Insights: The Cutting Edge of Advertising category: branding - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

on 13 August 2018
Colby Graff, GM, Strategy & Communications at Propac, on why 'everybody wins' promotions are fast becoming 'everybody earns' read more

on  7 August 2018
Customer experience has become one of the most important factors in the travel industry. Hospitality marketers have predicted it will takeover price and product as the key brand differentiator by 2020.  read more

on 26 June 2018
Concierge services, traditionally reserved for the luxury space, are now being adopted by department stores to step up their customer experience. read more

on  8 March 2018
"This is the type of project Cerberus loves, the launch of a product and the chance to craft its cornerstone elements from the jump." read more

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