Philosophy & Competitive Advantages
Founded in 1935, this trade organization is one of the oldest of the world. It represents only 7% of the Swiss agencies but these agencies manage 2/3 of the advertising accounts.
Thus, it benefits from this situation to defend the interests of its members in front of media, people and authorities. It cares about the quality of works for the clients of the agencies it manages. It also organizes the Swiss Effie Award.