TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Dec 19, 2022

1

Spam - We Wish you a Figgy Christmas

Spam diversifies its eponymous tinned meat product into a seasonal figgy pudding. Fun animation from BBDO in Minneapolis that explains exactly what figgy pudding is!

TitleWe Wish you a Figgy Christmas
Agency
Campaign We Wish you a Figgy Christmas
Advertiser Hormel Foods, LLC.
Brand Spam

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital
Length
Creative T...or S...er Subscribers Only
Chief Executive Officer (CEO) N..l W...e Subscribers Only
Chief Creative Officer L...a F...ey Subscribers Only
Creative Director M...ew C...ak Subscribers Only
Art Director M...an Ro.....ch Subscribers Only
Account Director ..i S....er Subscribers Only
Account Director K...y H...on Subscribers Only
Account Management E..c Van......ste Subscribers Only
Producer P...r Mc....an Subscribers Only
Production Company .B M...on S...io Subscribers Only
Sound ..e H..i P....ct Subscribers Only
2

Barbour - One of a Kind-ness

Barbour's 2022 Christmas campaign once again stars Paddington Bear as he carefully chooses a Barbour Re-Loved jacket as a unique gift for grumpy Mr Curry. Barbour Re-Loved is an up-cycling initiative to restore used waxed jackets.

TitleOne of a Kind-ness
Campaign One of a Kindness
Advertiser Barbour
Brand Barbour

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
3

Cointreau - Cointreau Changes Everything

Cointreau exudes Parisian style in this new work from TBWA, as the personified brand makes subtle changes to the party!

TitleCointreau Changes Everything
Agency
Campaign Cointreau Changes Everything
Advertiser Rémy Cointreau
Brand Cointreau

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Television
Length
SoundtrackSubscribers Only
Production Company
Soundtrack Production
Advertising Manager F...y CH.....ERG Subscribers Only
Advertising Manager A...e Ho....nn Subscribers Only
Advertising Manager J...en ZE.....ER Subscribers Only
Agency executive Jea.......�ois R...er Subscribers Only
Agency executive H..o C...it Subscribers Only
Agency executive M...a J...an Subscribers Only
Agency executive ..é L....ET Subscribers Only
Creative Director Be....in M....al Subscribers Only
Creative Director F....in Cl....ie Subscribers Only
Strategic Planner V....nt G...l Subscribers Only
Strategic Planner ..�a R....RE Subscribers Only
Art Buyer F...el S...n Subscribers Only
Art Director S�.....ien G...et Subscribers Only
Copywriter Jo....in P....au Subscribers Only
Production Company SM....ER Subscribers Only
Producer J...ôme R...i Subscribers Only
Director B...n B....ic Subscribers Only
Production Director O....er T...n Subscribers Only
Chief Operator A...e Ch.....ff Subscribers Only
Head of Production M...me B...on Subscribers Only
Creative Producer Lo....ne Po.....non Subscribers Only
Post Production D....al Di....ct Subscribers Only
Post-production Producer E...e G...oa Subscribers Only
Post-production Producer Fr....ois S....dt Subscribers Only
Editor W...er M....ot Subscribers Only
Grade Ma....eu CA....NE Subscribers Only
Shoot Supervisor L....nt La.....ie Subscribers Only
FX 3D Y..n N....AS M...E Subscribers Only
Matte Painting Q....in M....le Subscribers Only
Flame Compositor M....el M....es Subscribers Only
Nuke Artist F....ce TH....EL Subscribers Only
Head of Music & Sound O....er Le....re Subscribers Only
Sound Director F...y M....is Subscribers Only
Music Art Director Fe.....nd H..T Subscribers Only
Sound Engineer Ma....eu S....ez Subscribers Only
Sound Coordination M....nie B....et Subscribers Only
Business Affairs M...on .E G....HE Subscribers Only
Print Art Director P....ne Se.....ult Subscribers Only
Print Art Director Cy....le De....ey Subscribers Only
Print production WO.....IRL Subscribers Only
Photographer A...ud P...a Subscribers Only
Photographer's Agent ..M Subscribers Only
Production Company A...SI Subscribers Only
Photographer / Director Ma....eu D....MB Subscribers Only
Photographer L...s De....er Subscribers Only
Photographer's Agent B...e Pas.......sse Subscribers Only
Art Director Assistant Cl....nce P...NT Subscribers Only
Music Publisher Ca....ll Co....ly &...; .o Subscribers Only
Music C....es .U G..S .E BO.....UIN P....EZ Subscribers Only
Music ..m D...AU Subscribers Only
Music D...d G...UE Subscribers Only
Music H...i G..N Subscribers Only
Music M...in N....NN Subscribers Only
Music Lyricist F...e BE.....UI Subscribers Only
Label ..r . W...e Subscribers Only
Label M..a M...c Subscribers Only
4

