Insights: The Cutting Edge of Advertising category: digital - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

on 27 July 2017
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance  read more

Mark Tungate
by Mark Tungate on 10 July 2017
Agencies may be wary of the tech companies who are taking over Cannes – but they are skilled at using digital platforms. read more

on  5 June 2017
Just about every partner company in the ad-marketing industry has faced the conundrum of pitching an account without having category experience. But, as the old saying goes, ... read more