Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Bruno Gralpois
by Bruno Gralpois on  9 February 2018
Valentine’s Day is near, a time for loved ones to celebrate the strength and beauty of their relationships. Although for many, it can be a sore reminder of failed relationships and painful break... read more

Mark Tungate
by Mark Tungate on  5 February 2018
The 30 second spot still rules the Super Bowl, but brands are finding new ways of having fun during the big game. read more

Mark Tungate
by Mark Tungate on 10 January 2018
Here are some of the words and themes you’re likely to keep running into in 2018. read more

on  9 January 2018
When I was a boy, I heard “fear is better than respect”. I took it as you needed to make sure people feared you so respect was always shown. read more

Bruno Gralpois
by Bruno Gralpois on  3 January 2018
What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. read more

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