RAAA is a very young organization - it was founded on June 15, 2000. The association includes all leading agencies operating in Romania.
The purpose of this organization is to focus on agency only related issues in the market that do not necessarily address the general issues we tack through the auspices of the IAA (International Advertising Association). Specifically, the RAAA's main objectives are to address rules and regulations governing agencies and to help member agencies improve their profitability through their national associations by:
1. Exchanging ideas and projects that can lead to improved results for member agencies
2. Promoting the values of advertising effectiveness
3. Lobbying for better advertising legislation at state and EU level
4. Seeking ways of harmonizing procedures, systems, contracts and other international issues to ease business between EU members and with other countries
5. Supporting the principle of self regulation wherever possible
6. Developing international educational opportunities
7. Setting up tasks forces to investigate these and other specific projects and concepts of mutual benefit to agencies, in particular in emerging free economies
8. Maintaining an open forum to discuss further ides and projects that may be of benefit