Philosophy & Competitive Advantages
There are now probably 3,000 advertising agencies active in the Czech Republic. 61 of them are members of the Association of Communication Agencies, Czech Republic (AKA ex ARA). Member agencies of the AKA represent a portion of almost 80% of total expenditures for Czech advertising. There appear to be at least 7 logical reasons why AKA agencies are the favourites of domestic and foreign customers.