TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : May 23, 2022

1

RATESDOTCA - Don't Get Milked

Comic ad from Canadian creative agency Zulu Alpha Kilo for Ratesdotca, an app that searches the best auto insurance prices. Definitely don't want to be milked!

TitleDon't Get Milked
Agency
Campaign Don't Get Milked
Advertiser RATESDOTCA
Brand RATESDOTCA

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
2

The American Society for Deaf Children - Let’s do beautiful (German)

European cosmetics retailer reaffirms the definition of beauty in this inclusive spot through global digital agency, DEPT.

TitleLet’s do beautiful (German)
Agency
Campaign Fingerspelling
Advertiser The American Society for Deaf Children
Brand The American Society for Deaf Children

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PostedMay 2022
Business SectorSubscribers Only
Media Type Digital
Length
More InformationSubscribers Only
3

Nescafé - The Empty Label

Case study from Accenture Song featuring their activation for Nescafe, highlighting sustainable sourcing. Taking a huge risk, Nescafe removed their familiar branding in favor of local coffee suppliers, underlining the brand's support of local farmers.

TitleThe Empty Label
Agency
Campaign The Empty Label
Advertiser Nestlé
Brand Nescafé

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PostedMay 2022
Business SectorSubscribers Only
Media Type Case Study
Length
Senior Creative N..k M..s Subscribers Only
Senior Creative ..o ..n ..s Subscribers Only
Strategy Director G..s .e B...jn Subscribers Only
Creative Director P...r ..n ..j Subscribers Only
Creative Director M....jn ..n M...e Subscribers Only
Head of Design M...na L...ux Subscribers Only
Digital Transformation Lead Se.....an V....an Subscribers Only
Digital & Social design Ro....yn .e B..r Subscribers Only
AR Developer J..n R...n V..o Subscribers Only
Project Lead C....te A...s Subscribers Only
Account Manager T...ra Sc....is Subscribers Only
Lead Experience Design M...je G..t Subscribers Only
Account Manager M....es B....er Subscribers Only
Advertising Manager R..s B...er Subscribers Only
4

CarMax - Usainly Fast Offers

The Bolt still has it! Still the fastest man on earth and still supporting brand positioning as the fastest. US auto retailer CarMax offers speedy solutions to selling your car, from The Martin Agency.

TitleUsainly Fast Offers
Agency
Campaign Usainly Fast Offers
Advertiser CarMax
Brand CarMax

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PostedMay 2022
Business SectorSubscribers Only
Media Type Television
Length
Advertising Manager ..m L...i Subscribers Only
Advertising Manager S...h L..e Subscribers Only
Advertising Manager Y...n ..o Subscribers Only
Advertising Manager C...y L...el Subscribers Only
Advertising Manager R..n M...on Subscribers Only
Advertising Manager M....sa Ma.....ie Subscribers Only
Advertising Manager M....el R...er Subscribers Only
Advertising Manager A...e Ch....rs Subscribers Only
Chief Executive Officer (CEO) K....en C....lo Subscribers Only
Chief Creative Officer D...y Ro....on Subscribers Only
SVP, Executive Creative Officer A...ey Ma....ll Subscribers Only
SVP, Group Creative Director A..e M...e H..e Subscribers Only
Creative Director A....on R..e Subscribers Only
Creative Director L....ey K..g Subscribers Only
EVP, Managing Director, Production & Digital T...a D..n Subscribers Only
VP, Executive Content Producer T...ia H...er Subscribers Only
Senior Content Producer E..n F...k Subscribers Only
Agency Content Producer A....le B...s Subscribers Only
SVP/Director Business, Legal, and Financial Affairs D...y S...ik Subscribers Only
Senior Business Affairs Manager D....es M...in Subscribers Only
Associate Director, Financial Affairs K...y C..w Subscribers Only
SVP, Managing Director, Open Architecture W...er T...e Subscribers Only
VP, Account Director L....ey N...o Subscribers Only
Account Executive V....sa B...n Subscribers Only
VP, Group Strategy Director ..n L...e Subscribers Only
Senior Strategist Ca....ne Moy......dos Subscribers Only
Associate Strategic Planner M....la Ur....ck Subscribers Only
VP, Associate Media Director S...ia N...e Subscribers Only
Group Project Management Supervisor Da....le ..n Subscribers Only
Senior Project Manager A...ey Co.....on Al....er Subscribers Only
SVP, Managing Director, Cultural Impact Lab J...yn R...le Subscribers Only
Director, Cultural Impact Lab K...h G...on Subscribers Only
Cultural Communications Specialist A..x A...rt Subscribers Only
Cultural Impact Coordinator Z..a G....ns Subscribers Only
Actor / Celebrity U...n B..t Subscribers Only
5

Four Seasons Hotels and Resorts - Four Seasons - Digital Transformation

Interesting repositioning case study from global digital agency Huge for premium hotel chain, the Four Seasons.

TitleFour Seasons - Digital Transformation
Agency
Campaign Four Seasons - Digital Transformation
Advertiser Huge
Brand Four Seasons Hotels and Resorts

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PostedMay 2022
StorySubscribers Only
Media Type Digital
Length
EDITOR'S PICK
+1

Bellagio - Joy

If you have ever seen the Bellagio hotel's fountain display on the Las Vegas strip, you'll understand the urge to orchestrate the water jets with the music! Love this b&w classical-feel ad from McCann New York.

TitleJoy
Agency
Campaign It's Time
Advertiser MGM Resorts International
Brand Bellagio

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PostedMay 2022
Business SectorSubscribers Only
Media Type Digital
Length
Production Company Sa.....ry C....nt Subscribers Only
Directors ..e C...s Subscribers Only
Managing Director/EP P....on ..e Subscribers Only
Executive Producer K....en Bed.......nson Subscribers Only
Producer Fr.....ca L....ni Subscribers Only
SVP, Group Creative Director L....ld B....rd Subscribers Only
SVP, Group Creative Director J...an K...er Subscribers Only
Executive Creative Director J..h DiM.......nio Subscribers Only
Chief Creative Officer N...y A...am Subscribers Only
SVP Executive Producer D..e H...an Subscribers Only
Editor J...s D...y Subscribers Only
Editing Company ..6 Subscribers Only
Editorial Company Executive Producer C...na De....on Subscribers Only
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