Campaign is dedicated to celebrating creative excellence in the communications industry whilst putting creativity firmly in a business context.
A lively mix of news, analysis, features and comment, the magazine spans the gamut of advertising, media, direct, digital and marketing communications. Campaign prides itself on its industry-defining insight and the magazine has a strong editorial voice, backed up by comment and reviews from industry leaders.
And as the communications industry has become a truly global business, so Campaign's perspective has taken on an international slant.
Campaign, always a news-led magazine, is now first with the advertising news online and our weekly magazine allows us the opportunity to explore this news in greater depth, bringing our unique insight and understating to bear on the weeks key news stories.
Campaign is the leading weekly UK trade magazine published by the Haymarket Media Group about the advertising and commercial media industry, known as "the Bible of British adland".
The magazine was originally published by the British Printing Corporation and titled World's Press News, and, in the late 1960s, was struggling to find a market, but Michael Heseltine then acquired it for Haymarket and hired Maurice Saatchi to rebrand and relaunch the magazine, with design by Roland Schenk, upon which it became an immediate success