Penny - The Rift

German retailer Penny is firmly establishing itself as a leader in social awareness and positive activations. This stand-out, cinematic new work from Serviceplan looks at societal rifts caused by recent global stressors and offers a platform to help cope, called Let's Talk.

TitleThe Rift
Agency
Campaign The Rift
Advertiser PENNY
Brand Penny

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
Production Company Ne....st G..H . ... .G Subscribers Only
Production Company A...ak F..m G..H Subscribers Only
Director ..b E....ds Subscribers Only
Director of Photography (DOP) K...er T...n Subscribers Only
Production Designer K..e Q...n Subscribers Only
Costume F...zi N...ci Subscribers Only
Supervisor ..i P....cu Subscribers Only
Supervisor S....en G...so Subscribers Only
Executive Producer Ch.....ph Pet......ser Subscribers Only
Production Company Producer B...rn Kr�......evy
 Subscribers Only
Production Service Company I..n F...s Subscribers Only
Managing Director Ch.....ph E...ke Subscribers Only
Managing Partner M....el J...r Subscribers Only
Creative Director M...tz D...ig Subscribers Only
Creative Director Ma....as Sc....er Subscribers Only
Copywriter Ka.....na K..g Subscribers Only
Account Manager A....ia Sc.....er Subscribers Only
Account Director Fr.....ke St....el Subscribers Only
Account Manager M...�n Ec......yer Subscribers Only
Executive Producer A...a Bl.....ll Subscribers Only
Production Company Producer Je....er M....ls Subscribers Only
Advertising Manager S...an G....ens Subscribers Only
Advertising Manager M...us H..s Subscribers Only
Advertising Manager W...er He......ack Subscribers Only
Advertising Manager T...as R....ch Subscribers Only
Advertising Manager Fr.....ike P...r Subscribers Only
5

Downy Unstopables - I’m Not Doing It

We close out this last global Top5 of the year with a sneak peek at 2023! P&G's Downy has its eye on the Super Bowl, with the launch of a teaser spot last week in the US. Stay tuned for the full story as new ads are released next year!

TitleI’m Not Doing It
Agency
Campaign Super Bowl Commercial
Advertiser Procter & Gamble
Brand Downy Unstopables

