AdForum Worlwide Consultants Summit NY 2012

by Johanna McDowell , Independent Agency Selection


The AdForum Worldwide Summit a unique and highly focused event for the leading Agency Search consultants drawn from markets around the world to meet and interact with agency network CEO’s and management teams from all disciplines (creative, media, digital, PR, direct, marketing services etc).

I will be blogging once again this year from the AdForum Worldwide Summit in New York City Summit next week, 14 – 19 October 2012. It is a seriously busy agenda – and, as always, it is brilliant for us to have access to the worldwide CEOs of the agencies we meet.

A highlight this year will be the media agency afternoon on Tuesday 16 October, where we will be spending the whole afternoon with the folks from Group M.

All of the international consultants are staying at the Dream Hotel Downtown – it is an extraordinary place with portholes everywhere and the circular theme replicated throughout the interior design – some of which is not entirely functional, but hey, it’s all got great style.

Starting at Ogilvy – on 11th Avenue with a view of the Hudson river – we are meeting the worldwide team to update on all things new over breakfast. As we have not seen them for two years, this will be very informative. After that we head off to Publicis on 10th Avenue for their update and lunch, followed by an introduction to Branded Content and Entertainment agency.

We then have three agency showcases – Uncle Lefty, Big Fuel and NSG/SWAT – all of whom sound really interesting and new. There might (or might not) be time for a quick freshen up before dinner with Ogilvy at the very smart Angel Orensanz Foundation, and we might be back in our hotel by 10pm. As always we will be filling in our evaluation forms on the bus after every agency visit.

A full day ahead, but first, meeting this evening with all of the consultants at Zampa Winebar and Kitchen in the Meatpacking District of NYC – let’s hope it’s an early one!