Insights: The Cutting Edge of Advertising category: new-business - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
by Mark Tungate on  4 October 2017
Think you know how to pitch? Think again. Paul Phillips of AAR reminds us that it’s all in the detail. read more

Bruno Gralpois
by Bruno Gralpois on  1 May 2017
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance read more

Bruno Gralpois
by Bruno Gralpois on 26 April 2017
20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews.  read more

Bruno Gralpois
by Bruno Gralpois on 13 February 2017
Why advertisers and agencies should improve how they work together to maintain a healthy, loving and productive relationship. read more

Bruno Gralpois
by Bruno Gralpois on  1 January 2017
Industry data confirms a significant increase in roster changes and competitive reviews. Is the trend likely to continue in the years ahead? What are the implications for brand advertisers and their agencies? read more

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