Insights: The Cutting Edge of Advertising category: branding - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

on 27 July 2017
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance  read more

on  5 June 2017
Just about every partner company in the ad-marketing industry has faced the conundrum of pitching an account without having category experience. But, as the old saying goes, ... read more

Bruno Gralpois
by Bruno Gralpois on  1 May 2017
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance read more

Bruno Gralpois
by Bruno Gralpois on 26 April 2017
20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews.  read more