Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
by Mark Tungate on 18 September 2017
Epica named McDonald's its Brand of the Year. In the Epica Book, we took a look at the winning work and put it in context. read more

Luis Paulo Gatti
by Luis Paulo Gatti on 18 September 2017
Luis Paulo Gatti, Associate Creative Director at Saatchi & Saatchi Dubai, shares his experience as a teacher at one of the most prestigious Brazilian schools for creativity and explains how he chooses new talent for his team. read more

Mark Tungate
by Mark Tungate on  1 September 2017
These days, service doesn’t always come with a smile. In fact, it probably doesn’t even have a pulse. read more

Mark Tungate
by Mark Tungate on 30 August 2017
The Epica Awards were founded in 1987. Here we take a look at some of the competition’s most memorable moments.  read more

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