Philosophy & Competitive Advantages
The bmra is the trade association for the British market research industry.
It was formed in April 1998 by the merger of the two previous established trade associations, ABMRC (Association of British Market Research Companies) and AMSO (Association of Market Research Survey Organisations).
Aims of the bmra:
To represent and promote the professional and commercial interests of all our members.
To increase the professionalism of the industry.
To promote confidence in market research.