Press Releases - European Association of Communications Agencies - European Association of Communications Agencies Press Releases at en-us Copyright 2018 European ad industry confidence declines sharply in first 6 months of 2017 The general business climate in Europe may be improving, but European advertising and marketing companies’ business confidence has fallen sharply in the first two quarters of 2017, according to the latest European Advertising Business Climate Index, issued by the European Association of Communications Agencies (EACA).

The new survey shows that business confidence in the ad industry decreased from +12 in April 2017 to +3 in July 2017, another drop from the peak of +19 at the the beginning of the year.

The results are largely impacted by three economically powerful countries which hold large shares of the advertising market in Europe – the UK, France and Italy. In July, the UK registered the lowest confidence reading of all the EU member states at -29, while the French confidence index remained negative at -5. The Italian ad industry experienced a business confidence drop from -4 to -21, from January to July 2017.

These three countries also report significantly lower demand than previously. For example, over the last quarter the advertising industry demand has decreased from -3 to -5 for France and from -7 to -28 for Italy. The weighting co-efficient of these countries is likely to have influenced the overall findings. The perception of demand as a limiting factor to the advertising business has increased from 37% to 42% between Q1 and Q2/2017.

The downturn in the confidence level of the European advertising industry is also evident in the way the companies perceive business development in Q2/2017. There is a significant drop from +8 in Q1/2017 to -2 in Q2/2017.

Moreover, the expectation of prices for the next three months shows a negative change from +10 in Q1/2017 to 0 in Q2/2017. Conversely, the employment situation seems rather stable for all regions of Europe. Western Europe maintains the same level of employment confidence (+19) as in the previous quarter, as does Central/Eastern Europe (+9). Mediterranean and Northern Europe even show slight improvements between Q2 and Q3/2017 (+7 to +9, and +27 to +30 respectively).

Two countries that have considerably improved their overall business confidence over the last quarter are Greece (from -15 to +16), slowly recovering from recession and Sweden (+10 to +33), the highest value of all the countries in the Index. Together with Denmark, Sweden makes Northern Europe the leading region in terms of confidence for price, employment and demand.

EACA will publish the next edition of the European Advertising Business Climate Index in November 2017

2017-08-07 00:00:00
International media agencies call for dialogue with advertisers and auditors to rebuild trust Media agencies believe that trust between agencies, advertisers and auditors could be significantly improved by collectively addressing specific areas of potential concern with media auditing practices, such as data confidentiality, professional standards and potential conflicts of interests. The findings have been compiled by the European Association of Communications Agencies (EACA) within a new Report published today ‘Auditing: Contract Compliance & Media Benchmarking - ‘Rebuilding Trust’.

In today’s increasingly complex media environment, agencies and advertisers recognise the need to build more trusting partnerships. The media auditing community has an important and influential role to play. Whilst each stakeholder group has a different perspective and faces a different set of challenges – there appears to be alignment on the need for and desire to make the appropriate changes.

The EACA Report outlines these challenges and constructively suggests an action roadmap with the intention of helping to strengthen trust within the tripartite relationship. 

Dowmload the Report

2017-06-14 00:00:00
European ad industry rides confidence wave to start 2017 Business confidence levels in the European advertising and marketing industry continue to rise for the third consecutive quarter reaching +19 in January 2017, which is a modest boost from October 2016 (+16) but a significant one since July 2016 (+7), according to the European Advertising Business Climate Index released today by the European Association of Communications Agencies (EACA).

The British ad sector seems to be on a strong path of recovery after the Brexit vote, exibiting a confidence boost from +4.1 in October 2016 to +38.7 in January 2017. German, Swedish and Croatian markets also record high  levels of business confidence, +48, +33 and + 36 respectively. Following a general growth trend, Belgium, Denmark and Cyprus demonstrate more confidence rising from +14 to +24, +9 to +24 and -9 to +21, respectively.

Conversly, Italian ad companies recorded a steep fall in confidence in January 2017 (+1) from October 2016 (+30) , which now represents one of the lowest business confidence levels in Europe alongside those registered in Greece (-47),  Slovakia (-17), Malta (-15),  and France (-8).

European advertising and marketing companies continued to experience a positive demand trend in Q4/2016 (+25) rising from +20 in Q3/2016 and +11 in Q2/2016. They are also positive that the demand will continue rising in Q1/2017 (+23).

