Insights: The Cutting Edge of Advertising category: digital - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
by Mark Tungate on 13 December 2017
The Paris branch of “digital and data first” agency Fullsix recently unveiled a manifesto offering an alternative vision of CRM. Here are its conclusions in English for the first time. read more

Mark Tungate
by Mark Tungate on  6 November 2017
The words of gaming and reality collide as brands find new ways of targeting young audiences read more

Mark Tungate
by Mark Tungate on  1 September 2017
These days, service doesn’t always come with a smile. In fact, it probably doesn’t even have a pulse. read more

on 27 July 2017
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance  read more

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