Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

on 15 May 2017
By Matthew Hallock While this is really hard, mute your cell phone, quit email, close browser windows and carve out 11 whole minutes to watch Educating Peter. This landmark video was made by Digi... read more

Philippe Paget
by Philippe Paget on 10 May 2017
The world’s pre-eminent creative festival has transfigured along with the industry. Although the Saturday night awards ceremony is still a highlight, many other prize-giving events throughout the week are of equal or even higher importance, depending on your area of expertise. Alongside the presentation of the iconic Lions are the many talks and workshops, which enable creative exchange and inspire attendees of every stripe: from budding creative tyros to clients looking for ways to ensure that their brands can stand out in a cluttered landscape.  read more

Bruno Gralpois
by Bruno Gralpois on  1 May 2017
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance read more

on  1 May 2017
89% of advertising not noticed or remembered at all. $628 billion per annum wasted on ‘wallpaper’. Audiences who either don’t like you, ignore you or actively block you. Is marketing today an impossible job? read more

Bruno Gralpois
by Bruno Gralpois on 26 April 2017
20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews.  read more

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