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1
The Division 2 - Echos (132s)
Stories about survival, fanaticism, every day life, violence and hope.
| Title | Echos (132s) |
| Brief | Ubisoft developed a chatbot on messenger, using geo-localization and native AR Technology, to immerse The Division 2 players in a post apocalyptic world. Through recorded dialogues and AR scenes, 50 stories ౼ or Echos ౼ took place in real locations, allowing players to witness what could happen in their own neighborhood if the world began to collapse. Discovering Echos unlocked rewards that players were able to use in-game to ensure their survival. |
| Agency | DDB Paris |
| Campaign | Echos |
| Advertiser | Ubisoft |
| Brand | The Division 2 |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Entrant Company | ..B P...s Subscribers Only |
| Executive Creative Director(s) | Al.....er K....ev Subscribers Only |
| Art Director | J...a Ha....rd Subscribers Only |
| Art Director | J..n W...sa Subscribers Only |
| Copywriter | J...en Ko....ki Subscribers Only |
| Agency Supervisor | Ma......lise Ar.....aud Subscribers Only |
| Agency Supervisor | Q....in G...al Subscribers Only |
| Agency Supervisor | C...le Go.....tch Subscribers Only |
| Resident Gamer | A...n ..4 Subscribers Only |
| Client Supervisor | Ge....oy S...in Subscribers Only |
| Client Supervisor | Gu.....me C....na Subscribers Only |
| Client Supervisor | C....ck D...as Subscribers Only |
| Client Supervisor | Subscribers Only |
| Client Supervisor | Al.....re Gu.....ou Subscribers Only |
| Digital Production | ma......lse Subscribers Only |
| Producers | N....as Ra....ly Subscribers Only |
| Producers | J...en R...t Subscribers Only |
| Producers | G....ory B....au Subscribers Only |
| Sound Production | S...io P...s P..y .n T..e Subscribers Only |
| Soundproducer | L..c B...art Subscribers Only |
2
HP - The 12 Days of Real Time
Print your holidays.
| Title | The 12 Days of Real Time |
| Agency | Goodby Silverstein & Partners |
| Campaign | The 12 Days of Real Time |
| Advertiser | Hewlett-Packard |
| Brand | HP |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Production Company | Partizan Los Angeles |
| Special Effects / VFX | ..e M..l .A Subscribers Only |
| Director | M...el G...ry Subscribers Only |
| Producer | R...i A...n Subscribers Only |
| Editing Company | E...e Ed.....al Subscribers Only |
| Editor | K..k B...er Subscribers Only |
| Creative Chairman | R..h Si......ein Subscribers Only |
| Creative Director | W..l E...ot Subscribers Only |
| Associate Creative Director | D...el R...i Subscribers Only |
| Associate Creative Director | K..t M...s Subscribers Only |
| Copywriter | S...ey L....ey Subscribers Only |
| Art Director | J...na Ko.....ac Subscribers Only |
| Design Director | R..n S..f Subscribers Only |
| Director of Broadcast Production | L...a G..e Subscribers Only |
3
Apple - The Surprise
Make someone's holiday.
| Title | The Surprise |
| Title (original language) | Holiday - The Surprise |
| Agency | TBWA\Media Arts Lab |
| Campaign | The Surprise |
| Advertiser | Apple Inc. |
| Brand | Apple |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Director | M..k M...oy Subscribers Only |
| Production Company | Sm....er Subscribers Only |
4
Microsoft - Lucy & the Reindeer
Happy holidays in 60+ languages.
