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The best in public interest and CSR communications globally

Curated by AdForum in association with ACT Responsible www.act-responsible.org

This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : Aug 11, 2022

Amnesty International - The Land of the Unfree

Anorak Oslo

Denouncing the banning of abortion rights in the USA.

Anorak Oslo

Anorak Oslo Oslo, Norway

Awards

3889

This ad is part of the ACT Responsible Collection

Brand: Amnesty International
Country: Norway

Advertiser: Amnesty International

Title	The Land of the Unfree
Title (original language)	Roe v. Wade
Brief	BRIEFTo Amnesty International, abortion rights is human rights. In the case that «Roe v. Wade» would be overturned, Amnesty wanted to have a response ready. Our job was to find an idea that could mobilize people and put international pressure on U.S. state governors who still has the power to stop abortion bans.SOLUTIONA 90 second online film portraying four different women facing the consequences of stricter abortion laws – to the sound of a new version of «The Star-Spangled Banner», without the word free.A central part of the campaign was timing. Not knowing when or if «Roe v. Wade» would fall, our goal was still to have a response ready if the unthinkable happened. On the day it did, we were able to launch one hour after the news broke, and within hours Amnesty was trending on TikTok and spreading across the world.
Agency	Anorak Oslo
Campaign	The Land of the Unfree
Advertiser	Amnesty International
Brand	Amnesty International
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Media Type	Digital
Length	97 seconds
Creative Team	L..s H...he Subscribers Only
Creative Team	P...r P...r Subscribers Only
Creative Team	S...n Si....en Subscribers Only
Client Director	J...e Es.....en Subscribers Only
Project Manager	C....la ..n B...ke Subscribers Only
Brand Activation	K....ia L..h Subscribers Only
Designer	C....ne K....an Subscribers Only
Motion	E...nd ..l Sa....ug Subscribers Only
Motion	N...kvi Tho.......son Subscribers Only
Production Company	B..F Subscribers Only
Director	Ni....na K...p Subscribers Only
Assistant Director / Senior Art Director	V....na Fi....oa Subscribers Only
Executive Producer	A...a D...do Subscribers Only
Producer	F...i K...l Subscribers Only
Director of Photography (DOP)	A....as Jo......sen Subscribers Only
Set Designer	An....ca N...n Subscribers Only
Wardrobe / Stylist	Li.....te Br.....�ng Subscribers Only
MUA	D....la Er....on Subscribers Only
MUA	An.....ue Ka....on Subscribers Only
Editor	E..a B....an Subscribers Only
Colorist	J...im Ri....ds Subscribers Only
Sound Design Company	Po....il S...d Subscribers Only
Online Artist	J...im An.....son Subscribers Only
Advertising Manager	C....la Ko....ud Subscribers Only
Advertising Manager	Kr....ne D...ik ..o Subscribers Only
Advertising Manager	S...re St....en To.....en Subscribers Only
Music	O...gy Subscribers Only
Artist	E...ie N....as Subscribers Only
Talent Management	L...le ..g S...er Subscribers Only
Music Producer	N..s M...in L...en Subscribers Only

Action Against Hunger - #WAKEUPG7

Havas Play

Encouraging G7 countries to act against hunger in the world.

Havas Play

Havas Play Puteaux, France

4219

This ad is part of the ACT Responsible Collection

Brand: Action Against Hunger
Country: France

Advertiser: Action Against Hunger

Title	#WAKEUPG7
Agency	Havas Play
Campaign	#WAKEUPG7
Advertiser	Action Against Hunger
Brand	Action Against Hunger
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Television
Length	58 seconds
Market	Subscribers Only
Agency	Havas Play
Production Company	V..y C....nt Subscribers Only
Production Company	.A ..C P...s Subscribers Only
Director	K...m A...l Subscribers Only
President	St....ane G...ry Subscribers Only
Chief Creative Officer	F....ce Pl.....es Subscribers Only
Art Director	Ch.....te M....ud Subscribers Only
Copywriter	..l Nivi�..........valoff Subscribers Only

Chilean Red Cross - Tsunami

Porta

Chilean red cross restores families separated because of natural disasters.

