Philosophy & Competitive Advantages
A yellow pages trade association with 110 member companies, the Association of Directory Marketing (ADM) represents specialist agencies that manage yellow pages programs for national advertisers. A national advertiser markets its products or services in at least three states and often in all states. ADM member agencies plan yellow pages programs to work synergistically with an advertiser's other media. In addition, agencies prepare copy and artwork, as well as perform media placement. Thousands of marketplace tests prove yellow pages is effective in closing the sale.