TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Jun 10, 2024

1

Oreo - Oreocodes

Launching this issue of our 5 Cannes Contenders is Oreocodes from VML Commerce. A neat activation that invites consumers to scan bar codes on milk packages and redeem Oreos coupons, strengthening the love between Oreos and milk in a fun, interactive way!

TitleOreocodes
Agency
Campaign Oreocodes
Advertiser Mondelez
Brand Oreo

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Length
Global Chief Creative Officer M...el B...é Subscribers Only
Group Creative Director J...my R..z Subscribers Only
Group Creative Director S...io L..n N...a Subscribers Only
Group Creative Director O....do .a Subscribers Only
Associate Creative Director Se.....án C...as Subscribers Only
Art Director E....an F..o Subscribers Only
Art Director L...a A...la Subscribers Only
Art Director N...tor Be....ea Subscribers Only
Art Director J..n P...to Subscribers Only
Art Director J..n I..a Subscribers Only
Project Manager T...as Me....io Subscribers Only
IT Director M....el ..y Subscribers Only
MOTION DESIGN L...s P....ta Subscribers Only
Concept Designer D...el B...ta Subscribers Only
MOTION DESIGN D...el B...ta Subscribers Only
MOTION DESIGN Jo....an B....var Subscribers Only
Concept Designer Jo....an B....var Subscribers Only
Account Director Ch.....na R..n Subscribers Only
Copywriter N..a Mi.....ov Subscribers Only
Art Director W....am N..�o Subscribers Only
Art Supervisor An....ca G...is Subscribers Only
Chief Technology Officer I..n M...s Subscribers Only
Account Supervisor K...y M...er Subscribers Only
Creative Coordinator D...d Co......sco Subscribers Only
Creative Coordinator P...ip N..h Subscribers Only
Director of Creative J...e A...ng Subscribers Only
2

Orange - Women's Football

With a brief to promote women's football in France, Marcel does clever things with tech to reveal just how skillful and exciting the women's game is!

TitleWomen's Football
Title (original language)La compil' des bleues
Agency
Campaign Women's Football
Advertiser Orange
Brand Orange

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Philosophy (original language)Subscribers Only
Media Type Digital
Length
Advertising Manager Q....in De.....le Subscribers Only
Advertising Manager O....ne Thom.........zures Subscribers Only
Advertising Manager A....el S...sa Subscribers Only
Advertising Manager Ca....ne Fo....at Subscribers Only
Advertising Manager Jea.......ppe Fr.....co Subscribers Only
Advertising Manager A....ne Ma....rd Subscribers Only
Advertising Manager La....tia L...on Subscribers Only
Advertising Manager M...l Sa.....et Subscribers Only
Advertising Manager A...is D....us Subscribers Only
Advertising Manager Is....le S...u Subscribers Only
Advertising Manager M...an Ch....nd Subscribers Only
President P....l  N....m  Subscribers Only
President C....es Geo.......cot Subscribers Only
Chief Creative Officer Y...i Gu......mov Subscribers Only
Creative Director X....r  .e Bo.....ger Subscribers Only
Copywriter A....in J....ot Subscribers Only
Art Director V....nt T....ne Subscribers Only
Art Director Assistant ..m S...u Subscribers Only
Motion Designer J...en T....ez Subscribers Only
Social Media Creative M....eu B...a Subscribers Only
Associate Director Eri......illod Subscribers Only
Account Director S...�ne R....dy Subscribers Only
Project Director ..a Ca.....lo Subscribers Only
Project Manager A....ne Za.....yer Subscribers Only
Strategic Planner M....ux GRE......OUX Subscribers Only
Agency Pu....is C....il Subscribers Only
Executive Creative Director F....ce De.....rt Subscribers Only
Client Lead A..e D...é Subscribers Only
Production Company Pr.....ous Subscribers Only
Head of Production T....hé Ro.....rg Subscribers Only
Post Production Manager Fra......rvé M..c Subscribers Only
Post-production Producer Jo....an K...a Subscribers Only
Lead Flame Artist - VFX Supervisor N....as V...l Subscribers Only
VFX Artist Se.....en De....ur Subscribers Only
VFX Artist S....ak Tai......ong Subscribers Only
VFX Artist E...ia R....dy Subscribers Only
VFX Artist ..c No.....ger Subscribers Only
VFX Artist Gu.....me Ri....et Subscribers Only
VFX Artist L...s N...d Subscribers Only
VFX Artist Fra........avier C....ent Subscribers Only
VFX Artist P..l C...é Subscribers Only
VFX Artist ..�o A...r Subscribers Only
VFX Artist A...en V....er Subscribers Only
Editor in Chief M....�el B....la Subscribers Only
Photo Research ..s Ar....ns .u F..m Subscribers Only
Producer V...�ry .u P...ux Subscribers Only
Producer S....ne B....ti Subscribers Only
Lead Photo Researcher R...i ..n Subscribers Only
Photo Researcher P...ia Hos......our Subscribers Only
Sound Production Pr.....ous Subscribers Only
Sound Producer J..�l Te.....eau Subscribers Only
Sound Engineer O....er V...rt Subscribers Only
Chief Creative Officer G...tan .u P...ux Subscribers Only
3

