Insights: The Cutting Edge of Advertising category: media - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

on 20 June 2018
Ebiquity analysis reveals ~$45bn in global profit up for grabs for brands that optimize their advertising budgets.  read more

Mark Tungate
by Mark Tungate on  6 November 2017
The words of gaming and reality collide as brands find new ways of targeting young audiences read more

on 27 July 2017
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance  read more

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