Philosophy & Competitive Advantages
The Asociación de Empresas Consultoras en Relaciones Públicas y Comunicación (Association of Public Relations and Communication Consultancy Firms), ADECEC, was founded in 1991 by the leading firms in the Spanish Public Relations and Communication sector. Twenty-nine consultancy firms currently form part of ADECEC.
ADECEC is linked to international organisms which represent the Public Relations industry all around the world. This is the case with The International Committee of Public Relations Consultancies Associations (ICO), an organism which represents 500 Communication and Public Relations consultancy firms all over Europe.
This organization has been recognized by the services unit of the General Direction of Domestic Market and Industrial Affairs of the European Union Union as the spokesman of the Communication and Public Relations industry.
ADECEC joined the ICO in 1991 as a full member with representation on the managing organs.
In turn, the members are integrated on an individual basis in the different international Public Relations associations that exist, such as IABC, IPRA, CERP, PRSA, PRCA, etc.
ADECEC offers its members the platform to defend their professional, social or economic interests and represents them at all levels.
Belonging to a trade association, on the one hand enhances the profession itself and on the other, offers a series of guarantees as regards the market, to all those clients that require the services of a Communication and Public Relations consultancy firm.
To ensure that all the objectives established since its founding founding are achieved are carried out, ADECEC, guarantees its own quality standards when new members are considered for admission.
ADECEC members fulfill
the requisites which are to be found
laid down in its statutes:
1. To have an annual turnover in fees of more than thirty million pesetas
A staff of at least three employees
More than three years established in the market
Once compliance is checked and the association entry form is given in, the Governing Council presents the new incorporation to the Members General Assembly.
These requirements ensure the high level of quality of the members, while at the same time offer a reference point for newly-created consultancy firms.
Apart from the particularities and specializations of each agency that comprise ADECEC, the members have a standardization of service quality, which makes it possible for them to be recommended by the association with the guarantee this means for their clients.