ca Subscribers Only
Executive Creative Director D...o Co.....as Subscribers Only
Executive Business Director L...a M....uez Subscribers Only
Executive Director of Growth ..a C...ca Subscribers Only
Creative Director Ca....na C....go Subscribers Only
Creative Director C...lo T...es �...el Subscribers Only
Editor Al.....ra Go....lez Subscribers Only
Editor C...lo T...es �...el Subscribers Only
Editor N....ia P...s Subscribers Only
Art Director C...lo A...l Subscribers Only
Art Director Ca....na C....go Subscribers Only
Account Director N....ás Ja.....lo Subscribers Only
Account Executive R....to A....re Subscribers Only
Account Executive A...n R...s Subscribers Only
Planning Director Se.....án Q....ga Subscribers Only
Planning Team J..é L..s ..l Subscribers Only
Planning Team A...es G...ia Subscribers Only
Content Specialist J....ta T....ño Subscribers Only
Community Manager M...�a ..l C...s Subscribers Only
Production Company Ma....na Subscribers Only
Director J..n P...o P....ros Subscribers Only
Director ..a B....no Subscribers Only
Executive Producer C....ia T...r Subscribers Only
VP of Marketing L..a O...po Subscribers Only
Marketing Director Ma....io P...o Subscribers Only
Brand Manager J....na A....do Subscribers Only
Brand Analyst M...o Ar......�bal Subscribers Only
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