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Production Company
Chief Creative Officer D...el L....on Subscribers Only
Chief Creative Officer, Woven C..o Sa.....to Subscribers Only
Creative Director B...n P....ey Subscribers Only
Creative Director T...n Gu.....on Subscribers Only
Senior Art Director L..s P...o Subscribers Only
Senior Copywriter N..k R...no Subscribers Only
Director, Integrated Production ..m L....lo Subscribers Only
Senior Producer Da....le H....ck Subscribers Only
Associate Producer A..a J...s Subscribers Only
CEO, Woven Collaborative S...h Be....nt Subscribers Only
SVP, Group Account Director ..n B....an Subscribers Only
Account Director K...r Sh....an Subscribers Only
Digital Account Supervisor Al.....ra La....ta Subscribers Only
Account Executive C...ly S...ps Subscribers Only
Senior Project Manager M..t M....re Subscribers Only
SVP, Global Strategy Director J...a Pe......oto Subscribers Only
VP, Director Experience Strategy C...s G....rt Subscribers Only
Senior Business Affairs Manager L..a R...er Subscribers Only
Associate Director Business Affairs A...e O'.....ll Subscribers Only
SVP Fabric Care North America M...in H....ch Subscribers Only
Senior Brand Director, Downy J...y M....ll Subscribers Only
Brand Director B...n C...r Subscribers Only
Senior Brand Manager Z..h K...s Subscribers Only
BBIC M..t L..b Subscribers Only
Senior Communications Manager H...y M...si Subscribers Only
Director, North American Content P..l C...k Subscribers Only
Media Director Laundry and FE M..t O...Shea Subscribers Only
Senior Media Manager FE ..v M...in Subscribers Only
Media Manager FE D...el K...y Subscribers Only
Media Specialist FE A...ey ..n Subscribers Only
Group Senior Vice President, Brand Management & Strategy D...a S...a Subscribers Only
Group Senior Vice President, Talent & Partnerships M....sa Fe....te Subscribers Only
Group Senior Vice President, Brand Business Sa....ha H....rn Subscribers Only
Senior Vice President, Project Management A...ha Ga.....el Subscribers Only
Vice President, Digital A...la Pe.....no Subscribers Only
Vice President, Earned Media Pa....ia J...s Subscribers Only
Vice President, Brand Management N...i Gr....ns Subscribers Only
Senior Account Supervisor, Brand Management M...e Be.....au Subscribers Only
Senior Account Supervisor, Earned Media N...le T...o Subscribers Only
Senior Account Supervisor, Digital G...e K...ra Subscribers Only
Account Supervisor, Earned Media Ka.....ne Du....vy Subscribers Only
Senior Account Executive, Brand Management & Earned Media L...en L....ix Subscribers Only
Senior Account Executive, Brand Management & Digital J....ca C...er Subscribers Only
Assistant Account Executive, Brand Management & Earned Media D...a D...to Subscribers Only
SVP Talent L..i G...en Subscribers Only
Senior Manager J..l R...en Subscribers Only
Assistant Manager H...y C...e Subscribers Only
Director A...n S....er Subscribers Only
DP D..n B...e Subscribers Only
Partner / Managing Director S...n L..y Subscribers Only
Executive Producer H...y V..a Subscribers Only
Head of Production S..n M...y Subscribers Only
Producer T...a St....ns Subscribers Only
Editor J..f Fe....zo Subscribers Only
Partner/EP S..a S...r Subscribers Only
Senior Post Producer A...ew Cr....ta Subscribers Only
Assistant Editor C...s A...l Subscribers Only
Senior Mixer/Sound Designer S...e P...ki Subscribers Only
Associate Audio Engineer Ca.....ne Sa......nni Subscribers Only
Associate Audio Engineer A...ew Wo......ski Subscribers Only
Senior Audio Producer L...en B...e Subscribers Only
Audio Producer C...ie M....ry Subscribers Only
Senior Colorist A...an S...y Subscribers Only
Color Producer B..d M...in Subscribers Only
Color Producer ..x H...on Subscribers Only
Associate Color Producer B...n C...y Subscribers Only
Color Assists Sc....tt T...le &...; S...il Ga.....ju Subscribers Only
Creative Director, VFX Artist/Supervisor A...ew Gr....li Subscribers Only
Executive Producer, Commercial Post J...e Sc....tz Subscribers Only
Producer, VFX and Finishing K....ha A...n Subscribers Only
Flame Assistant J...b Ro....on Subscribers Only
Executive Creative Director A...is E...z Subscribers Only
Executive Producer J...s Za....ta Subscribers Only
Producer L...ta A....ez Subscribers Only
Associate Producer M..t K..r Subscribers Only
Composer A...n K...er Subscribers Only
Agency W...n Col.......ive Subscribers Only
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