Mission:
To be the voice and authority of the strategic promotion marketing agencies around the world.

Action Goals:
To inform and educate the worldwide marketing community as to the strategic role / function of a promotion marketing agency. To provide a resource to help clients select, manage and evaluate promotion marketing agencies as long term partners in their business.
To raise the level of recognition and professional admiration for promotion marketing agencies, internationally. To provide all members, primarily the CEOs and principals of the World's leading promotion marketing agencies, with professional support, management development, research and an open forum for the exchange of ideas that will build their businesses profitably.

Organizational Structure:
Executive board of elected officers, replaced every two years. Full time executive management on staff. Senior international representation in each major world market regionally.
Member committees for program development and execution regionally and internationally.