TOP5
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5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Feb 12, 2024

1

State Farm - Like a Good Neighbaaa

It's pretty hard to pick only 5 Super Bowl ads for this issue out of a crop of such amazing and memorable work! We put Arnie's action movie film for State Farm in top spot for bringing back our hero and sheer entertainment value. Go to www.adforum.com for our full Super Bowl 58 collection!

TitleLike a Good Neighbaaa
Agency
Campaign Super Bowl LVIII
Advertiser State Farm Insurance
Brand State Farm
Date of First Broadcast/Publication 2024 / 2
Business Sector Insurance
Media Type Television
Length
Actor / Celebrity
2

Budweiser - Old School Delivery

We're loving the return of the Clydesdales to the Super Bowl. This heartwarming story of horses and dog saving the day hits the mark.

TitleOld School Delivery
Agency
Campaign Old School Delivery
Advertiser Anheuser-Busch InBev
Brand Budweiser
Date of First Broadcast/Publication 2024 / 2
Business Sector Beers, Ciders, Lagers
Philosophy Here's to doing it the old school way. As a classic American lager enjoyed at local bars, the go-to beer for cheering on sports teams and one of the most beloved Super Bowl advertisers, Budweiser is back in the Big Game with a spot that honours its legacy as a brand that always delivers in the moments that matter. The spot, entitled 'Old-School Delivery,' stars the iconic Budweiser Clydesdales in their 46th Super Bowl appearance, capturing a timeless message of resilience and determination that defines both the Budweiser brand and the American spirit. The spot showcases the brand’s history and commitment to always delivering - more than just beer - in the moments that matter. Throughout its 147-year history, Budweiser has shown up at iconic sporting events, served those bravely defending our country, and supported communities in times of disaster, always upholding its legacy in American culture and staying true to its mission of bringing people together over a beer.
Media Type Television
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VFX/Post Production
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Advertising Manager
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Strategy Director
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Production Company
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Founder
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1st AD
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Editorial Company Executive Producer
Sound Designer
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Executive Music Producer
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Music Creative Director
Music Creative Director
3

Paramount+ - Paramount Mountain

Paramount+ builds on its Mountain of Entertainment positioning with Patrick Stewart, Miami Dolphins quarterback Tua Tagovailoa, Knuckles, Peppa the Pig, Drew Barrymore and Thomas Patrick Lennon in this hilarious quest to reach the top!

TitleParamount Mountain
Agency
Campaign Paramount Mountain
Advertiser Paramount
Brand Paramount+
Date of First Broadcast/Publication 2024 / 2
Business Sector Media, Publishing & Production
Media Type Television
Length
Production Company
Actor / Celebrity
Director
Actor / Celebrity
Band
Actor / Celebrity
Actor / Celebrity
4

Oreo - Twist On It

Oreos are responsible for some of the most momentous decisions in history (incl. The Kardashians' TV show ..) in this epic ad through The Martin Agency!

TitleTwist On It
Agency
Campaign Super Bowl 2024
Advertiser Mondelez International
Brand Oreo
PostedFebruary 2024
Business Sector Biscuits, Bread, Crispbread
Media Type Television
Length
Production Company
Director
Director of Photography (DOP)
Post Production
Editor
Editor
Sound Design Company
Sound Designer
Chief Creative Officer
Executive Creative Director
Creative Director
Copywriter
Art Director
Account Director
Account Director
5

Hellmann's - Mayo Cat
VML

Kate McKinnon stars in Hellman's may-ow ad as her cat rises to fame and fortune. Go to www.adforum.com for our full round-up of Super Bowl 58 ads!

TitleMayo Cat
Agency
Campaign Mayo Cat
Advertiser Hellmann's
Brand Hellmann's
PostedFebruary 2024
Business Sector Mayonnaise, Ketchup, Mustards
Media Type Television
Length
Production Company
Agency
Audio Post Production
Global Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Group Creative Director
Creative Director
Creative Director
Creative Director
Director
Director
Director
Editing Company
Editor
Editor
Actor / Celebrity
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Producer
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