TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Mar 13, 2023

1

Cadbury - Cadbury Worldwide Hide

Collaborating with Google Street Maps, Cadbury launches a new activation for Easter. Hide an Easter egg anywhere in the world for someone you care about.

TitleCadbury Worldwide Hide
Agency
Campaign Cadbury Worldwide Hide
Advertiser Cadbury
Brand Cadbury

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PostedMarch 2023
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Length
2

McCafé - More Than Just a Cup

An amazing (and terrifying) stunt featuring slackliner Alexander Schulz for McCafe, raising awareness of the Ronald McDonald House charities. Click to view!

TitleMore Than Just a Cup
Agency
Campaign More Than Just a Cup
Advertiser McDonald's
Brand McCafé

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PostedMarch 2023
Business SectorSubscribers Only
Media Type Branded Content
Length
3

Dove - #TURNYOURBACK

Dove and Ogilvy step up in response to trending but harmful filter, Bold Glamour.

Title#TURNYOURBACK
Agency
Campaign Dove #TURNYOURBACK
Advertiser Unilever
Brand Dove

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PostedMarch 2023
Product Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Web Film
Length
Creative Agency
Creative Agency
Chief Creative Officer P...ho C...is Subscribers Only
Creative Director P...o S...in Subscribers Only
Art Director D....la B...ro Subscribers Only
Chief Creative Officer S...o R...a Subscribers Only
Creative Director J..e S...ho Subscribers Only
Copywriter M...el G...z G...z Subscribers Only
Creative Agency O...vy M...i Subscribers Only
Chief Creative Officer L..a B...ht Subscribers Only
Executive Creative Director D...el F...er Subscribers Only
Creative Director A...on S....ns Subscribers Only
Creative Team D..e An....on Subscribers Only
Creative Director L..m B...by Subscribers Only
Creative Team ..n Br....tt Subscribers Only
Production Company Producer C...e Ja.....ahi Subscribers Only
Creative Agency DAVID
Chief Creative Officer Pancho Cassis
Creative Director Pedro Sattin
Art Director Daniela Botero
Chief Creative Officer Saulo Rocha
Creative Director Jose Sancho
Copywriter Michel Gomez Gomez
Creative Agency Ogilvy Miami
Chief Creative Officer Lisa Bright
Creative Agency Ogilvy UK
Executive Creative Director Daniel Fisher
Creative Director Alison Stevens
Creative Team Dave Anderson
Creative Director Liam Bushby
Creative Team Ian Brassett
Production Company Producer Chloe Jahanshahi
4

Guinness - Holding out for a ZERO

Guinness is giving away 50,000 free pints of 0.0 this St Patrick's Day across Ireland, in an effort to encourage moderation.

TitleHolding out for a ZERO
Agency
Campaign Make it a St. Patrick's Day to Remember
Advertiser Diageo
Brand Guinness

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PostedMarch 2023
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Length
5

Wonther - Raise the Finger

Marking IWD, ethical jewelry brand Wonther makes a simple yet impactful statement highlighting continued inequality in the workplace.

TitleRaise the Finger
BriefWonther is a Portuguese jewelry brand. On International Women's Day 2023, Wonther invited everyone to show a finger to the gender inequality that still exists in the world of work, with a provocative web film manifesto that says “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.”
Agency
Campaign Raise the Finger
Advertiser Wonther
Brand Wonther

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Creative Director M....lo Lo....ço Subscribers Only
Creative Director P...O B...GA Subscribers Only
Copywriter M....lo Lo....ço Subscribers Only
Art Director P...O B...GA Subscribers Only
Production Company S..W ..F F...S Subscribers Only
Executive Production Director Ma.....da N..a Subscribers Only
Director of Photography (DOP) R....do Ma.....es Subscribers Only
Executive Producer Al.....re Mo.....gro Subscribers Only
Executive Producer T....IS MO.....GRO Subscribers Only
Producer F...pa .e A....da Subscribers Only
Producer Al.....re P...n Subscribers Only
Post Production M..A P..T Subscribers Only
Post-production Supervisor J...a R....ro Subscribers Only
Post-production Supervisor L....NO O...I Subscribers Only
Edition G....vo J..z Subscribers Only
Sound M..E Subscribers Only
Sound Producer V...or Mi....es Subscribers Only
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