Insights: The Cutting Edge of Advertising category: media - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
by Mark Tungate on  6 November 2017
The words of gaming and reality collide as brands find new ways of targeting young audiences read more

on 27 July 2017
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance  read more

Bruno Gralpois
by Bruno Gralpois on  1 May 2017
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance read more

Bruno Gralpois
by Bruno Gralpois on 25 April 2017
Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. read more

Bruno Gralpois
by Bruno Gralpois on 13 February 2017
Why advertisers and agencies should improve how they work together to maintain a healthy, loving and productive relationship. read more

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