Insights: The Cutting Edge of Advertising category: branding - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
by Mark Tungate on  7 November 2018
Centenary celebrations for the revered German art and design school have already begun. Here’s a personal take on its influence, inspired by an Adobe project. read more

on 13 August 2018
Colby Graff, GM, Strategy & Communications at Propac, on why 'everybody wins' promotions are fast becoming 'everybody earns' read more

on  7 August 2018
Customer experience has become one of the most important factors in the travel industry. Hospitality marketers have predicted it will takeover price and product as the key brand differentiator by 2020.  read more

on 26 June 2018
Concierge services, traditionally reserved for the luxury space, are now being adopted by department stores to step up their customer experience. read more

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