Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
by Mark Tungate on 18 March 2024
With the Olympic Games coming to Paris this summer, the French sports retail chain is likely to benefit from the nation’s big moment. And it’s making the most of it, with a new mission statement and logo, as well as an ad campaign from AMV BBDO. read more

Mark Tungate
by Mark Tungate on 11 March 2024
March 8 was International Women’s Day. With France making abortion a constitutional right – a world first – only days before, we decided to focus on campaigns promoting gender equity and empowerment. read more

Mark Tungate
by Mark Tungate on 12 February 2024
While the event has always been a showcase for the chirpier side of advertising (as opposed to somber purpose-driven campaigns), it seemed there was a determination to shrug off the dark clouds that swirl around the rest of the media. read more

Mark Tungate
by Mark Tungate on 10 January 2024
Prediction is a tricky business. Nonetheless, this year’s predictions are bubbling to the surface and, as usual, we feel it’s our duty to share some of them with you.  read more

India Fizer
by India Fizer on 19 December 2023
With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. read more

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