The European Federation of Sales Promotion (EFSP) was founded in 1980. It is a forum for countries across Europe to meet, exchange ideas and work together to enhance the reputation and promote the highest standards of the Sales Promotion industry in Europe. Its two main areas of activity area lobbying an annual awards.
The EFSP currently has representation from Austria, Belgium, France, Germany, Ireland, Italy, Spain, The Netherlands and the United Kingdom with Portugal and Scandinavian countries planned to join in the near future.