Philosophy & Competitive Advantages
The ABC was founded in 1931 by advertisers and advertising agencies so as to help them to choose the best competiting media. So its standards and certification are recognized by agencies and media industry.
The Audit Bureau of Circulations is divided into two divisions: B to B and Newspapers & Consumer Magazines and ABC Electronic.
It is a member of the International Federation of Audit Bureaux (IFABC) an association of 36 ABC's in 32 countries.