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1
Snickers - Support the Lionesses
The&Partnership in the UK pulls together a new ad for Snickers in support of the England women's football team, for Sunday's Euro championship final. Congrats to the Lionesses on their victory!
| Title | Support the Lionesses |
| Agency | The&Partnership |
| Campaign | Support the Lionesses |
| Advertiser | Mars, Inc. |
| Brand | Snickers |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | A...é M....ra Subscribers Only |
| Creative Director | ..n Nor........mith Subscribers Only |
| Creative Director | N..k M..s Subscribers Only |
| Creative Team | H...ah ..e Subscribers Only |
| Creative Team | L..y P....ck Subscribers Only |
| Strategy Director | A..x D...on Subscribers Only |
| Strategist | Ch.....na Fu......use Subscribers Only |
| Strategist | A...e D....ng Subscribers Only |
| Account Director | R..a S....ey Subscribers Only |
| Account Director | ..m T...or Subscribers Only |
| Account Executive | Su....ah Gi.....ie Subscribers Only |
| Production lead | J..k Lip......arr Subscribers Only |
| Project Manager | E..e Un....th Subscribers Only |
| Project Manager | Z...ta S....en Subscribers Only |
| Senior Producer | E..n T....rg Subscribers Only |
| Designer | R..n S...h Subscribers Only |
| Motion Graphics | ..l P...s Subscribers Only |
| Community Manager | S...ia M...es Subscribers Only |
| Director | J...s Mc.....in Subscribers Only |
| Production Company Producer | A...ey W...e Subscribers Only |
| Production Company | B....ng R..l Subscribers Only |
| Post Supervisor | L...y O...tt Subscribers Only |
| Post Production | C...p Pr......ons Subscribers Only |
| Post Production | ..g Co.....ive A..s Subscribers Only |
2
Subaru - Involuntary Sounds
Seeing the wear and tear that every car goes through, this new spot from Subaru shows that they understand the struggle. Emphasizing that even though you feel every ding, the value of your Subaru won’t. Creative from Carmichael Lynch in Minneapolis, MN.
| Title | Involuntary Sounds |
| Agency | Carmichael Lynch |
| Campaign | Involuntary Sounds |
| Advertiser | Subaru Corporation |
| Brand | Subaru |
| Posted | July 2022 |
| Business Sector | Automotive |
| Media Type | Television |
| Length |
3
Heinz - Heinz A.I. Ketchup
Clever use of AI's ability to create images from text. It seems that, even to machines, ketchup and Heinz are synonymous! Creative from Rethink in Canada.
| Title | Heinz A.I. Ketchup |
| Agency | Rethink Communications Inc. |
| Campaign | Heinz A.I. Ketchup |
| Advertiser | Heinz |
| Brand | Heinz |
| Date of First Broadcast/Publication | |
| Business Sector | Mayonnaise, Ketchup, Mustards |
| Media Type | Web Film |
| Length |
4
Remy Martin - Usher x 1738 AI Powered Limited Edition Bottle
Sticking with AI .. Remy Martin partners with R&B star Usher to launch a limited edition bottle. The bottle's pack design is created using AI voice-to-text-to-image interpretation of Usher's prose. The result is stunning!
| Title | Usher x 1738 AI Powered Limited Edition Bottle |
| Agency | FRED & FARID New York |
| Campaign | Usher x 1738 AI Powered Limited Edition Bottle |
| Advertiser | Rémy Martin |
| Brand | Remy Martin |
| Date of First Broadcast/Publication | |
| Business Sector | Spirits, Fortified Wines |
| Story | In a truly unexpected way the Grammy award-winning musical artist Usher, launches his limited edition 1738 bottle with Rémy Martin. With the help of A.I. (Artificial intelligence), the artist used his own musical vocabulary to describe the taste of Cognac. Fed through A.I. technology, known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, Usher’s avant-garde depiction of tasting notes is turned into artwork, making the invisible, visible. The beauty of the AI was to visually translate what’s never been seen before: taste. |
| Media Type | Web Film |
| Length | |
| Production Company | Iconoclast |
| Actor / Celebrity | Usher |
| Director | we are from LA |
| Director of Photography (DOP) | Ryley Brown |
| Assistant Director | Scott Harris |
| Wardrobe / Stylist | April Roomet |
| Make-Up Artist | Nicole Patterson |
| Executive Producer | Charles-Marie Anthonioz |
| Executive Producer | Valerie Romer |
| Line Producer | Tracy Broaddus |
| VFX Company | The Mill, New York |
| Designer | Akshay Tiwari |
5
Dick’s Sporting Goods - DSG Apparel Q3Q4 Twitch x Allison
US retailer Dick's is the go-to for all things sport. Now diversifying, the brand launches their cool clothing line as DSG Apparel. Even cooler is their hero video featuring SYTYCD star and judge, Twitch! Creative from Where Eagles Dare in Pittsburgh, PA.
| Title | DSG Apparel Q3Q4 Twitch x Allison |
| Agency | Where Eagles Dare |
| Campaign | DSG Apparel Q3Q4 Twitch x Allison |
| Advertiser | Dick’s Sporting Goods |
| Brand | Dick’s Sporting Goods |
| Posted | July 2022 |
| Business Sector | Retail, Distribution & Restaurants |
| Media Type | Web Film |
| Length |
EDITOR'S PICK
+1
American Red Cross - A Bloody Nightmare
50% percent of Americans enjoy watching blood being spilled in horror movies, yet only 3% donate blood. This is the statistic that BBDO New York taps into, in this mini horror montage for the American Red Cross.
| Title | A Bloody Nightmare |
| Agency | BBDO New York |
| Campaign | A Bloody Nightmare |
| Advertiser | American Red Cross |
| Brand | American Red Cross |
| Date of First Broadcast/Publication | |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | Blood isn't just for movies. It saves lives |
| Media Type | Television |
| Length | |
| Actor / Celebrity | Neve Campbell |
| Regional Chief Creative Officer | Luiz Sanches |
| Chief Creative Officer | Matt MacDonald |
| Creative Director | Roberto Danino |
| Creative Director | Victor Roa |
| Creative Director | Ricky Anolik |
| Creative Director | Paul Elicker |
| Director of Content Production | Alex Gianni |
| Executive Producer | Chance Bassett |
| Senior Producer | Melanie Cornish |
| Music Producer | Julia Millison |
| Director | Lindsey Cash |
| Account Director | Sonia Aneja |
| Group Strategy Director | Mahima Santhanam |
| Account Planner | Abby Ness |
| Business Manager | Kathleen Bannon |
| Project Manager | Mark Lester |
| Production Artist | Ray McGale |
| Digital Producer | Philip Savage |
