Insights: The Cutting Edge of Advertising category: media - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

on 27 July 2017
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance  read more

Bruno Gralpois
by Bruno Gralpois on  1 May 2017
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance read more

Bruno Gralpois
by Bruno Gralpois on 25 April 2017
Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. read more

Bruno Gralpois
by Bruno Gralpois on 13 February 2017
Why advertisers and agencies should improve how they work together to maintain a healthy, loving and productive relationship. read more

Mark Tungate
by Mark Tungate on  3 February 2017
If the President of the United States considers Twitter his most effective communications tool, who are we to argue? read more

Bruno Gralpois
by Bruno Gralpois on  1 January 2017
Industry data confirms a significant increase in roster changes and competitive reviews. Is the trend likely to continue in the years ahead? What are the implications for brand advertisers and their agencies? read more

Latest Ads

See more