As in the previous quarter, advertising and marketing companies from Northern Europe continue to demonstrate the highest expectation of demand for their services (+37).

Western (+23) and Central/Eastern (+14) follow suit while the Mediterranean region is less optimistic (+2).

A generally positive morale across the European ad industry, apparent throughout the Index, is also reflected in employment trends and expectations figures. The ad industry reports that confidence in employment levels rose in Q4/2016 to +13 from +1 in Q3/2016. The industry is also increasingly positive about the evolution of employment in Q1/2017 (+24) demonstrating a steady growth since  Q2/2017 (+3).

Please find the European Advertising Business Climate Index report here.

EACA will publish the next edition of the European Advertising Business Climate Index in May 2017.

2017-02-13 00:00:00
Advertising delivers powerful economic benefits across the EU New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment and helps fund vital services

European advertising industry calls for moratorium on further advertising restrictions to ensure associated hidden costs can be assessed


The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU.

Value of Advertising, an independent study by Deloitte, has identified a multitude of benefits generated by advertising, to the overall economy, jobs and to civil society.

Using econometric modelling, the study, which was commissioned by the World Federation of Advertisers and other industry partners, found that advertising contributed nearly 6m jobs across the EU and 4.6% of total GDP.

The study identified three key areas where advertising provided direct or indirect benefits to European economies and citizens:

Economic benefits: Every Euro spent on advertising is estimated to add an additional seven Euros to GDP. This means that the EUR 92 billion spent on advertising in 2014 in the EU would have contributed EUR 643 billion to GDP, representing 4.6% of the overall EU GDP.

The study found that advertising contributes to the wider economy through its ability to support competitiveness, providing consumers with information on products and services, and helps to increase their choice of goods and services. This, in turn, drives innovation by incentivising businesses to create differentiated products and services, allowing them to out-compete their competitors not just in the EU but around the world.

 Employment benefits: Advertising provides almost six million jobs in the EU, equivalent to 2.6% of all EU employment. These come in three areas:

  • Firstly, people employed directly in the production of advertising. These jobs account for 16% of the 5.8m total jobs supported by advertising. The study excludes employment associated with in-house production of advertising, so this is a conservative number.
  • Secondly, jobs created in media and online businesses that are funded by advertising, including journalists and content producers as well as people working in out-of-home (OOH) or television, for example. This accounts for 10% of the 5.8m jobs.  These roles have both greater job security and an average salary that is higher than seen in the rest of the economy.
  • Finally, there are jobs created in the wider economy as a consequence of advertising activity. These range from sales jobs to roles supporting the ad business in industries such as hospitality. This area also includes roles created by the advertising-stimulated demand for products and services. It accounts for 74% of the 5.8m jobs.

 Social Benefits: Advertising provides personal and social benefits by funding or part funding media services. Advertising ensures that EU citizens benefit from news, entertainment and communications tools at a reduced cost or even for free. The €92bn spent on advertising in 2014 directly funded content of all kinds.

 Outdoor advertising also provides additional civic benefits in the form of an improved urban environment while search engines help people to reduce both the time and financial cost of seeking new information.

 Without advertising, funding for all sorts of media would be reduced. This could lead TV to be increasingly based on subscription, reduced newspapers and magazines’ plurality and independence, and radio stations would lack the ability to provide news and entertainment throughout the day. In addition, professional sports and cultural events would need to seek financial support from another source.

Online, advertising largely funds free services that people across Europe use at little or no cost. For example, around 70% of EU citizens regularly use email services, while social media are accessed extremely widely. 

“Advertising is a vital economic engine that encourages competition, drives innovation in business and provides significant benefits to society by funding or part funding media services, from news to entertainment. Policy-makers should be mindful that ad restrictions have important economic, social, and cultural consequences,” said Stephan Loerke, CEO of the World Federation of Advertisers.


The European ad industry is calling for a moratorium on further restrictions on advertising to ensure that the overall impact of any new rules, including their unintended consequences, is fully assessed. Right now, the industry is concerned that the revised Audio Visual Media Services and ePrivacy directives will create additional restrictions, hurting the European digital economy and reducing its potential to create local champions and more jobs.