Porta

Porta Santiago, Chile

Awards

3365

This ad is part of the ACT Responsible Collection

Brand: Chilean Red Cross
Country: Chile

Advertiser: Chilean Red Cross

Title	Tsunami
Agency	Porta
Campaign	Reunited
Advertiser	Chilean Red Cross
Brand	Chilean Red Cross
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Newspaper
Creative Director	F...pe P...e Subscribers Only
Art Director	Be....ín S....hez Subscribers Only
Copywriter	F...pe A....ón Subscribers Only
Agency Producer	Co.....za Fi....oa Subscribers Only
Agency Producer	Ma....io A....ez Subscribers Only
Photographer	N..n M...un Subscribers Only

The Network to Prevent and Tackle Violence against Women (VIF) - #UnExaminable

DDB Bucharest

Raising the alarm on the existence of the virginity testing in Romania.

DDB Bucharest

DDB Bucharest Nagykároly, Romania

Awards

4724

This ad is part of the ACT Responsible Collection

Brand: The Network to Prevent and Tackle Violence against Women (VIF)
Country: Romania

Advertiser: The Network to Prevent and Tackle Violence against Women (VIF)

Title	#UnExaminable
Agency	DDB Bucharest
Campaign	#UnExaminable
Advertiser	The Network to Prevent and Tackle Violence against Women (VIF)
Brand	The Network to Prevent and Tackle Violence against Women (VIF)
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	172 seconds
Creative Director	R...na N..a Subscribers Only
Copywriter	Al.....ru I....cu Subscribers Only
Art Director	An.....ona T...să Subscribers Only
Managing Director	R...na T...au Subscribers Only
Managing Partner	R...na M....ea Subscribers Only
Production Company	A..S S...io Subscribers Only
Director of Photography (DOP)	B...ka B..o Subscribers Only
Producer	M....na An.....cu Subscribers Only
Line Producer	L...u G....he Subscribers Only
Post Production Coordinator	M....la N....se Subscribers Only
Editor	O...ia Ia.....scu Subscribers Only
Actor / Celebrity	V...a O...an Subscribers Only

FundAME - Video lives behind SMA

VMLY&R Health

Raising awareness on the lives behind Spinal Muscular Atrophy (SMA).

VMLY&R Health

VMLY&R Health Madrid, Spain

3594

This ad is part of the ACT Responsible Collection

Brand: FundAME
Country: Spain

Advertiser: Biogen, Inc.

Title	Video lives behind SMA
Agency	VMLY&R Health
Campaign	Invisibles
Advertiser	Biogen, Inc.
Brand	FundAME
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Television & Cinema
Length	123 seconds
Chief creative Officer	N...o D..az Subscribers Only
Creative Director / Head of Art	..o R...ón Subscribers Only
Creative Supervisors	C...ar P...ez Subscribers Only
Creative Supervisor	A...án P...da Subscribers Only
Creative Supervisor	E....do Do.....uez Subscribers Only
Copywriter	N...o D..az Subscribers Only
Copywriter	C...ar P...ez Subscribers Only
Copywriter	Ca....na S...ra Subscribers Only
Copywriter	E....do Do.....uez Subscribers Only
Art Director	..o R...ón Subscribers Only
Art Director	A...án P...da Subscribers Only
Account team	Cr....na C...po Subscribers Only
Account team	M...e ..u Subscribers Only
Account team	Pa....ia R..z Subscribers Only
Client team	..a V...o Subscribers Only
Client team	M...ica E...sa Subscribers Only
Client team	I..�s D...e Subscribers Only
Production Company	LaBoutique77
Director	Pablo Arreba
Executive Producer	Antonio Campos
DOP	Jorge Roig
Photographer	David Valor
VFX	Leonardi Web
Postproduction Director	Juan Eduardo Peso
Color grading	Nadia Khairat
Sound Design	Juan Eduardo Peso

Forever Beta - Demand Beta

Forever Beta

Raising fund for climate with an artistic manifestation in a museum

Forever Beta

Forever Beta London, United Kingdom

3201

This ad is part of the ACT Responsible Collection

Brand: Forever Beta
Country: United Kingdom

Advertiser: Forever Beta

Title	Demand Beta
Agency	Forever Beta
Campaign	Demand Beta
Advertiser	Forever Beta
Brand	Forever Beta
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Television & Cinema
Length	37 seconds
Lead creative	J..s P....on Subscribers Only
Creative Director	M..k C....on Subscribers Only
Designer	A..x H....im Subscribers Only
Producer	B...ca Subscribers Only
Account Director	S...ie H...on Subscribers Only
Editor	..o Pat......gbu Subscribers Only