The week's Top5 marketing campaigns : Feb 1, 2011

Axe/Lynx Excite variant - Even Angels Will Fall

BBH

Armageddon approaches...First there were "Billions" of women stampeding the earth; now angels fall from the heavens just for a whiff.

BBH

59556

Title	Even Angels Will Fall
Agency	BBH
Campaign	Even Angels Will Fall
Advertiser	Unilever
Brand	Axe/Lynx Excite variant
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Media Type	Television & Cinema
Soundtrack	Subscribers Only
Production Company	..Z Subscribers Only
Post Production	..e M..l L...on Subscribers Only
Editing Company	W..k Ed.....al Subscribers Only
Editor	B..l S....ey Subscribers Only
Director of Photography (DOP)	A..x B...er Subscribers Only
Producer	S..a H...at Subscribers Only
Director	R...rt S....rs Subscribers Only
Account Director	K..r M...er Subscribers Only
Agency Producer	C...s W....ng Subscribers Only
Agency Producer	D...d Ka......oun Subscribers Only
Creative Director	D....ic G....an Subscribers Only
Creative Team	D..n Wo.....se Subscribers Only
Creative Team	H..o Bi.....enk Subscribers Only
Sound	W..e S...io Subscribers Only
Music	..e F...en A...ls Subscribers Only
Performer	M...a Kl.....ka Subscribers Only

Golem guardians...Apparitions guide and protect the operator of this C-Class L all the way home.

9421

Title	Shadows
Agency	Jung von Matt/365
Campaign	The Best or Nothing
Advertiser	Daimler AG
Brand	Mercedes-Benz
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Posted	January 2011
Product	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Media Type	Television

You feel how you look...Maybe it just takes the right person to turn that frown upside-down.

McCann South Africa

19914

Title	Emo
Agency	McCann South Africa
Campaign	Emoticon
Advertiser	Telkom
Brand	8.ta
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Television & Cinema
Soundtrack	Subscribers Only
Production Company	Velocity Films
Producer	G...t D...es Subscribers Only
Executive Producer	P...r C..r Subscribers Only
Director	K...h R..e Subscribers Only
Agency Producer	L..i B...op Subscribers Only
Copywriter	..m Be.....ing Subscribers Only
Art Director	S..n Ha....on Subscribers Only
Executive Creative Director	V....sa P....on Subscribers Only
Advertising Manager	J..e S....ls Subscribers Only
Advertising Manager	Mm....lo L...di Subscribers Only
Advertising Manager	S...an N...oo Subscribers Only
Advertising Manager	S....en B....tt Subscribers Only
Advertising Manager	A...h M....aj Subscribers Only
Editing Company	De......nce P..t Pr.....ion Subscribers Only
Final Mix	Wa.....ont S....os Subscribers Only
Senior Art Director	Y...ne H..l Subscribers Only

Settle or Sonata?...Inventions and breakthroughs are amazing, but we can't just stop at the first ones. Progress and evolution have brought us here.

INNOCEAN USA

15676

Title	Anachronistic City
Agency	INNOCEAN USA
Campaign	Reframe - Hyundai
Advertiser	Hyundai Motor Group
Brand	Hyundai
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Posted	February 2011
Business Sector	Subscribers Only
Tagline	Subscribers Only
Media Type	Television
Market	Subscribers Only
Production Company	O Positive
Sound Design Company	Stimmung
Director	..m J....ns Subscribers Only
Agency Producer	S....ey E...er Subscribers Only
Art Director	..m G...on Subscribers Only
Copywriter	S...e O....en Subscribers Only
Creative Director	R...rt P...s Subscribers Only
Creative Director	D..g J...s Subscribers Only
Executive Creative Director	J..f S....el Subscribers Only
Editing Company	R..k P...r Sc....rs Subscribers Only
Audio Post Production	L..e S....os Subscribers Only

Not quite the VIP section...These patrons go from sweet seats to a sour taste in their mouths when they see the commotion across the way.

12018

Title	Pool Party
Campaign	It's Good To Have A Ring
Advertiser	Fox Broadcasting Company
Brand	Fox Sports
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Posted	January 2011
Business Sector	Subscribers Only
Tagline	Subscribers Only
Media Type	Television
Market	Subscribers Only
Group Creative Director	R...rt Go....eb Subscribers Only
Copywriter	R...rt Go....eb Subscribers Only
Copywriter	L...n Ta....no Subscribers Only
Production Company	Sm....er Subscribers Only
Director	R...y M...ow Subscribers Only
Editing Company	A...de E..t Subscribers Only

Here's Johnny!...This kind of detail may just make this flick even scarier.

FCB Brasil

6311

Title	Jack
Agency	FCB Brasil
Campaign	More - SKY
Advertiser	Sky
Brand	Sky
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Posted	April 2010
Business Sector	Subscribers Only
Tagline	Subscribers Only
Media Type	Print
Market	Subscribers Only