“Advertising matters for employment, innovation, culture and entertainment, and supports media plurality, which is fundamental to democratic freedoms. The benefits are pervasive and run through the fabric of society,” said Loerke.

Research funded by members of the European advertising industry:

Advertising Association UK (AA), Association des Agences-Conseils en Communication (AACC), Association of European Radios (AER), European Association of Communications Agencies (EACA), European Broadcasting Union (EBU), The Association of television and radio sales houses (EGTA), Internet Advertising Bureau EU (IAB EU), Mainostajat Finland, Organisation Werbungtreibende im Markenverband (OWM), Union des Annonceurs (UDA), Union des Entreprises de Conseil et Achat Media (UDECAM), The World Federation of Advertisers (WFA)


AdvertisingAssociation UK (AA) – Glen Christie

Association des Agences-Conseils en Communication (AACC) – Marie-Pierre Bordet

Association of European Radios (AER) – Vincent Sneed

European Association of Communications Agencies (EACA) – Dominic Lyle

European Broadcasting Union (EBU) – Claire Rainford

The Association of television and radio sales houses (EGTA) – Anne-Laure Dreyfus-Coutinho

Internet Advertising Bureau EU (IAB EU) - Townsend Feehan

Mainostajat Finland – Ritva Hanski-Pitkäkoski

Organisation Werbungtreibende im Markenverband (OWM) – Stephanie Beer

Union des Annonceurs (UDA) - Valérie Hackenheimer& Floriane Monnier

Union des Entreprises de Conseil et Achat Media (UDECAM) – Françoise Chambre

World Federation of Advertisers – Alastair Ray

2017-01-16 00:00:00
European ad sector uncertain about its prospects Europe’s advertising and marketing industry experienced a decline in business confidence in the first quarter of 2016, according to a report released today by the European Association of Communications Agencies. The drop in confidence is offset by moderately positive expectations by the industry regarding the evolution of demand and employment in the short term. This mild optimism appears misplaced, however, as the actual development of demand for services and employment indicates a decline or stagnation in both cases.

The European Advertising Business Climate Index, based on monthly data collected from advertising and market research companies across the EU for the European Commission (DG ECOFIN), indicates a drop in levels of business confidence in the advertising and marketing sector with its business confidence index falling from +11 to +8 (from January to April 2016) as an average across EU member states. The Index presents confidence levels for Europe’s largest and most advanced markets for the first time. The French (+6), Swedish (+19) and Italian (+24) ad sectors show a steady growth in confidence for two consecutive quarters. On the other hand, German (+22) and Polish (+3) companies are less confident than in the previous two quarters but still positive. The confidence of the UK market has been very volatile, fluctuating from -10 in October 2015 to +9 in January 2016 and falling sharply again to -15 in April 2016. This is almost certainly due to business uncertainty related to the referendum on EU membership. The demand for advertising services across Europe remained the same (+8) as did demand expectations (+12). The advertising industry has, however, experienced a moderate downward trend in employment evolution in Q1 falling from +10 to +7. Nevertheless, the employment expectations of the industry rose from +5 for Q1/16 to +8 for Q2/16. Advertising companies from Western Europe (+11) still demonstrate the lowest expectation of demand for their services in comparison to Northern (+23), Central/Eastern (+12) and Mediterranean Europe (+15). When asked how they expect their firm’s employment to change over the next three months, companies in Western and Northern Europe were more positive; expectations increased from +7 and +10 in January 2016 to +9 and +13 in April 2016, respectively. Conversely, Mediterranean and Central/Eastern Europe were less positive in April than in January 2016 (expectations decreased from +6 and +7 to +3 and 0). EACA will publish the next edition of the European Advertising Business Climate in July 2016. Please find the European Advertising Business Climate Index report here. #AdIndex2016 ]]>
2016-05-17 00:00:00
Dominic Grainger Elected President of EACA; Will Drive Agenda Focused on Digital Transformation of Commercial Communications Dominic Grainger, CEO of GroupM Europe, Middle East and Africa, has been elected President of EACA (The European Association of Communications Agencies) for a two year term. Grainger plans two key focus areas during his tenure, communicating the enduring and positive contribution of commercial communications to European economies and addressing the growing digital skills need within the commercial communications sector.

Grainger is the first media agency executive elected to serve as President of the Brussels-based organisation, and he succeeds David Patton, ‎President & CEO of Grey Group EMEA.

