Philosophy & Competitive Advantages
SWEDMA is a national trade association for business companies in the sphere of Direct Marketing. It was founded in 1968 so as to promote, develop and protect Direct Marketing in Sweden.
There is two kinds of memberships:
-the enterprises become full members
-the others persons (users, buyers, etc....) become asscociates.
SWEDMA is interesting in education and training in Direct Marketing and organizes yearly a manifestation called Direct Marketing Day and the Direct Marketing Awards: the Golden Key (Guldyckeln) and the Tele Key (Telenyckeln).