TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Sep 19, 2022

1

Lotto.com - Welcome to WINever

An upbeat start to our Top5 this week, Lotto.com transforms our mindless whatever moments into spectacular winning moments in its first ever campaign. Creative through Havas New York.

TitleWelcome to WINever
Agency
Campaign Welcome to WINever
Advertiser Lotto.com
Brand Lotto.com
Date of First Broadcast/Publication
Business Sector Online Gambling
Media Type Television
Length
2

Kia - Clouds

Full of attention-grabbing, tense atmospherics, this new film for KIA's Telluride X-Pro model has us wondering if this is going to be a mini horror movie! Creative from David&Goliath and original audio track through Mophonics.

TitleClouds
Agency
Campaign Welcome to a new elevation
Advertiser Kia Motors
Brand Kia
Date of First Broadcast/Publication
Business Sector Automotive
Media Type Television
Length
Color Studio
Founder
Chief Creative Officer
Executive Creative Director/Art Director
Executive Creative Director/Copywriter
Associate Creative Director/Copywriter
Associate Creative Director/Art Director
Managing Director of Broadcast Production
Group Executive Producer
Senior Freelance Producer
Senior Project Manager
Managing Director of Integrated Production and Technology Services
Executive Print Producer/Print Services
Executive Art Producer
Group Strategy Director
Associate Strategy Director
Managing Director
Group Account Director
Integrated Management Supervisor
Senior Account Executive
Assistant Account Executive
Product Information Manager
Senior Business Affairs Manager
Associate Business Affairs Manager
Production Company
Director
Director of Photography (DOP)
Partner/Executive Producer
Partner/Executive Producer
Line Producer
Line Producer
Staff Production Manager
Production Supervisor
Production Supervisor
2nd Unit Director
Creative Chairman
Edit Company
Managing Director/Editor
Executive Producer
Senior Post Producer
Assistant Editor
VFX Company
Executive Creative Director/Partner
Head of CG
CG Supervisor
Senior Executive Producer/Partner
Senior Producer
VFX Coordinator
2D Artist
2D Artist
2D Artist
2D Artist
3D Artist
3D Artist
3D Artist
3D Artist
Colorist
Color Producer
Color Producer
Color Assist
Color Assist
Audio Services
Audio Mixer/Sound Designer
Executive Producer
Executive Producer
ORIGINAL MUSIC
Head of Production/Partner
ECD/Partner
Executive Producer
Composer
3

Electrolux - Break the pattern

A total departure from standard domestic applicance commercials, this new work for Electrolux through F&B in Sweden is artistry. The film's core message is sustainability, drawing attention to landfill issues caused by discarded clothes.

TitleBreak the pattern
Agency
Campaign Break the pattern
Advertiser Electrolux
Brand Electrolux
Date of First Broadcast/Publication
Business Sector Washing Machines, Refrigerators & Other Large Apppliances
Media Type Digital
Length
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Creative Director
Account Executive
Account Executive
Designer
Copywriter
Art Director
Art Director
Art Director
Digital Strategist
Strategist
PR Strategist
Researcher
Writer
Production Company
Director
Director of Photography (DOP)
Photographer Agency
Executive Producer
Producer
Grade Artist
Post Production
Online Artist
Sound
Sound
Photographer
Photographer
Fashion design
Designer
Designer
Social Agency
Social Client Director
Account Executive, Social
Social Creative
Social Creative
Social Designer
Media Agency
Post Production
Web Production
4

Pinterest - Don't Don't Yourself

Pinterest encourages us to dismiss our negative alter egos and try new things by highlighting what you can learn on their app. Clever film from Uncommon Creative Studio in London and production house Somesuch.

TitleDon't Don't Yourself
Agency
Campaign Don't Don't Yourself
Advertiser Pinterest
Brand Pinterest
Date of First Broadcast/Publication
Business Sector Internet Sites (Excluding ISPs) / Apps.
Media Type Television
Length
Market United States, Germany
Founder
Production Company
Director
Production Company Producer
Executive Producer
Director of Photography (DOP)
Production Designer
Costume
Casting
Production Service Company
Post Production
Colorist
Special Effects / VFX
Post Production
Music Composer
Music Composer
Audio Post Production
5

Budweiser - The World is Yours

High impact work from Budweiser through W+K, featuring football stars Messi, Neymar and Raheem Sterling. A pre-emptive strike to get into the mood for the FIFA World Cup. We can't wait!

TitleThe World is Yours
Agency
Campaign The World is Yours
Advertiser AB Inbev
Brand Budweiser
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Media Type Television
Length
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
EDITOR'S PICK
+1

Worth Rises - Johnny

Our +1 this week is for non-profit Worth Rises through agency EP+Co. In the US the 13th amendment abolished slavery. But not for those in prison. Worth Rises advocates to #endtheexception.

TitleJohnny
Agency
Campaign Except for Me
Advertiser Worth Rises
Brand Worth Rises
PostedSeptember 2022
Business Sector Human Rights
Media Type Web Film
Length
Chief Strategy Officer
Chief Creative Officer
Chief Client Officer
EVP, Head of Production
SVP, Creative Director
VP Creative Director
Creative Director
Senior Copywriter
VP, Brand Planning Director
Associate Brand Planning Director
Senior Brand Planner
Executive Content Producer
Senior Account Manager
VP Director, Creative Technology
First Content Capture
Director of Content Engineering
Photographer and 13 Stories Participant
Executive Director, Worth Rises
Chief Operating Officer, Worth Rises
Chief of Staff, Worth Rises
Campaign Manager, Worth Rises Daniel Rosen
Community Associate, Worth Rises
13 Stories Participant Kenyatta Emmanuel
13 Stories Participant Armand Coleman
13 Stories Participant James Jeter
13 Stories Participant Andrew Hundley
13 Stories Participant Dyjuan Tatro
13 Stories Participant Jerome Dillard
13 Stories Participant Jose Saldana
13 Stories Participant Robert Saleem Holbrook
13 Stories Participant Richard Wallace
13 Stories Participant Adnan Kahn
13 Stories Participant Serena Martin-Liguori
13 Stories Participant Brittany “Britt” White
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