“Digital technologies have created enormous changes in how consumers entertain and inform themselves, how they communicate and how brands communicate to them; and Europe has some of the most digitally advanced markets in the world,” said Grainger. “Opportunities enabled by digital have brought innumerable challenges for media owners, for businesses engaging consumers and also for government regulators. Communications agencies of every ilk can play an important role in developing these opportunities and there has never been a more exciting time to work in this industry. EACA is an important and influential player in Brussels, closely engaged in a wide range of policy considerations and regulatory investigations concerning commercial communications. I am honoured to serve during this complex and dynamic period, supporting sensible regulatory decision-making and working together to protect the interests of our members with decision-makers at the European Commission in Brussels.”

According to EACA Director General, Dominic Lyle, the time is absolutely right for a senior media agency figure to take on the role of EACA President. “Not only will this reinforce our current media-centric agenda, but it will also send a powerful message to the Institutions in Brussels that we take the Digital Single Market seriously. As the work of EACA increasingly involves issues such as online ad fraud, data privacy, OBA, the anti-competitive nature of technology platforms, viewable impressions and more, Dominic’s expertise will be of particular advantage.”

Grainger’s focus on increasing the quality and number of digital-savvy talent coming into the industry will build upon EACA’s existing training & education programmes, and grow the profile and standing of the commercial communications sector across Europe, which he believes is key to maintaining future competitiveness.

Grainger became Managing Director of GroupM Europe, Middle East and Africa in January 2006 and was promoted to Chief Executive Officer in October 2008. His media career started in 1997 when he joined CIA which was acquired by WPP as part of the Tempus acquisition in late 2001. In 2002, Dominic was appointed Chief Executive Officer of MEC Europe, Middle East and Africa before joining GroupM when it was established in the region in 2006.

Grainger started his career at Price Waterhouse in 1987 where he advised a number of FTSE 100 companies and multinationals on mergers and acquisitions across Europe.

In addition to representing European agencies to the EU Commission & Parliament in Brussels, EACA runs the EACA Euro Effies®, the IMC European Awards and the Care Awards for social marketing campaigns. In the last five years, EACA has also created the foundations for building a more professional approach to training across Europe agencies, targeting students through the European Institute for Commercial Communications Education and offering high-level training to agency personnel through the EACA International School of Advertising & Communications. 

2016-05-03 00:00:00
European advertising sector starts 2016 with more confidence 2016-02-23 00:00:00 Roisin Rooney to chair EACA’s International Agencies’ Council  

Brussels 11 February 2016: Roisin Rooney, Chief People Officer for the majority owned DDB Group offices in EMEA has been elected chair of the International Agencies’ Council of EACA, the European Association of Communications’ Agencies, replacing Anthony Gibson, President of the Publicis Group of companies in Portugal.

According to EACA Director General Dominic Lyle, the issue of talent retention and development has moved rapidly up the agency agenda in recent years and Rooney’s expertise in this area, helping DDB to implement a strategic shift in how they think about the value of human capital and people as part of a growth agenda, will help the Association to create relevant strategies for the benefit of its members across Europe.

“I am honoured and excited to take over the International Agencies’ Council chair from Anthony Gibson, said Rooney. “The EACA is an invaluable partner to all agency networks in the work they do with the EU institutions to ensure freedom to advertise responsibly and creatively.

“I am looking forward to working with Dominic and his team to explore how we can collectively institute continued learning and educational practices that demonstrate professional standards region-wide. In an ever-evolving and fluid industry landscape, we must be able to attract the best talent if we are to be competitive. To do this we have clearly to demonstrate why creative advertising and communications is one of the best industries to be a part of.”

Prior to becoming Chief People Officer EMEA, Rooney was a founding member of the People Performance Group (PPG), formerly DDB University, which was created in 2000. She was responsible for leading the global learning and development function called Catalyst, designing, delivering and evaluating an annual curriculum of globally applicable blended learning solutions. Rooney has also been a member of the Omnicom EDU Advisory Board, a team of practitioners charged with creating best in class global training and development solutions for the 1,200 companies and 65,000 employees of Omnicom. 

2016-02-11 00:00:00
Care Awards 2016 open for entries The Care Awards 2016, organised by EACA and ACT Responsible, are now open for entries until 8 April 2016. Please click HERE for the official press release announcing this.

