TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Sep 18, 2023

1

Uber Eats - Get Almost Almost Anything feat. Tom Felton

Uber Eats in Australia enlists Tom Felton to promote their breadth of service with magical, but unfortunate, consequences! Creative through Special Group.

TitleGet Almost Almost Anything feat. Tom Felton
Agency
Campaign Get Almost Almost Anything
Advertiser Uber Eats
Brand Uber Eats
Date of First Broadcast/Publication
Business Sector Other Online Services
Media Type Television
Length
Production Company
Actor / Celebrity
Director
Advertising Manager
Creative Director
Creative Director
Creative Director
Editing Company
Editor
2

Kia EV6 GT - Tilt-Proof Challenge

Innocean Berlin puts four gamers through a high-speed driving challenge to test Kia's road handling prowess, leaning into the gaming term 'tilt-proof'!

TitleTilt-Proof Challenge
Agency
Campaign Tilt-Proof Challenge
Advertiser Kia Motors
Brand Kia EV6 GT
Date of First Broadcast/Publication
Business Sector Cars
Media Type Television
Length
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Business Director
Head of Production
Art Director
Art Director
Copywriter
Art Director
Director of Photography (DOP)
Producer
Production Assistant
Chief Operating Officer (COO)
Copywriter
Account Manager
Account Manager
Strategy Director
Strategic Planner
Assistant Director
Social Media Director
Sound
Offline Editing
Offline Editing
Offline Editing
Technology Development
3

Fiverr - Power of Humanity

Freelancer marketplace Fiverr launches a new campaign that celebrates human skill and recognizes AI as a powerful additive. Creative from Fiverr's in-house team.

TitlePower of Humanity
Agency
Campaign Power of Humanity
Advertiser Fiverr
Brand Fiverr
Date of First Broadcast/Publication
Business Sector Internet Sites (Excluding ISPs) / Apps.
Story Fiverr, the company that is revolutionizing how the world works together, today announced its new brand campaign, “Power of Humanity.” As the world of work quickly evolves with the rise of AI technology, this campaign recognizes and celebrates the essential role humans (still) play. The new hero ad and OOH placements convey the message that while AI is a powerful tool, it still requires a human touch to make truly inspired work. The “Power of Humanity” brand campaign includes a 60-second hero ad and OOH elements both developed by Fiverr’s in-house creative team. With the goal of taking a more optimistic approach to AI and highlighting its potential, Fiverr developed the creative to showcase that AI is not something to fear, but instead embraced and used to elevate work to the next level. This is also supported by recent research. A survey of 500 businesses across the U.S. conducted by IPSOS for Fiverr found that 90% reported using or are planning to use freelancers to complete or complement projects conducted using Generative AI (59% versus 31%). This data shows businesses are mainly optimistic about AI, but still believe human talent should be integrated throughout the process.
Media Type Television
Length
4

Progressive Insurance - Game Plans

Progressive returns to its "Replay" campaign in this humorous new execution. Creative from AOR, Arnold Worldwide.

TitleGame Plans
Agency
Campaign Game Plans
Advertiser Progressive Insurance
Brand Progressive Insurance
Date of First Broadcast/Publication
Business Sector Insurance
Story Just in time for football season comes the return of Progressive’s NFL campaign, Replay. This second run of the Replay campaign reminds viewers that this NFL season there will be plenty of on-field disputes, but one play no one will challenge is saving money off the field when you bundle home and auto with Progressive. “Game Plans,” the first :30 spot to launch, highlights an awkward moment between two neighbors waiting for their kids' bus. In this spot, a young daughter throws the challenge flag to show what really happened in a conversation of her mother’s true feelings about attending the neighbor’s house to watch the game.
Media Type Television
Length
5

Visa - Lifelong Buffalo Bills Fan

Visa plays into a man's dedication to the Buffalo Bills, as the team is present at pivotal moments in his life!

TitleLifelong Buffalo Bills Fan
Agency
Campaign Lifelong Buffalo Bills Fan
Advertiser Visa
Brand Visa
Date of First Broadcast/Publication
Business Sector Credit Cards
Media Type Television
Length
Editing Company
VFX Company
Global Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Art Director
Copywriter
Head of Production
Executive Agency Producer
Senior Agency Producer
Design Director
Senior Design Producer
Motion Lead
Motion Lead
Motion Designer
Motion Designer
Group Strategy Director
Strategy Director
Strategist
Production Company
Director
Executive Producer
Director of Production
Line Producer
DP
Production Designer / Art Director
1st AD
Editor
Assistant Editor
Assistant Editor
Managing Director
Editorial Company Executive Producer
Head of Production
Editorial Producer
VFX Managing Director
VFX Executive Producer
VFX Executive Creative Director
Flame Artist
Head of Design
VFX Assistant
VFX Producer
Production Coordinator
Color Grade Company
Senior Colorist
Color Assist
Color Producer
Music
Executive Music Producer
Music Creative Director
Music Creative Director
Music Composer
Sound Design Company
Sound Designer
Executive Sound Producer
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