TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Feb 3, 2023

1

Hellmann's - Make Taste, Not Waste. (Teaser)
VML

Kicking off this week's Top5 is an intriguing Super Bowl teaser from Hellmann's! To see more big game ads and teasers, go to www.adforum.com!

TitleMake Taste, Not Waste. (Teaser)
Agency
Campaign Make Taste, Not Waste.
Advertiser Unilever
Brand Hellmann's

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Post Production
Sound
Advertising Manager Ch.....na Ba......ank Subscribers Only
Advertising Manager Be....in C...k Subscribers Only
Advertising Manager Ch......her S...es Subscribers Only
Advertising Manager N...a Se.....ic Subscribers Only
Producer A...ne Fe.....ez Subscribers Only
Producer M...a C...no Subscribers Only
Chief Creative Officer ..m M...hy Subscribers Only
Creative Director P...o D...d Subscribers Only
Creative Team R...om H....od Subscribers Only
Creative Team F...on P...er Subscribers Only
Creative Team D..a S....er Subscribers Only
Creative Team C...k M...an Subscribers Only
Creative Team N....ás R...no Subscribers Only
Creative Team J...d K...ll Subscribers Only
Content Producer A...la B...er Subscribers Only
Executive Producer T..a Le....hl Subscribers Only
Business Team E...y N...i Subscribers Only
Business Director A...l S...n Subscribers Only
Account Director S...h M....on Subscribers Only
Account Management Sa....ha K....an Subscribers Only
Account Manager M....on A....ws Subscribers Only
Strategy Director D...l Gia......nio Subscribers Only
Strategy Director M...ie G...a Subscribers Only
Strategy Director M..t C...er Subscribers Only
Production Company M...e Pi....es Subscribers Only
Director M...in G....er Subscribers Only
Executive Producer K...l Z..o Subscribers Only
Head of Production J..i F...er Subscribers Only
Producer H...i S....sz Subscribers Only
Director of Photography (DOP) R...rt Y...an Subscribers Only
Production Designer ..n A...l Subscribers Only
Colorist E...ie I...er Subscribers Only
Executive Post Producer Al.....ra L....no Subscribers Only
Editing Company M....ut Subscribers Only
Editor R..n S...le Subscribers Only
Editor Fr....in P...e Subscribers Only
Assistant Editor D...n F...t Subscribers Only
Editorial Company Executive Producer G..a P...no Subscribers Only
Editorial Producer D...n An....on Subscribers Only
Music / Sound Design ..M M...c Subscribers Only
Chief Creative Officer, Music J..l S...n Subscribers Only
Executive Music Producer J..f Fi....lo Subscribers Only
Music Producer A...ew M....ng Subscribers Only
Music Producer N..m F...er Subscribers Only
Music Producer S...on ..a Subscribers Only
Mix M..e Ma.....li Subscribers Only
Audio Post Production M..y K..e Va.....no Subscribers Only
Actor / Celebrity ..n H..m Subscribers Only
Actor / Celebrity B..e L...on Subscribers Only
2

Hyundai IONIQ 6 - Your Dad Is Going Electric

Kevin Bacon goes EV for Hyundai's IONIQ 6 model in the second of two films in the father-daughter campaign. Creative from Innocean USA.

TitleYour Dad Is Going Electric
Agency
Campaign Your Dad Is Going Electric
Advertiser Hyundai Motor Group
Brand Hyundai IONIQ 6

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Production Company
Actor / Celebrity K...n B...n Subscribers Only
Actor / Celebrity S...e B...n Subscribers Only
Director W..l S...k Subscribers Only
Director J..h G...on Subscribers Only
Group Creative Director L..i M...in Subscribers Only
Art Director A..e K...l Subscribers Only
Copywriter M..t F..k Subscribers Only
Executive Producer K..a L...on Subscribers Only
Group Lead A...es R....de Subscribers Only
Business Affairs A...es R....de Subscribers Only
Assoc. Business Affairs Manager G...el P...as Subscribers Only
CEO R...y P...er Subscribers Only
Chief Marketing Officer (CMO) A...la Z...da Subscribers Only
SVP B...ey Go....rg Subscribers Only
Executive Creative Director B...ey Go....rg Subscribers Only
Vice President (VP) R..n S...t Subscribers Only
Group Creative Director R..n S...t Subscribers Only
Vice President (VP) J..f B...in Subscribers Only
Group Creative Director J..f B...in Subscribers Only
Art Director N...le M...y Subscribers Only
Senior copywriter M..t L...ue Subscribers Only
Vice President (VP) M....sa M...e Subscribers Only
Executive Producer M....sa M...e Subscribers Only
Sr Business Affairs Manager N....ie Pr.....ky Subscribers Only
Vice President (VP) Mi....le Sa....ro Subscribers Only
Group Account Director Mi....le Sa....ro Subscribers Only
Account Supervisor Do.....ue B....am Subscribers Only
Chief Strategy Officer C...y S...t Subscribers Only
Vice President (VP) S...er W....ce Subscribers Only
Brand Strategy S...er W....ce Subscribers Only
Senior Project Manager J...n R....an Subscribers Only
3

Oikos - Sanders Family Reunion

Brooklyn's Orchard launches new work for yoghurt brand, Oikos, with a family strength contest and a distinctly football theme.

