If Only I Knew…
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance
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Insights: The Cutting Edge of Advertising category: digital - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
The End is Near: How Big Companies Win by Plotting Their Own Demise
In the real world, the big usually eat the small. The strong eat the weak. The fast outstrip the slow. But in startup culture, disruption and innovation are inextricably linked with smaller companies backed by private funding. read more
How Automotive Brands Can Win over the Always-On Consumer
With self-driving vehicles and ride-sharing apps, car marketers must adapt to an ever-changing, technological landscape. read more
Creativity Builds Your Brands. Here’s How Technology Makes Them Stronger
Leo Burnett Chief Marketing Officer Katie Newman explains how new tools make marketing more relevant and impactful read more
“FRENEMIES” ON SOCIAL MEDIA
Agencies may be wary of the tech companies who are taking over Cannes – but they are skilled at using digital platforms. read more
Disrupting the Disruptors
A marketer's survival guide for the connected age. read more
Your agency fees are burning too fast. Now what?
How brand advertisers can make effective use of retainer fees without getting burned read more
What’s On The Horizon In UI, VR, AR & AI
Rebecca Bedrossian, Global Content Director of POSSIBLE, discussed the acronyms that represent disruption and innovations—UI, VR, AR, AI—with futurist Amy Webb. read more
Chasing the customer
How far will brands go to insert themselves into consumers’ daily lives? read more
The Plight of the Neophyte
Just about every partner company in the ad-marketing industry has faced the conundrum of pitching an account without having category experience. But, as the old saying goes, ... read more