Channel 4 - Channel 4 Idents 2023

This utterly absorbing, continuous motion film brings back Channel 4's iconic block logo, taking the viewer on a poetic and creative visual journey through news, content and community. Created to launch the UK broadcaster's new identity as a single-brand streaming service.

TitleChannel 4 Idents 2023
Agency
Campaign Channel 4 Idents 2023
Advertiser Channel 4
Brand Channel 4

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PostedOctober 2023
Business SectorSubscribers Only
Media Type Corporate/Brand Identity
Length
Sound
Animation T..e B...d A..., L...on Subscribers Only
Creative Director M..e Sk....ic Subscribers Only
Creative Director D...el W...e Subscribers Only
Creative Director L...ey A...n Subscribers Only
Creative Director B...c Subscribers Only
Production Company ..t Pr....ce Subscribers Only
Production Company L..e S..g Subscribers Only
Director S...n Am.....eh Subscribers Only
Production Company O....al A..s Subscribers Only
Director M..e Ba....ck Subscribers Only
Director W..l D...n Subscribers Only
Director D...el E...ck Subscribers Only
Director J...s A...n Subscribers Only
Director V...ty ..y L..e Subscribers Only
Director M...a ..x Subscribers Only
Director L...s M....rt Subscribers Only
Director J....na O...i Subscribers Only
Director E....tt P...r Subscribers Only
Director ..e Ro....ix Subscribers Only
Director ..n T...n S...h Subscribers Only
Director D...el W...e Subscribers Only
Art Director M....ew F...er Subscribers Only
Art Director I...en G...t T...r Subscribers Only
Agency Producer L...en H...en Subscribers Only
Producer J...s ..y Subscribers Only
Director of Photography (DOP) D...el L...in Subscribers Only
Director of Photography (DOP) E....ne Mo.....au Subscribers Only
Editor F...d G...r Subscribers Only
Sound Engineer W..l C...n Subscribers Only
Casting K....el Co....ne Subscribers Only
Casting C...re Ca.....on Subscribers Only
Casting B....da No.....fe Subscribers Only
Executive Creative Director L...ey A...n Subscribers Only
Voice and words J..n J...ph H..t Subscribers Only
2D Supervisor S....en G...so Subscribers Only
2D Supervisor ..o W...on Subscribers Only
2D Supervisor M...el W....en Subscribers Only
VFX Producer C...s A...no Subscribers Only
CG Supervisor M..e Ba....ck Subscribers Only
CG Supervisor ..m O....ne Subscribers Only
CG Supervisor N..k S....ey Subscribers Only
2D Team M...lo P...z Subscribers Only
2D Team J...e C...ts Subscribers Only
2D Team O...ia O....eill Subscribers Only
2D Team L..y La....ce Subscribers Only
2D Team V....ia Sc......dre Subscribers Only
2D Team El....ra L....go Subscribers Only
2D Team B...ie V...la Subscribers Only
2D Team C...s F...er Subscribers Only
2D Team ..n C...ey Subscribers Only
2D Team ..m Ro....on Subscribers Only
CG Team ..n C...or Subscribers Only
CG Team N...l T...s Subscribers Only
CG Team B...an Wi....ms Subscribers Only
CG Team ..n B...d Subscribers Only
CG Team J...an C...s Subscribers Only
CG Team M...me P....rt Subscribers Only
CG Team ..e I...tt Subscribers Only
CG Team T....ra R....an Subscribers Only
CG Team Q....in Cor......rin Subscribers Only
CG Team S....en R..s Subscribers Only
Grade ..x Fe....on H..k Subscribers Only
Grade S...ne Gr.....ola Subscribers Only
Animation ..e L..e Subscribers Only
4

