Philosophy & Competitive Advantages

We harness the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes. Ebiquity has the most comprehensive, independent view of today’s global media market. 

Network Description

Ebiquity is able to provide independent, unbiased advice and solutions to brands because we have no commercial interest in any part of the media supply chain. 

We are a data-driven solutions company, helping brand owners drive efficiency and effectiveness from their media spend, eliminating wastage and creating value. We provide analysis and solutions through five Service Lines:

• Media management - Advising brand owners on the transformation, selection, and management of media agencies; on competitive buying objectives, agency compensation, and performance models; and on the organization of media functions. 
• Media performance - Monitoring, measuring, and evaluating media investment performance for greater transparency, governance, efficiency, and accountability. 
• Marketing effectiveness - Using advanced analytics techniques to attribute and forecast the impact of media and marketing investments on business outcomes, and to optimize these investments.
• Technology advisory - Helping brands identify, design, and implement their ideal operating model and associated data and technology ecosystem, across both paid and owned communication channels.
• Contract compliance (FirmDecisions) - Ensuring agencies deliver services to brand owners as contractually agreed