Insights: The Cutting Edge of Advertising category: agencies - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Johanna McDowell
by Johanna McDowell on  5 June 2018
10 things that stood out at the recent AdForum Worldwide Summit in NYC, 23–27 April 2018, attended by just over 30 global pitch consultants. read more

Hervé de Clerck
by Hervé de Clerck on 25 May 2018
We’ve heard a lot about Marcel, the Publicis Groupe’s technological revolution – but what exactly is it? We went along to the unveiling to find out. read more

Bruno Gralpois
by Bruno Gralpois on  2 April 2018
If advertisers are from Mars and agencies from Venus, how can they get along? read more

on  8 March 2018
"This is the type of project Cerberus loves, the launch of a product and the chance to craft its cornerstone elements from the jump." read more

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