Insights: The Cutting Edge of Advertising category: marketing - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

on 27 July 2017
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance  read more

Mark Tungate
by Mark Tungate on 10 July 2017
Agencies may be wary of the tech companies who are taking over Cannes – but they are skilled at using digital platforms. read more

on  5 June 2017
Just about every partner company in the ad-marketing industry has faced the conundrum of pitching an account without having category experience. But, as the old saying goes, ... read more

on 15 May 2017
By Matthew Hallock While this is really hard, mute your cell phone, quit email, close browser windows and carve out 11 whole minutes to watch Educating Peter. This landmark video was made by Digi... read more

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