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Best Ads Worldwide
The best ads and advertising campaigns of the week worldwide.

Best Ads of the Week : Apr 19, 2021

1

Optrex - Optrex: Open Your Eyes to Spring

Goodbye itchy, watery eyes!

TitleOptrex: Open Your Eyes to Spring
Agency
Campaign Optrex Open Your Eyes to Spring
Advertiser Reckitt
Brand Optrex
Date of First Broadcast/Publication
Business Sector Health & Pharmaceutical Products
Story This new work from Optrex strikingly caricatures hay fever sufferers' Spring struggles - with the highly targetable, digital-first campaign serving up quick, adaptable, contextualised edits based on factors such as pollen count, weather and the cultural calendar.
Philosophy Open Your Eyes to Spring, dramatises the symptoms of hay fever through an arresting caricatured series of eyes – watery, itchy, puffy and bloodshot – illustrated by director Adam Bolt via production company UNIT9 and brought to life by make-up artist and body painter Claire Dimopoulou. Background scenes are similarly painted and static – until the sufferers alleviate some of their discomfort with Optrex ActiMist, causing their freakish painted eyes to fade away and scenes to spring to life as real footage. The campaign, which runs predominantly across a range of digital and social platforms, has been designed with highly targeted and contextual adaptation at its heart. Working in partnership with creative management platform Ad-Lib.io, the agency can quickly adapt assets, copy, targeting and placement depending on a number of potential variables, including pollen count and weather, or to reflect news, cultural events or trending topics. It will run in a variety of formats throughout the summer.
Problem As Covid restrictions ease and the UK emerges from its winter lockdown, Spring is palpably in the air. Unfortunately for hay fever sufferers, so too is pollen – and the itchy, watery and irritated eyes that accompany it. To coincide with the beginning of hay fever season, we have launched for Reckitt eye care brand Optrex a striking new advertising campaign for its ActiMist spray – which offers fast itchy eye relief, giving sufferers some help to ditch the itch and enjoy their return to some normality as restrictions ease.
Media Type Television & Cinema
Length
2

ClientEarth - Playlists for Earth

Wake up humans, unnoticed planet paradise in your hands. All change, don't give up the fight.

TitlePlaylists for Earth
Agency
Campaign Playlists for Earth
Advertiser ClientEarth
Brand ClientEarth
Date of First Broadcast/Publication
Business Sector Environmental & Ecological Issues
Story The Campaign idea of Playlist For Earth calls on the musical creativity of people around the world to deliver an awareness message to a broad audience. The idea is original and impactful: Celebrities, influencers, and citizens use the song titles of the playlists they create to deliver a message.The song titles on each playlist, when read as a sentence, communicate a powerful message about the climate crisis. The campaign allows the music world to start important conversations with fans – about action on climate change and hope for a better future. In a playful way people will inspire each other to create and share playlists on social media. The result is an original, emotional and impactful kind of modern activist poetry.
Media Type Digital
Length
3

Red Cross - The Worst Block in Town

We know where to start.

TitleThe Worst Block in Town
Agency
Campaign The Worst Block in Town
Advertiser Australian Red Cross
Brand Red Cross
Date of First Broadcast/Publication
Business Sector Charities, Foundations, Volunteers
Media Type Television
Length
Executive Vice President
Public Relations
Public Relations
Public Relations
Public Relations
Public Relations
Public Relations
Chief Creative Officer
Executive Creative Director
Art Director
Copywriter
Chief Strategy Officer
Account Planner
Senior Producer
Managing Partner
Business Director
Director
Director
Director
Director
Director
Production Company
Production Company
Sound Designer
Music Supervision
4

Beko - Connections
Seyhan Lee

What happens to one, happens to all.

TitleConnections
Agency
Campaign AI Imagery
Advertiser Beko
Brand Beko
Date of First Broadcast/Publication
Business Sector Consumer Electronics & Audio-Visual
Media Type Web Film
Length
Copywriter
Copywriter
Copywriter
Sound Design Company
Sound Designer
Director
5

Barilla - A Sign of Love

What can you say without words?

TitleA Sign of Love
Agency
Campaign A Sign of Love
Advertiser Barilla
Brand Barilla
Date of First Broadcast/Publication
Business Sector Rice, Pasta, Dehydrated Vegetables & Cereals
Media Type Television
Length
Soundtrack Beautiful That Way
Global Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Creative Director
Copywriter
Creative Director
Art Director
Associate Creative Director
Copywriter
Creative Supervisor
Art Director
Art Director
Chief Strategy Officer
Strategy Director
Strategy Director
Head of TV
Production Company
Director
Director of Photography (DOP)
Director of Photography (DOP)
Director
EDITOR'S PICK
+1

Suncorp - One House to save many

Last year, over 134,000 Australians homes were damaged by extreme weather.

TitleOne House to save many
Agency
Campaign One House to save many
Advertiser Suncorp Metway
Brand Suncorp
Date of First Broadcast/Publication
Business Sector Insurance
Media Type Web Film
Length
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