| Title | Lucy & the Reindeer |
| Agency | m:united/McCann |
| Campaign | Lucy & the Reindeer |
| Advertiser | Microsoft |
| Brand | Microsoft |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Post Production | MPC NY |
| Chief Creative Officer | S..n B...n Subscribers Only |
| Chief Creative Officer | ..m M...hy Subscribers Only |
| Executive Creative Director | S...ne Mi.....ton Subscribers Only |
| Executive Creative Director | M....el A....te Subscribers Only |
| Creative Director | R..k A...to Subscribers Only |
| Creative Director | E...e N....tz Subscribers Only |
| Art Director | ..u L....di Subscribers Only |
| Copywriter | H...er P....ll Subscribers Only |
| Copywriter | N..k L...on Subscribers Only |
| Director of Creative Technology | D...d C...f Subscribers Only |
| Creative technologist | A...ia F..r Subscribers Only |
| Creative technologist | H..a Va....ni Subscribers Only |
| Head of Integrated Production | C....yn J....on Subscribers Only |
| Agency Producer | ..l S....al Subscribers Only |
| Director | H..k P....an Subscribers Only |
| Production Company | H...ry ..n Subscribers Only |
| Editing Company | R..k P...r Sc....rs .Y Subscribers Only |
| Editor | D...on C....on Subscribers Only |
| Executive Post Producer | M....ew Lo....er Subscribers Only |
5
Back Market - Boat
Change your perspective on refurbishing.
| Title | Boat |
| Brief | By hijacking the "Shot on iPhone" campaign, the agency wanted to show that the biggest difference between a new smartphone and the same refurbished phone on Back Market is its price. Save money with a refurbished phone and you can be in on the action, not taking pictures of it from outside. |
| Agency | Marcel |
| Campaign | Keynote Back Market |
| Advertiser | Back Market |
| Brand | Back Market |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | |
| Entrant Company / Creative Agency | M...el Subscribers Only |
| Advertiser | B..k M...et Subscribers Only |
| Chief Marketing Officer, Back Market | Gu.....me R...y Subscribers Only |
| Co-Founder and Chief Creative, Back Market | V....ey V...e Subscribers Only |
| CEO, Marcel | P...al N...im Subscribers Only |
| CEO, Marcel | C....es Geo.......cot Subscribers Only |
| Chief Creative Officer, Publicis France | A..e .e M....ou Subscribers Only |
| Executive Creative Director, Marcel | G...tan .u P...ux Subscribers Only |
| Executive Creative Director, Marcel | Y...i Gu......mov Subscribers Only |
| Art Director, Marcel | V....nt Bo....ud Subscribers Only |
| Copywriter, Marcel | V....le La....le Subscribers Only |
| Partner, Head of global business, Marcel | Ch.....phe N...et Subscribers Only |
| Associate Director, Marcel | Subscribers Only |
| Account Manager, Marcel | Y..i O...d Subscribers Only |
| Project Manager, Marcel | L...s S....er Subscribers Only |
| Project Manager, Marcel | F...ie P...ze Subscribers Only |
| Print Producer, Marcel | S....ne P....ra D..s Subscribers Only |
| Model Maker, Marcel | Ch.....phe G...on Subscribers Only |
| Strategic Planner, Marcel | R...in Br....er Subscribers Only |
EDITOR'S PICK
+1
Samsung Bixby Voice Assistant - Bixby Voice Forever
Heart touching film.
| Title | Bixby Voice Forever |
| Agency | Cheil Worldwide Inc. |
| Campaign | Bixby Voice Forever |
| Advertiser | Samsung |
| Brand | Samsung Bixby Voice Assistant |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Digital |
| Length | |
| Account Executive | Si.....th K...or Subscribers Only |
| Account Director | M...in B...g ..n P..k Subscribers Only |
| Agency | C...l I...a Subscribers Only |
| Executive Creative Director | K..e H...on .h Subscribers Only |
| Creative Director | J..h S....in Subscribers Only |
| Creative Director, Copywriter | A....to Ro.....uez Subscribers Only |
| Copywriter | M....et S...h Subscribers Only |
| Art Director | J..h S....in Subscribers Only |
| Art Director | D...p S...h Subscribers Only |
| Agency Producer | J..n P..k Subscribers Only |
| Director | A...am M...ra Subscribers Only |
| Director | .k J..g Subscribers Only |
| Producer | U..i K...i Subscribers Only |
| Producer | V...j G...s Subscribers Only |
| Producer | Ky....ic P..k Subscribers Only |
| Producer | S..g Y..n J...g Subscribers Only |
| Producer | Y..n J...g ..o Subscribers Only |
| Music Lyricist | Ab.....hi C...d Subscribers Only |
| Idea Writer | S...ha ..e Subscribers Only |
