Insights: The Cutting Edge of Advertising category: marketing - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

on  5 December 2018
This is a faster, better, cheaper world. But big ideas are big ideas. They know neither price tag nor timeline. They come when they come. read more

Mark Tungate
by Mark Tungate on  5 November 2018
Cause-related advertising is on the rise as brands attempt to make a difference in the world. We look at some recent digital cases. read more

Bruno Gralpois
by Bruno Gralpois on 22 October 2018
Adopting healthy client/agency practices and relations to stay budget fit.  read more

Mark Tungate
by Mark Tungate on 28 September 2018
As one of the world’s biggest motor shows gets into gear, we examine how changing technology is influencing car communications. read more

Bruno Gralpois
by Bruno Gralpois on 25 September 2018
The New Marketing Battlefront: Reducing Waste.  read more

Bruno Gralpois
by Bruno Gralpois on 23 August 2018
An analysis of COMvergence data, which closely monitors M&A activity in the advertising sector, reveals the following emerging trends.  read more

Mark Tungate
by Mark Tungate on 28 June 2018
Which award-winning innovations signal a clear direction for advertising? We pick our favourite Cannes Lions. read more

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