TitleSanders Family Reunion
Agency
Campaign Super Bowl 2023
Advertiser Danone
Brand Oikos

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PostedFebruary 2023
Business SectorSubscribers Only
Media Type Television
Length
4

Working With Cancer Pledge - Monday

Publicis Conseil partners with Memorial Sloan Kettering in a poignant campaign urging support in the workplace for cancer sufferers.

TitleMonday
Agency
Campaign Monday
Advertiser Publicis Foundation
Brand Working With Cancer Pledge

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Web Film
Length
SoundtrackSubscribers Only
CEO Publicis Groupe France A...he Bo....et Subscribers Only
Copywriter M...o Ve.....lli Subscribers Only
Art Supervisor M..d Ro....ia Subscribers Only
Creative Team L...a A...io Subscribers Only
Creative Team Fr.....ca V....lo Subscribers Only
Co Président Prodigious France Ch......her T...ry Subscribers Only
Business Director S....on E..y Subscribers Only
Executive Producer Je....uc Be....on Subscribers Only
Production Company Producer G...lle De.....te Subscribers Only
Production Coordinator J...a M...in Subscribers Only
Director E...a P....ti .i R...to Subscribers Only
Consultant Director M...in .e T...ah Subscribers Only
Director of Photography (DOP) T....os Ba.....is Subscribers Only
1st Assistant Director Jea.......�ois Fo....el Subscribers Only
Set Designer Em.....lle D...ay Subscribers Only
Model Making Monster A....er .9 Subscribers Only
Model Making Monster Fr....ic L...e Subscribers Only
Costume Designer S...a Ph....ze Subscribers Only
Production Service UK M..k R....ek (...m An.....us Co....t) Subscribers Only
Managing Director Vi....ia Fit......ams Subscribers Only
Head of Production S...n Ha....ka Subscribers Only
Post Production Image Na....ie D...s G..f Subscribers Only
Post Production Sound Jo�........onneau Subscribers Only
Editor Y....ck G....rd Subscribers Only
Assistant Editor A..x Pet.......vsky Subscribers Only
Jea......ment S...t Subscribers Only
Sound Research M...me R...e Subscribers Only
Sound Research Gr....ire Bu....le Subscribers Only
Sound Engineer O....er V...rt Subscribers Only
Business Affair R...in B...el Subscribers Only
Business Affair C...a B...el Subscribers Only
Executive Producer Ch.....phe H...et Subscribers Only
Special Effects / VFX V....nt Ven......tti Subscribers Only
Shoot Supervisor D...en Ca.....ras Subscribers Only
CG Supervisor Gu.....me .o T...g F..g Subscribers Only
Special Effects / VFX K...na L....in Subscribers Only
Animation/3D Cl....de B....el Subscribers Only
Rigging M...ne S....ki Subscribers Only
FX K...m La....ze Subscribers Only
FX ..i Li....ng Subscribers Only
MOTION DESIGN V....nt E...d Subscribers Only
MOTION DESIGN Al.....re Ta....ni Subscribers Only
Concept Design A...n De....ps Subscribers Only
Va....in Gi.....re Subscribers Only
Chief Creative Officer M...o Ve.....lli Subscribers Only
Production Company H...Y Subscribers Only
Creative Agency Pu....is C....il Subscribers Only
5

Uber One - Diddy Don't Do Jingles

Super Bowl ad anticipation continues with another intriguing teaser, this time from Special Group for Uber One, starring Diddy!

TitleDiddy Don't Do Jingles
Agency
Campaign One Hit for Uber One
Advertiser Uber Eats
Brand Uber One

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PostedFebruary 2023
Business SectorSubscribers Only
Media Type Web Film
Length
EDITOR'S PICK
+1

Reporters Without Borders - Self-censoring Ad

ANDY Awards pick this week looks at disturbing potential censorship of the press, specifically new legislation in Sweden that criminalizes whistleblowing. The activation from agency Akestam Holst, uses disappearing ink in a print ad, to highlight how missing text changes the meaning of a sentence.

TitleSelf-censoring Ad
Agency
Campaign Self-censoring Ad
Advertiser Reporters Without Borders
Brand Reporters Without Borders

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Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Digital
Length
Creative Director J...im K...ry Subscribers Only
Strategist Se.....an S...ben Subscribers Only
Strategist S...a H....on Subscribers Only
Art Director H..o W...mo Subscribers Only
Copywriter D...el V....no Subscribers Only
Copywriter P...er N...nd Subscribers Only
Graphic Designer S..a Be.....sta Subscribers Only
Project Manager J...er A...r Subscribers Only
Production Manager J..n M�......dorf Subscribers Only
Production Manager Ca....ne Sj....röm Subscribers Only
Copywriter ..a N....ng Subscribers Only
Advertising L..n L....olm Subscribers Only
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