The Care Awards aims to recognise excellence in social marketing as part of EACA's overall commitment to promote Corporate Social Responsibility and ACT Responsible’s mission to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development.

For more information, please visit Tweet about the Care Awards using #careawards16 and tag @EACA_eu and @ActResponsible.

Can I kindly ask you to send over the relevant link once the press release is published so we can add it to our press book?

Please do not hesitate to contact me for any questions.

Many thanks.

Marianna Tzaerli
PR & Communications Officer 

2015-12-09 00:00:00
Hanson-Lowe to head International Agencies’ Council for the European Association of Communication Agencies Patrick Hanson-Lowe, CMO of Publicis, has been elected to chair the International Agencies’ Council of the European Association of Communication Agencies (EACA).
This comprises the pan-European operations of DDB Europe, Grey EMEA, Innocean Worldwide Europe, JWT, Leo Burnett, M&C Saatchi, McCann WorldGroup, Media Consulta, Ogilvy & Mather EAME, Publicis Worldwide, Saatchi & Saatchi, TBWA\ and Y&R Brands.
Based in Brussels, the EACA is the only organisation that represents advertising and media agencies on a pan-European basis and its membership covers the EU and beyond. EACA promotes the value of advertising in society and the relevance of agencies, the contribution of advertising in a free market economy, and encourages close co-operation between agencies, advertisers and media in European advertising bodies.
“I am proud to have been appointed to this prestigious role and will work hard to make sure we all build on the strength of the EACA through our networks” said Hanson-Lowe. “The EACA’s aim is to promote honest, effective advertising and high professional standards. As we emerge from the recession, there is much to be done to encourage consistent high standards throughout the advertising industry. The challenge is to bring the excellent work being done at EU level to a wider agency audience.”
Dominic Lyle, EACA Director General, said: “Publicis has been a long-term supporter of the EACA and Patrick is bringing a fresh, dynamic perspective to our European activities. As the industry develops and changes, it is really important for bodies such as the EACA to remain ahead of the curve. New appointments which bring younger thinking and attitudes to our committees is an essential part of that process.”
An active contributor to the communications industry, Hanson-Lowe has held roles for international clients over the past 24 years and has served on the EACA and its predecessor, the EAAA, over many years.

2014-01-07 00:00:00
David Patton, ‎President & CEO at Grey Group EMEA, elected EACA President David Patton, ‎President & CEO of Grey Group EMEA, has been unanimously elected President of EACA (European Association of Communications Agencies) for the next two years. He succeeds Moray MacLennan, CEO Worldwide of M&C Saatchi.
Patton used the platform of the Euro Effies Awards Gala in Brussels to highlight his intention of continuing the work of the previous Presidency.
“I want to pick up and continue the great work done by Moray MacLennan in creating a platform for young entrepreneurs, ‘This is My Future’. So we will continue, with Moray’s help, to pursue potential financial support to make this powerful initiative a real force for successful growth in the future”, says Patton.
Patton will use the two years of his EACA Presidency to focus on three key priorities: first, putting young people at the forefront of our efforts as an Association as the only way to ensure that we develop our businesses around people who can help us to grow; second, coming out of recession, EACA should play a vital role in helping our industry to learn from the past and to understand how to apply that learning going forward; thirdly, Patton wants to address the issue of client/agency relationships and to move agencies further up the client agenda.
David Patton took up the position of Group President of Grey Europe, Middle East and Africa in January 2010, previously he was CEO for Grey London. His brief is to drive growth and creativity across the region, develop key client strategies and ensure that the rich array of Grey resource is offered to clients across all communication disciplines.
Between 2004 and 2007, David was Sony Europe’s Senior Vice President, Marketing Communication. He was responsible for all Sony Electronic marketing communication activities across Sony consumer and B2B divisions in over 40 countries. David headed up a team of 90 people across Advertising, Sponsorship and Promotions, Brand Management, Corporate and Consumer PR, Internet, Strategy and Planning, Media, Research, Instore and CRM.
“David’s broad experience, not just at Grey, but in his previous career, will be a huge asset for EACA as we continue to expand our offering to our members,” says Dominic Lyle, the Association’s Director General.

2013-09-24 00:00:00