How Do You Know When It’s Right? (Part 4)

What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right.

IPNY, Inc.
Full Service
New York, United States
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Bruce Lee
Founding and Chief Creative Partner IPNY, Inc., New York


Advertising is ephemeral, so why do we give so much thought to understanding how to make it extraordinary? Because we appreciate style, cleverness, originality, excitement, and respond when any art form inspires us or expresses our own feelings or makes us want to expand our lives.

Video 4 reveals one person’s way to come up with a big campaign idea - one that keeps on giving new concepts for as long as the campaign runs. 

Make sure to check out the firstsecond, and third videos in this series.