Poker Beer - Imagine With Petacos

We love this innovative activation from Poker Beer in Colombia, that helps small local shops create social spaces for the community. Creative through DDB Worldwide Colombia in collaboration with multicultural agency Buentipo Anchor.

TitleImagine With Petacos
Agency
Campaign Imagine with Petacos
Advertiser Bavaria Brewery
Brand Poker Beer
Date of First Broadcast/Publication 2024 / 6
Business Sector Beers, Ciders, Lagers
Story Poker, the beer of friendship, is implementing an innovative initiative to support one big group of friends, shopkeepers, by transforming neighborhood stores into entertainment spaces. According to recent data, there are more than 500,000 neighborhood stores in Colombia. And when these stores create spaces for friends to gather, their sales can increase by up to 15%. But there's a problem: only 4% of shopkeepers have the necessary resources to acquire furniture that allows the creation of entertainment spaces in their stores. However, most of them have Poker beer PETACOS, which are essential for beer distribution in Colombia, since the primary consumption here is of returnable bottles. That's how "Imagine it with Petacos" was born, a modular design system that uses PETACOS to create functional furniture adaptable to any space. Shopkeepers are able to obtain additional pieces to build tables, foosball tables, bars, chairs, pool tables, and much more through BEES, ABInBev’s digital B2B platform, where they accumulate points and redeem them for more furniture.
Media Type Television
Length
President
Chief Creative Officer
Managing Director
Chief Creative Officer
Chief Executive Officer (CEO)
Art Supervisor
Chief Strategy Officer
Chief Marketing Officer (CMO)
Marketing Director
Brand Manager
Creative Director
Creative Director
Art Supervisor
Creative Director
Art Director
Art Director
Art Director
Art Director
Motion
Director
Chief Executive Officer (CEO)
Managing Director
Creative Vice President
Creative Vice President
Chief Experience Officer
Account Director
Vice President (VP)
Project Manager
Partner Portfolio Management
Creative Director
Account Executive
Art Director
Copywriter
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Copywriter
Graphic Designer
Copywriter
Digital Design
Copywriter
Art Director
Copywriter
Copywriter
Art Director
Associate Creative Director
Associate Creative Director
Motion Graphic Designer
Copywriter
Associate Creative Director
Executive Producer
Audio Engineer
Producer
Executive Producer
5

Laut Gegen Nazis E.V. - Rights against the Right

Jung von Matt creates awareness of NGO Laut Gegen Nazis, whose mission is to fight the rise of extremism in Germany and across Europe. The NGO trademarked codes used by Nazis to circumvent existing laws that ban the use of explicit far-right terms.

TitleRights against the Right
Agency
Campaign Rights against the Right
Advertiser Laut Gegen Nazis E.V.
Brand Laut Gegen Nazis E.V.

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Digital
Length
Executive Creative Director ..n H....ck Subscribers Only
Creative Director S...n K....el Subscribers Only
Creative Director Ch.....an W...ky Subscribers Only
Art Director C...na Ho....nn Subscribers Only
Project Manager K...a S...e Subscribers Only
Project Manager Cl....sa N...l Subscribers Only
Agency Producer J...a C...er Subscribers Only
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