Insights: The Cutting Edge of Advertising category: agencies - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
by Mark Tungate on 10 January 2018
Here are some of the words and themes you’re likely to keep running into in 2018. read more

on  9 January 2018
When I was a boy, I heard “fear is better than respect”. I took it as you needed to make sure people feared you so respect was always shown. read more

Mark Tungate
by Mark Tungate on 13 December 2017
The Paris branch of “digital and data first” agency Fullsix recently unveiled a manifesto offering an alternative vision of CRM. Here are its conclusions in English for the first time. read more

Mark Tungate
by Mark Tungate on  4 October 2017
Think you know how to pitch? Think again. Paul Phillips of AAR reminds us that it’s all in the detail. read more

Mark Tungate
by Mark Tungate on 18 September 2017
Epica named McDonald's its Brand of the Year. In the Epica Book, we took a look at the winning work and put it in context. read more

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