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The best in public interest and CSR communications globally

Curated by AdForum in association with ACT Responsible www.act-responsible.org

This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : Nov 12, 2020

KFC - Movember Day One

SID LEE PARIS

Let your moustache grow!

Title	Movember Day One
Agency	SID LEE PARIS
Campaign	Movember
Advertiser	KFC
Brand	KFC
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Philosophy	Subscribers Only
Media Type	Integrated Media/360 Activation
Length	20 seconds

NSPCC/Childline - Nobody Is Normal - Childline

The Gate

No matter how you feel inside you are not alone.

The Gate

The Gate London, United Kingdom

Awards

15991

This ad is part of the ACT Responsible Collection

Brand: NSPCC/Childline
Country: United Kingdom

Advertiser: NSPCC

Title	Nobody Is Normal - Childline
Brief	Nobody Is Normal is the film that highlights the simple, yet often unspoken truth that we all feel like we don’t “fit in” one way or another.The film captures the feeling of not fitting in - personifying insecurity as a monstrous creature that we keep hidden inside. The story follows a creature disguising itself in a human skin suit in order to appear like a “normal” teenager and fit in at school. However, they soon discover that things at their school aren’t quite as “normal” as they might seem. In fact, everyone seems to be hiding something inside.The beautifully crafted stop-motion animation creates a surreal world for our story to unfold.Complementing the visuals is the iconic Radiohead song “Creep”, which provides a melancholy ode to the outcast.
Agency	The Gate
Campaign	Nobody Is Normal
Advertiser	NSPCC
Brand	NSPCC/Childline
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Media Type	Web Film
Length	80 seconds
Soundtrack	Subscribers Only
More Information	Subscribers Only
Sound Design Company	Grand Central Recording Studios
Project Manager	Jelly London
Head of Marketing	G...ia Hy.....ith Subscribers Only
Communications Manager	R...el ..y Subscribers Only
Digital Marketing Manager	Co....ey Z...la Subscribers Only
Advertising Manager	E...na S..t Subscribers Only
Chief Creative Officer	L...s P..n Subscribers Only
Creative Team	J..n O....ne Subscribers Only
Creative Team	R...ie M....en Subscribers Only
Creative Team	..m W....ey Subscribers Only
Agency Producer	S...e I...s Subscribers Only
Account Director	..m D....ey Subscribers Only
Account Director	D...ty H..d .f St....gy Subscribers Only
Agency Producer	D...y G....de Subscribers Only
Director of Photography (DOP)	G...ge W...en Subscribers Only
Colorist	G...ge W...en Subscribers Only
Animation/3D	..m A...n Subscribers Only
Animation/3D	T...as Fo....re Subscribers Only
Compositor	..m F...er Subscribers Only
Production Company Producer	J...f B...e Subscribers Only
Sound	J..e W....er Subscribers Only
Sound Designer	G..y Tu....ll Subscribers Only
MUSIC Artist	Ra.....ad Subscribers Only
Project Manager	R..s F...e Subscribers Only
Production Company	Bl....nk Subscribers Only

WWF - Home

Uncommon Creative Studio

We would all be lost without a home.

Title	Home
Agency	Uncommon Creative Studio
Campaign	Home
Advertiser	WWF
Brand	WWF
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Web Film
Length	64 seconds

Greenpeace - #CleanAirNow 1

Ogilvy Hong Kong

If we want 2030 to look different, we have to start now.

Ogilvy Hong Kong

Ogilvy Hong Kong Hong Kong, Hong Kong

3213

This ad is part of the ACT Responsible Collection

Brand: Greenpeace
Country: Hong Kong

Advertiser: Greenpeace

Title	#CleanAirNow 1
Agency	Ogilvy Hong Kong
Campaign	#CleanAirNow
Advertiser	Greenpeace
Brand	Greenpeace
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Posted	November 2020
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Print

Salvation Army - Out

Make It Simple

Everyone deserves a real home.

Make It Simple Helsinki, Finland

3487

This ad is part of the ACT Responsible Collection

Brand: Salvation Army
Country: Finland

Advertiser: The Salvation Army

Title	Out
Agency	Make It Simple
Campaign	Out
Advertiser	The Salvation Army
Brand	Salvation Army
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Posted	September 2020
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television & Cinema
Length	60 seconds
Creative Director	J...ko T...i Subscribers Only
Creative Director	J...a M...io Subscribers Only
Producer	R...o N....la Subscribers Only

Blood Equality - Ryan Koerber

FCB Health

After beating Covid-19, he was beaten by discrimination.

FCB Health

FCB Health New York, United States

4490

This ad is part of the ACT Responsible Collection

Brand: Blood Equality
Country: United States

Advertiser: Gay Men's Health Crisis (GMHC)

Title	Ryan Koerber
Agency	FCB Health
Campaign	#BloodEquality
Advertiser	Gay Men's Health Crisis (GMHC)
Brand	Blood Equality
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Print
Illustrator	V...e ..w Subscribers Only
Creative Team	Fe....do B...dt Subscribers Only
Associate Creative Director	Fe....do B...dt Subscribers Only
Executive Creative Director	Fe....do B...dt Subscribers Only
Executive Creative Director	Ka....en N...a Subscribers Only
Executive Vice President	Ka....en N...a Subscribers Only
Executive Vice President	M..e D...in Subscribers Only
Executive Creative Director	M..e D...in Subscribers Only