TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Nov 21, 2022

1

Cadbury - Secret Santa Postal Service

We've previewed some innovative OOH executions over the year and this is one of the sweetest! Send a bar of chocolate for free to someone special via Cadbury's Secret Santa Postal Service.

TitleSecret Santa Postal Service
Agency
Campaign Secret Santa Postal Service
Advertiser Mondelez International
Brand Cadbury
Date of First Broadcast/Publication
Business Sector Chocolate
Media Type Television
Length
More Information https://secretsanta.cadbury.co.uk/
Production Company
Creative Director
2

The National Lottery - Christmas Love Story

A chance-encounter love story told in 3 minutes, with a lottery ticket as the hero. One of the most heartwarming holiday ads this season!

TitleChristmas Love Story
Agency
Campaign Christmas Love Story
Advertiser Camelot
Brand The National Lottery
Date of First Broadcast/Publication
Business Sector Lottery & Gambling
Story The ad begins with a chance encounter between two people who meet on a train and hastily exchange a phone number on the back of a National Lottery ticket. When the girl realises the number is smudged, we are left willing the pair to come back together. With the news of an unclaimed winning lottery ticket, the tension mounts. Ultimately, the couple reunite, lucky in love and the lottery, making this Christmas a truly magical one. The ad encourages the public to take a chance and believe in the magic of hope and possibility this Christmas.
Philosophy The National Lottery is inviting the whole nation to come together and imagine the joy of winning big this festive season
Media Type Television
Length
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Group Executive Creative Director
Chief Creative Officer
Creative Team
Creative Team
Agency Producer
Agency Producer
Chief Executive Officer (CEO)
Managing Partner
Business Director
Account Director
Account Manager
Planning Partner
Account Planner
Account Planner
Project Manager
Project Manager
Designer
Media Agency
Media Planner
Media Planner
Media Planner
Production Company
Director
Executive Producer
Production Company Producer
Cinematography
Casting
Casting
Editing Company
Editor
Assistant Editor
Post Production
Special Effects / VFX
2D Artist
Colorist
Colorization
Music Composer
Orchestration
3

Kia EV6 GT - Silence is Powerful

Renowned movie director Marc Forster directs NASCAR and Le Mans professional driver, Kris Martin, in new work for Kia. Breaking with norms of car advertising, the film highlights the quiet power of the electric EV6 GT.

TitleSilence is Powerful
Agency
Campaign Silence is Powerful
Advertiser Kia Motors
Brand Kia EV6 GT
PostedNovember 2022
Business Sector Automotive
Media Type Television
Length
Founder and Creative Chairman
Chief Creative Officer
Chief of Social Impact
Executive Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Group Creative Director
Junior Copywriter
Art Director
Head of Strategy
Group Communications Strategy Director
Group Strategy Director
Associate Strategy Director
Junior Strategist
Managing Director of Broadcast Production
Managing Director, Integrated Production and Technology Services
Group Executive Producer
Senior Producer
Executive Art Producer
Director of Business Affairs
Associate Business Affairs Manager
Managing Director
Account Director
Account Director
Account Supervisor
Assistant Account Executive
Director of Project Management
Senior Project Manager
Product Information Manager
Agency Product Specialist
Production Company
Director
Director of Photography (DOP)
Managing Director
Executive Producer
Junior Copywriter
Head of Production
Art Director
Agency Product Specialist
Producer
Head of Production
Production Service Company
Executive Producer
Executive Producer
Head of Production
Producer
Editorial house
Managing Director
Executive Producer
Senior Editor
Junior Editor
Assistant Editor
Senior Post Producer
Post Production Color
Senior Colorist
Senior Producer, Color
Senior Executive Producer
Post Production Finishing
Lead Flame Artist
Flame Artist
Flame Artist
Flame Artist
Flame Artist
Associate Producer
Music House
Sound Design
Executive Producer, Butter Sound
Senior Producer, Butter Sound
Sound Designer
EP Sound Design
Audio Post
Sound Mixer
Executive Producers
Executive Producers
Operations Manager
4

McDonald's - Wanna go to McDonald's?

New FIFA World Cup work from sponsor McDonald's that embraces the unifying global spirit of the brand and the world's most important football competition.

TitleWanna go to McDonald's?
Agency
Campaign Wanna go to McDonald's?
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Media Type Television
Length
Global Chief Creative Officer
Group Creative Director
Group Creative Director
Copywriter
Copywriter
Art Director
Art Director
Executive Agency Producer
Executive Agency Producer
Senior Producer
Associate Producer
Chief Operating Officer (COO)
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Strategist
Strategist
Designer
Project Manager
Director of Business Affairs
Business Affairs
Production Company
Director
Director
5

Pringles - Kick off the Fun

Pringles in Thailand taps into World Cup hype, positioning as the perfect game time snack. Creative from Ogilvy.

TitleKick off the Fun
Agency
Campaign Kick off the Fun
Advertiser Kellogg's
Brand Pringles
Date of First Broadcast/Publication
Business Sector Food
Media Type Television
Length
Production Company
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