Philosophy & Competitive Advantages
ICA is Canada's national association founded in 1905 and actively represents advertising agencies in a wide variety of beneficial activities. The diversity of ICA member agencies is impressive and, when combined, they account for over 80% of national media billings in Canada.
The ICA member operates in a growing and profitable advertising and marketing communications business in Canada and enjoys a valued relationship with advertisers and other stakeholders.
The ICA is recognized as the leader, coast-to-coast, in accomplishing the vision; this, together with providing better value for fees paid, attracts new members.
Mission (articulates the behavior, culture and strategy of the ICA)
Anticipate, serve and promote the collective interests of ICA members with particular regard to defining, developing and helping to maintain the highest possible standards of professional practice.