Everything you’d expect! Film, print, radio, activations, PR case studies, design... all the main creative disciplines. To ensure accessibility (while paying some people like the guys who wrote this website) the competition costs just $50 per entry and is open to advertising agencies, brands, PR agencies, film production companies, media agencies, design studios, photographers, freelance creatives and advertisers worldwide.
There will be Gold, Silver and Bronze winners, plus Grand Prix winners in the five categories. The trophies will be virtual, but we’ll sing your praises on the heavily-trafficked AdForum site and among our extensive press community. Not to mention in an online celebration on July 8.
Entries must have been approved by a client and broadcast, published or taken place between May 2020 and
In accord with a spirit of rebirth, we have just five categories this year, which are entirely different to those of the previous competition:
Transform a brand Work that changes the way a brand looks, communicates and behaves.
Transform an industry Work that has the potential to impact the future strategy of an entire business sector.
Transform communications New and innovative methods of communicating via alternative media, creative technology, experiences, events etc.
Transform working Projects that improve the lives of employees and change the way people work.
Transform lives Work that has the potential to solve a challenge facing society: inequity, climate change, poverty, illness etc.
The work will be judged on three criteria: their level of innovation and creativity, their potential impact and the quality of their execution. Grand Prix nominees will present their work live in conversation with the jury.
Who is on the jury?
The uniquely diverse jury includes creatives, agency leaders, brands, consultants, journalists, strategists, young talent – in other words, people from every corner of the communications industry.