TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Aug 1, 2022

1

Snickers - Support the Lionesses

The&Partnership in the UK pulls together a new ad for Snickers in support of the England women's football team, for Sunday's Euro championship final. Congrats to the Lionesses on their victory!

TitleSupport the Lionesses
Agency
Campaign Support the Lionesses
Advertiser Mars, Inc.
Brand Snickers

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Executive Creative Director A...é M....ra Subscribers Only
Creative Director ..n Nor........mith Subscribers Only
Creative Director N..k M..s Subscribers Only
Creative Team H...ah ..e Subscribers Only
Creative Team L..y P....ck Subscribers Only
Strategy Director A..x D...on Subscribers Only
Strategist Ch.....na Fu......use Subscribers Only
Strategist A...e D....ng Subscribers Only
Account Director R..a S....ey Subscribers Only
Account Director ..m T...or Subscribers Only
Account Executive Su....ah Gi.....ie Subscribers Only
Production lead J..k Lip......arr Subscribers Only
Project Manager E..e Un....th Subscribers Only
Project Manager Z...ta S....en Subscribers Only
Senior Producer E..n T....rg Subscribers Only
Designer R..n S...h Subscribers Only
Motion Graphics ..l P...s Subscribers Only
Community Manager S...ia M...es Subscribers Only
Director J...s Mc.....in Subscribers Only
Production Company Producer A...ey W...e Subscribers Only
Production Company B....ng R..l Subscribers Only
Post Supervisor L...y O...tt Subscribers Only
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2

Subaru - Involuntary Sounds

Seeing the wear and tear that every car goes through, this new spot from Subaru shows that they understand the struggle. Emphasizing that even though you feel every ding, the value of your Subaru won’t. Creative from Carmichael Lynch in Minneapolis, MN.

TitleInvoluntary Sounds
Agency
Campaign Involuntary Sounds
Advertiser Subaru Corporation
Brand Subaru
PostedJuly 2022
Business Sector Automotive
Media Type Television
Length
3

Heinz - Heinz A.I. Ketchup

Clever use of AI's ability to create images from text. It seems that, even to machines, ketchup and Heinz are synonymous! Creative from Rethink in Canada.

TitleHeinz A.I. Ketchup
Agency
Campaign Heinz A.I. Ketchup
Advertiser Heinz
Brand Heinz
Date of First Broadcast/Publication
Business Sector Mayonnaise, Ketchup, Mustards
Media Type Web Film
Length
4

Remy Martin - Usher x 1738 AI Powered Limited Edition Bottle

Sticking with AI .. Remy Martin partners with R&B star Usher to launch a limited edition bottle. The bottle's pack design is created using AI voice-to-text-to-image interpretation of Usher's prose. The result is stunning!

TitleUsher x 1738 AI Powered Limited Edition Bottle
Agency
Campaign Usher x 1738 AI Powered Limited Edition Bottle
Advertiser Rémy Martin
Brand Remy Martin
Date of First Broadcast/Publication
Business Sector Spirits, Fortified Wines
Story In a truly unexpected way the Grammy award-winning musical artist Usher, launches his limited edition 1738 bottle with Rémy Martin. With the help of A.I. (Artificial intelligence), the artist used his own musical vocabulary to describe the taste of Cognac. Fed through A.I. technology, known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, Usher’s avant-garde depiction of tasting notes is turned into artwork, making the invisible, visible. The beauty of the AI was to visually translate what’s never been seen before: taste.
Media Type Web Film
Length
Production Company
Actor / Celebrity
Director
Director of Photography (DOP)
Assistant Director
Wardrobe / Stylist
Make-Up Artist
Executive Producer
Executive Producer
Line Producer
VFX Company
Designer
5

Dick’s Sporting Goods - DSG Apparel Q3Q4 Twitch x Allison

US retailer Dick's is the go-to for all things sport. Now diversifying, the brand launches their cool clothing line as DSG Apparel. Even cooler is their hero video featuring SYTYCD star and judge, Twitch! Creative from Where Eagles Dare in Pittsburgh, PA.

TitleDSG Apparel Q3Q4 Twitch x Allison
Agency
Campaign DSG Apparel Q3Q4 Twitch x Allison
Advertiser Dick’s Sporting Goods
Brand Dick’s Sporting Goods
PostedJuly 2022
Business Sector Retail, Distribution & Restaurants
Media Type Web Film
Length
EDITOR'S PICK
+1

American Red Cross - A Bloody Nightmare

50% percent of Americans enjoy watching blood being spilled in horror movies, yet only 3% donate blood. This is the statistic that BBDO New York taps into, in this mini horror montage for the American Red Cross.

TitleA Bloody Nightmare
Agency
Campaign A Bloody Nightmare
Advertiser American Red Cross
Brand American Red Cross
Date of First Broadcast/Publication
Business Sector Charities, Foundations, Volunteers
Tagline Blood isn't just for movies. It saves lives
Media Type Television
Length
Actor / Celebrity
Regional Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Creative Director
Director of Content Production
Executive Producer
Senior Producer
Music Producer
Director
Account Director
Group Strategy Director
Account Planner
Business Manager
Project Manager
Production Artist
Digital Producer
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